Apple's Rainbow Logo May Return to Some New Products as Early as This Year

Discussion in 'iOS Blog Discussion' started by MacRumors, Jul 16, 2019.

  1. Rogifan macrumors Core


    Nov 14, 2011
    Bad move. That logo needs to stay with the 80s.
  2. CarlJ macrumors 68030


    Feb 23, 2004
    San Diego, CA, USA
    Gray or black? It's been rainbow, then white, now white or silver. I don't recall gray anywhere along the way.
  3. BWhaler, Jul 16, 2019
    Last edited: Jul 16, 2019

    BWhaler macrumors 68030


    Jan 8, 2003
    I would welcome back the glowing Apple logo.

    I would welcome back color and joy to the interface

    Videos of Jonny talking about products and design always show him agonizing over the process. His face straining and contouring. This shows in the products.

    The Mac was the first computer that smiled at you. A machine that smiled at you. It’s hard to understand today how profound this was. (And the smile was fashioned as a Picasso face, not a cheesy clip art “have a nice day” face)

    Apple needs a design leader, team, and culture that can execute beyond the Ive minimalism and get back to making empowering tool which bring joy to the user.

    As for the retro logo. I love it. But you can’t go home again. Feels like a gimmicky idea from a marketing team which has run out of ideas. Gold? Pink? Now what?
  4. macjoshua macrumors 6502

    Mar 4, 2011
    Nashville, TN
    I'd find a way to cover it - too busy for my taste.
  5. Spock macrumors 68000


    Jan 6, 2002
    I don’t think looking back into the past is a bad thing. There has been a huge 90’s nostalgia kick and lots of kids that grew up in the 90’s remember the rainbow Apple logo. I remember using Apple II’s in school and that logo was always so fun and cool, made me want one at home. Unfortunately, we had a Vic 20 at home. I also wouldn’t be opposed to a new all in one simply called Macintosh, the original Mac is 35 years old this year so it would be a fun throwback.
  6. bluecoast macrumors 65816

    Nov 7, 2017
    If this does happen...

    There’s an argument to be made that it’s Apple treading over old ground.


    To most people who buy Apple products, they won’t even know that this logo existed.

    And if this new/old logo is used on the first ARM Macs (the ‘Mac’ and ‘Macbook’) you could say that the Mac is going back to its roots of being a combination of an Apple specified processor and OS working in harmony - and what better to celebrate that than to go back to the six colour logo?

    And finally, there’s a sense that the cool minimalism begun by the iPod has run its natural course. There’s just nowhere really to take it anymore.

    Having said that, I except that Apple’s Pro machines to still keep the cool minimalist look - you want the design to get out of the way on a machine aimed at creative pros.

    However for its consumer devices:

    I expect Apple to start using very different materials and colours - and again, what better way to celebrate this (and to differentiate them from pro machines) is to use the six colour logo?
  7. coolfactor macrumors 601

    Jul 29, 2002
    Vancouver, BC
    Yah, no offense to that community, but I sure hope that this move isn't tied to Pride in ANY way! That would ruin its legacy. Rumours, gotta love em!
    --- Post Merged, Jul 16, 2019 ---
    Nice reference to the past. Today's Apple favours centering things over left-aligning. I'm surprised the Apple logo hasn't moved back to the center of the menubar like it was in the earliest versions of OS X.

  8. jacks64 macrumors member


    Jan 31, 2017
    I would not buy an Apple product with a rainbow logo on it.
  9. ipedro macrumors 601


    Nov 30, 2004
    Toronto, ON
    I think it’d work well with the iPhone XR in vivid colours. Neutral colours like the silver and space grey products would probably retain the black logo.
  10. Andres Cantu macrumors 68030

    Andres Cantu

    May 31, 2015
    Rio Grande Valley in South Texas
    Easy way to charge more for an iPhone 11 that’s to the iPhone XS what the 7 was to the 6s.

    Jet black all over again (just what I think will happen).
  11. wellander1 macrumors regular

    Apr 30, 2019
    Prescott Az
    Cool very nice.
    I miss it a lot.
    It will bring back memories of when Apple focused of computers.
  12. DotCom2 macrumors 601

    Feb 22, 2009
    I was just going to post the same thing. It just doesn't go well, and "jarring" is the perfect word for it. Wish there was a more subtle way. :(
  13. Porco macrumors 68040


    Mar 28, 2005
    That looks great - genuinely fresh, modern (as in contemporary) whilst respecting the history of the logo/company.

    I don't hate the idea of the classic rainbow logo coming back, but just in basic aesthetic terms I don't think it really looks all that great for the kind of things Apple sells now. It wouldn't stop me buying an Apple product I planned to anyway, and people can always do as you have - use a stick to change it to whatever they want.

    Anyone who has hoarded those free white Apple stickers they've included for years, this is your time to profit from all the rainbow-phobes! :p
  14. Spock macrumors 68000


    Jan 6, 2002
    Technically, that was not an officially released version of Mac OS X. That was a public beta that you could purchase that expired after a certain date. I had it on my iBook G3 and it was pretty but it was terrible at the same time.
  15. sracer macrumors G3


    Apr 9, 2010
    Prescott Valley, AZ
    Thanks! I agree. I had originally bought the rainbow version of that sticker and it looked out of place. But the watercolor version is fresh.
  16. redheeler macrumors 604


    Oct 17, 2014
    This was my response to Apple putting the "MacBook Pro" text back on the screen bezel, it was a step backwards. Excessive branding distracts from the experience. That being said, I wouldn't mind a throwback or limited edition with the rainbow logo.
  17. aaronhead14 macrumors 6502a


    Mar 9, 2009
    Nope. Not a chance I’d buy products with the old rainbow logo.
  18. nwcs macrumors 68000


    Sep 21, 2009
    I hope they do it. Not as some tie in to political/social things but as a celebration of Apple’s history. As someone who grew up with the Apple color logo, it still feels more “right” to me than the current cold/modern version. Of course they could spruce it up a little and smooth it out and “freshen” it a bit.
  19. now i see it macrumors 68040

    Jan 2, 2002
    way back in the day when a rainbow was just a rainbow, it was just a rainbow.
    But nowadays, any printed rainbow can not be assumed to be just a rainbow- it now can have another meaning which pretty much has nothing to do with rainbows- so it's not a rainbow anymore. Its something else entirely.
  20. jimmy_uk macrumors 6502a


    Oct 19, 2015
    And they know this....

    Looking at the concepts above I think it looks good on the white iphone but not so much on anything else.
  21. jimbobb24 macrumors 65816

    Jun 6, 2005
    There shouldn’t be any corporation not profiting off of popular sentimentality. Why should Apple be left out?
  22. tito2020 macrumors 6502a

    Oct 16, 2011
    I put rainbow sticker on Apple logo so I save 1,200 on new phone done
  23. CyberBob859 macrumors 6502


    Jun 13, 2007
    iPhone - Stranger Things Edition
  24. Porco macrumors 68040


    Mar 28, 2005
    The thing is, the other meaning(s) to which I presume you refer is part of the company's ethos. It's not like it's a surprise. If it's an issue to anyone I would argue they have been fooling themselves for years already that a blank white or silver logo didn't signal that corporate identity and ethos already. This would make it more obvious I guess, but it wouldn't be an entirely new thing (beyond obviously not literally being a new thing, you understand my meaning!).

    "way back in the day when a rainbow was just a rainbow, it was just a rainbow" - well... yeah... I guess.. ...way way way back in the day maybe, like before human civilisation... !

  25. Mactendo macrumors 68000

    Oct 3, 2012
    Let’s hope Tim doesn’t shuffle colors in that rainbow logo...

Share This Page