I almost feel between the lines, Cook was saying...
"Ugh, why are Macs selling???!!! The plan was to discontinue the Mac Pro, then the iMac, then gimp the MBP to an Air like machine."
Hopefully the #'s breakdown are the 13' MBP doing really well, and the iMacs. The 15' 17' Pro should be 1299 and 1799 currently unless they want to throw SSD's in them. Starting at 256GB. iMacs still are priced fine IMO. Mac Pros should be collecting dust. 1799 tops currently, Apple is too good for price drops.
I got a spare win7 machine built back up since I am scared sh**less of Apple's final solution. 1080p rendering/ Heavy Photoshop/Maya work on an iPad anytime in the next decade?? No thanks.
Seriously why are they shocked? Knowing full well the price is high? Or are they all brainwashed into teh iPad is teh futurz. Which has to evolve back into a laptop basically anyway.
From a business standpoint I can understand why Apple wants to go away from the PC market.
Think about it, they are competing with an industry that has been set in stone for over 20 years. There really isn't anything innovative that can come from the PC market that can completely change the game.
Rather than compete in the market they would rather move away in their own direction. While Apple created the PC market, Microsoft really ran away with it and seems dedicated to it. It's a perfect opportunity for Apple to strike as the world is looking for new and exciting gadgets. PC's while still really useful are a commodity now a days. The market for a Rolls Royce PC is just not attractive to consumers and Apple will never compete in the "low price market".
Remember what put Apple back on the map, it wasn't the imac...it was the ipod.