Apple has an eco-system that is unparalleled and I imagine will continue to tighten and grow, that's the reason IMHO that Apple can and does sell as many Mac's as they do even when economic times aren't as good.
Apple is (to great profit) increasingly positioning itself as a "high-end" company, so their target market is not subject to those who are impacted by "economic times aren't as good."
That is the reason why they both make so much money and will never break the niche space they exist in. Why should they, really?
IMHO, now it's become an issue of making the best products possible
or making the most money.
They choose the latter. They
used to do both.
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But from my perspective, and many others evidently, the mac has a greater capability because of being a better built machine, and mostly the mac OS.
you can do mostly the same things on a pc, if you know how or want to mess with them to keep them functioning.
I guess thats why IBM are buying Macs? Apple hasn't convinced anyone of anything, its a free country, if you want to buy a cheaper car, or computer or whatever you are free to do it.
An individual IS convinced when he/she/it chooses to purchase something. Thus Apple has successfully convinced 10% of the market to purchase their devices above all others. Or looking at it another way, it
failed to convice the other 90%.
I prefer Macs because of
how they do things, and I can do what I need to on the Macs I own (2011/2012). Through Apple's annual "removal ceremony", I cannot do what I need to on current Macs without some BS workaround I didn't need before. So from my perspective, they are less capable, while being more expensive.
My point is that all these things are subjective, but the report clearly shows that most customers aren't falling for Apple's tactics, however profitable they are
for Apple.
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The "champion Microsoft" is the 90% of people that chose not to buy Apple. Do you not understand that those computers are all running a Microsoft OS, and probably also Microsoft Office Suite, and that Microsoft is a software company first?
I honestly have no idea the point you are trying to make about dongles? I can't keep up... are we bashing Apple for USB-C only or Microsoft for USB-A only?
As for the Surface line, Microsoft is not out to own market share because it would obviously make all their OEMs a bit angry at them. The Surface line is a niche player and will likely never show up on the market share reports showing the top share holders. Would you consider Ferrari, Range Rover, Tesla, etc. automotive failures because they don't show up on a market share report comparing GM, Ford, Honda, and Toyota?
The reality is if you look at segments within the PC sales, the detachable screen tablet computer is one that is growing, and Apple doesn't compete in that segment. Microsoft's Surface created the segment and now there are great products selling from all the major OEMs that you would need to consider in any share comparison.
True... you need to see year over year rates to really determine anything.
How exactly did you deduce from this article that Surface sales are sinking? See my comment above... you won't ever see Microsoft in a hardware market share comparison because they are a niche player for hardware.
How did Microsoft kill themselves with pricing? They have 90% of the PC market. If you are talking about Surface, you think that their pricing is out of line? It seems pretty much in line with the competition in the segments they compete in. They are never going to go aggressively low on price because they need to not alienate their OEM channel which is where the majority of their sales come from.
As for Windows 10 being nowhere near MacOS, that is simply your opinion. Given that 90% of PC buyers are choosing Windows over MacOS, not everyone agrees with you. Personally, I think they both have pros and cons, but are roughly equal as a whole. Apple has basically turned MacOS into a hobby because they aren't doing much to enhance it that isn't driven by something related to the iPhone which is their primary product today. The Mac has become an iPhone accessory as far as I'm concerned. Meanwhile, Windows 10 is Microsoft's priority and it shows as they've made great strides in recent years under new leadership.
THIS.
"The Mac has become an iPhone accessory as far as I'm concerned."
EXACTLY. I don't think it is 100% there but that's where it looks like it's going.
This is why I think it would be better for us (me?) if Apple split iOS and the Mac to where we have desktops and laptops running both. A (souped-up) iOS-powered, pen-enabled iMac would be awesome. Or an iOS 2-in-1. Keep those as the iPhone extensions.
Then give us a real Mac Pro and real, expandable (again) MBPs (13-15-17).
The consumer/pro matrix would still work: iOS for consumer hardware (includes phones), MacOS for Pro hardware.