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The big challenge for Apple is, now that they have take their iPad product, evolved that into the iPad Pro and have positioned it as a PC replacement, how do they go back and tell people, "Oh you don't think iOS is sufficient as a PC OS? Ok, well then by all means buy these great Macs over here that run our real OS."

Microsoft, on the other hand, has managed to do the opposite - take an actual PC and put it into a tablet-like form factor, without requiring the user to give up the workhorse Windows OS for a mobile-first OS (there was the ill-fated, cut-down, Windows RT on the ARM-based Surface, but that's gone now). This means that they don't need to worry about trying to speak out of both sides of their mouth while marketing the Surface, Surface Pro, and Surface Book along side one another.

Google is heading toward a similar position as Microsoft with their Andromeda OS. It's a merger or Android and ChromeOS and will theoretically pave the way for an ecosystem of mouse driven, Android "PC apps" along with devices suitable to compete with the Surface Pro (16 GB Ram, beefy GPU and graphics hardware, etc.).

One wonders how long iOS devices and macOS devices can go on living next to one another without some type of convergence. Right now, you can have the tablet form factor, but you can't get a mouse pointer on the screen and therefore you couldn't use your macOS applications even if they were available. Or, you can have your notebook form factor, but no touch screen for you. In many ways, the new MacBook Pros are the pinnacle of this artificial separation, with their touch bar sort of saying to you "See, you can touch my pixels, here by the keyboard, but - ah, ah, ah - don't touch my screen!".

This is exactly right. The iPad would compare or at least compete with the MS Surface if they opened the platform.
 
Is it? I don't find the "Tim Cook Hate" nearly as strong as the "Apple Love". The latter causes the former to resonate more, IMO.

And how is it whining when the reality is that Under Cook, the Mac has suffered miserably, with record times between updates for nearly every computer category, and the notable exception, the MBP is 1) Crazy Expensive, 2) Not consumer upgradable & 3) Plagued with problems so far.

And here is the rundown on the update status on Macs...

Macbook 231 Days since last update
iMac 420 Days since last update
MBAir 638 Days since last update
Mac Mini 782 Days since last update
Mac Pro 1083 Days since last update

What would seem absurd to me is the idea that somehow we're supposed to look at those numbers and be satisfied. The fact is, Apple, Inc. may as well change their name to "i, Inc.", as the computer revolution that put apple on the map has long been forgotten.

I really don't even think it's debatable at this point. Cook isn't a visionary. Cook is much more concerned with wooing investors than he is with wowing customers. And this isn't simply a rerun of Steve Jobs lament; it's the reality that Cook has forgotten (or never learned?) the biggest Jobs lesson at all: If you wow the consumer, you'll win the investor, but if you focus on the investor, you'll you'll eventually forget the customer.

Remember Field of Dreams? "Build it and they will come..." That was Jobs.

Cook on the other hand is counting on Apple customers being like Cubs fans, assuming they'll hang around for 100 years even if they never win the pennant. The problem is, Cook doesn't have the emotional connection with his customers that Jobs had, or like the Cubs have with their fanbase. There's no one out there who actually believes that Cook cares whether or not they personally like Apple products. I think the majority of customers believed that Steve did.

Wow

I helped generate 4 paragraphs and five bullet points *pats self on back*


Maybe Macs aren't part of Apple future?
 
Apple,

You have lost touch with what made you special in the first place. You were admired the world over for the attention to detail you placed in your Macs. That is gone now. I’m hanging on by a thread with you and will wait a little bit longer to see if you can regain your stride. But only a little bit longer...

Sincerely,
Bryan

Nope, I think that's an over reaction. I don't think Apple are going to ditch the Mac lineup anytime soon, I really don't but what I do believe, after seeing what apps like Pythonista are capable of, is that iOS will become more powerful and if Apple have the foresight and the balls to open it up, then it might well become the OS of the 1:1 mobile generation. Here's hoping...
 
yeah, forgot about the air :p

I would probably buy an air if I was doing the things mentioned above.

Okay.... how about editing the list of activities: browsing internet and writing emails to family, watching Netflix, playing games. For an extra entertainment device, the ipad would be sufficient for many people.

I agree with you there. I just bought a used iPad for my wife to use in the kitchen and around the house. Got an under the counter mount for it, too. She loves it.

As an aside, many of those things I mentioned I use my iMac for. The Air I use for work on the go. My point is that my wife's usage and mine are totally different categories. To see Apple abandon one for the other will alienate a group of users, such as myself.
 
Better Headline - Tim Cook Left Apple Behind This Year.

1. Removed 3.5mm headphone jack from iPhone
2. Made the Macbook Pro less pro
3. Neglected iMac
4. Ditched Display Business
5. Has made a loyal Apple customer not find any interest in any product in the Apple store

Get that man out of there. Please. Seriously.

-Signed Mac Pro Tower 2012 / 15 inch Macbook Pro 2011 / iPhone 6 user

You forgot,

6. dumped a successful router business that provided a seamlessly integrated backup solutions for desktops and continued a failed wrist watch business that serves as a severely scaled down redundant mini-iphone spin-off.

I remember being so excited about apple hardware refreshes back in 98-99 on wards.. Every few months they were blowing our minds with some new software package that let us do more amazing creative things on hardware that was equivalent of a "G4 Tank". They created excitement to hardware. Now it is the same old product that is trying hard to be the thinnest thing possible. Each year they make it less powerful to ease us into a mindset that it is okay to sell slow machines for the sake of design esthetics. Steve always kept a balance of this. Now it is just embarrassing misdirection with no clear future strategy other than to milk what is there already.

Where is the new software to help us create or the hardware that boasts the fast processing to get your tasks done quicker. Yup.. all gone to peddle some more phones to tweeners that mindlessly buy .99 apps.

Honestly, how do you "change the world" with an iphone or apple watch. The culture is all about making the money now. sad. I bought apple machines from the 90's up until 2010. They had a serious lull between going to Ivy Bridge in 2012 and I just couldn't wait any longer. I went to PC (hack mac) after 2 decades of buying only apple hardware. They are selling laptops inside of screens (imac).. and their pro machine is a black can with no attention paid to it for pro needs... what is going on with them. They are losing the people that kept them afloat in the late 90s.
 
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No doubt the iPad is great for a personal device, but the pro market is starved for good Macs - I can't do my job on an iPad (I tried, honest), none of the folks on my team can do their work on iPads either, especially those developers developing iOS apps that can only be done.. on Macs.

Tim Cook ought to either wake up or get fired, Apple is nothing short of cluster**** right now.

Yes, the iPad, which saw marginal revenue growth earlier this year for the first time in ten quarters, sales numbers down for eight consecutive quarters and currently at their lowest level in five years, is "where its at".

Really hope you weren't being serious.

The failure of this logic is that the iPad has also seen stagnation and declining sales.

If iPad sales were improving there might be some correlation. But both Apple Macs and Apple iPads have been shrinking sales. The iPhone also had shrinking sales over the last couple quarters.

So the question is:
if most of their hardware lines are shrinking in sales. Where is the profit margin coming from? And where is the optimism that Tim Cook is constantly saying?

And while, there are many users who could probably get by with just an iPad, the world still needs a real computer, either in a tablet, or desktop form factor. The iPad, especially with iOS, while great for looks and feel, and ease of use, falls dramatically short on what a lot of users want in a computer.

Sorry - should've been clearer. I was being sarcastic but at the same time pointing out how Apple might spin it. "Mac sales are down so clearly no-one wants to use full-blown computers anymore. That's why we're releasing seventeen different iPad models this year" etc etc.

Personally, I think the iPad is pretty useless apart from certain specific applications (like keeping a small child quiet in a restaurant).
 
Yes, but running a large department or successful company doesn't have anything to do with the power you need in a machine: in non-creative fields, you could often do that with literally any computer on the market, or one 15 years old. Excel and Powerpoint don't need a "pro" machine.

"Pro" is for technical requirements (and yes, they were snotty ;) )

Fair enough.

I just prefer people stop referring to their own particular requirements as doing "real work" and dismiss others as doing nothing of significance with their devices. It's like you can't use an iPad or non-pro Mac to get important work done. Which is just plain false!

BTW - the fact that the vast majority of working professionals can get their jobs done on machines with technology that is 5-10 years old might explain why Apple has put less of their resources into Macs. Law of diminishing returns.
 
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Nope, I think that's an over reaction. I don't think Apple are going to ditch the Mac lineup anytime soon, I really don't but what I do believe, after seeing what apps like Pythonista are capable of, is that iOS will become more powerful and if Apple have the foresight and the balls to open it up, then it might well become the OS of the 1:1 mobile generation. Here's hoping...

This is not an over reaction. Apple has not given proper attention to the Mac for the last 3 years.
 
Sorry - should've been clearer. I was being sarcastic but at the same time pointing out how Apple might spin it. "Mac sales are down so clearly no-one wants to use full-blown computers anymore. That's why we're releasing seventeen different iPad models this year" etc etc.

Personally, I think the iPad is pretty useless apart from certain specific applications (like keeping a small child quiet in a restaurant).

ok, Thanks for the clarification (sarcasm and parody is hard to pick up on the internet)

I like the iPad myself. I'm still using my iPad air as my "go to around the house" device for consumption. While sitting on the couch, reading casual sites and having next to me while i play games / /etc".

But it doesn't replace my Surface Pro 2 for "laptop" like duty, when I actually have to get things done, or do a lot of typing. Especially when I'm forced to do a lot of task switching and copy and pasting.

I actually use my iPad about 50% of the time with RDP to my desktop and use Windows 10 on my iPad that way. It works great. And I've got full computer power behind it. But obviously this only works in the house.
 
Too bad they are a small company and cannot focus on more than one product line.
Maybe they took Steve Jobs old quote stating, "Apple is organized like a start-up" a bit too literally and just have massive teams working on small specific things.
 
Is this what you get when the design team is tiny? Remember they share a kitchen and have a really good sound system! no-one cares how creative they are when they are not succeeding enough
 
Never read so much crap in all my life! Talk about making the biggest Apple apologist excuses ever!!!

It's pathetic and worrying if anatomists believe the richest corporation, far richer then some countries, is incapable of actually developing more then one product at a time!
Nothing more then a lame excuse, I suspect they need to try and boost their returns on those shares..

Perhaps these analysts will proclaim Apple is copying Microsoft because its changed computers aimed at artists if Apple ever updates the iMac!!

The Mac Pro is dead, the iMac who the hell knows? Or perhaps Apple enjoys rinsing everyone dry from all those ancient specs and inflated prices, at least the MacBook Pro has new specs now, albeit for an even bigger inflated price.
 
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I tried for two years to use an iPad in the manner you are stating. It was so frustrating, I gave it to my mother-in-law and bought a MacBook Air. Write a paper? I can't even explain how much of a pain it is to try and highlight, copy, and insert with your finger. Bluetooth keyboard won't fix that. Even web browsing is harder because there is no true right-clicking, not to mention no ability for multiple windows with tabs.

Plus, I can't encode movies or videos the way I can with my Mac, nor store them on my family RAID drive for streaming through our Apple TV. Where is iPad support for joysticks to play flight simulators?

The iPad can't replace any of that.

The only person that doesn't seem to understand this is Tim Cook. Add USB-C and allow localized back ups would be a nice start to the iPad.
 
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  • Failing GPUs
  • shorter battery life
  • lack of USB-A
  • buggy/gimmicky touchbar
  • need for dongles
  • soldered everything which means it's a disposable laptop
  • cherry on top: it's also ludicrously expensive.
I'm surprised it's selling at all. The thing is straight garbage.

You're surprised because either you lack long term memory or you're rather new to Apple's traditional practices. It's selling well because Apple is following their tried and true business practice and that being to look at the big picture, and not the vocal minority, which includes you.

Besides failing GPUs, which Apple will address anyway because of warranty, and a buggy Touchbar which eventual software updates will address (gimmicky being subjective), everything else on your list are the same kinds of things we've already seen stretching all the way back to the very first iMac that Steve Jobs unveiled back in 1997, and has been the norm with every new major Mac product announcement since. Miniaturization, removal of legacy tech, including ports, and continued soldering are nothing new in Apple's history.

In other words, nothing has changed, only the people have.
 
I don't grasp your response - Apple has many, many engineers - vast resources. They can only work on a few things at a time??????????

On top of that, it would often suffice just to upgrade the CPU / GPU / RAM / SSD / display / ports specs. How hard is that for a billion dollar company with ~100k employees? No need to re-invent the wheel every time. Actually, I think the mac lineup would be superior to todays lineup if just internals had been upgraded regularly, without changing anything else (e.g. Mac Pro, xServe, displays, MB Pro, etc.).
 
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if the iPad was truly the "future of computing" the iPad would not be rejected by consumers in the way it is now. The sales are really really lagging.

People want fast, updated, accessible, machines across a product line that allows you to plug in the cable that comes with your iPhone into your new laptop.

Ease of use, accessibility, power.
 
I'm mad, but resolved to move on...
Apple has left me no choice but to come to terms with the fact that Apple is no longer the company I at first grudgingly learned to love for saving me from Microsoft computer hell. That company is gone and I'm the fool for continuing to live in the past. Now I must move on.

If anyone knows of a law firm working a class-action law suite against Apple for obsoleting my iPad mini and iPhone through compulsory software updates please post that information.

I know of a lawyer that offers complimentary ice water to those that can physically prove they reside in hell. give my regards to Steve.
 
You're surprised because either you lack long term memory or you're rather new to Apple's traditional practices. It's selling well because Apple is following their tried and true business practice and that being to look at the big picture, and not the vocal minority, which includes you.

Besides failing GPUs, which Apple will address anyway because of warranty, and a buggy Touchbar which eventual software updates will address (gimmicky being subjective), everything else on your list are the same kinds of things we've already seen stretching all the way back to the very first iMac that Steve Jobs unveiled back in 1997, and has been the norm with every new major Mac product announcement since. Miniaturization, removal of legacy tech, including ports, and continued soldering are nothing new in Apple's history.

In other words, nothing has changed, only the people have.

Agreed, more demanding and a lot more anger. Although I'm as I said before, selling a Mac Mini with a 5400rpm hdd is basically a joke and their prices are way too high. If they lowered their pricing even by 15% they would dominate... mental...
 
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