wow that is exactly the one thing that they should not do. I'll reiterate what I said yesterday in the first rumor:
Apple Working on Amazon Echo Competitor, Opening Siri Up to Developers
Apple Working on Amazon Echo Competitor, Opening Siri Up to Developers
Apple already has a great voice assistant device: iPhone with 'Hey Siri'. The best thing they could do here is massively improve Siri's voice recognition and computation. The worst thing they could do is release a stand-alone device. The only thing worse would be if they integrate it into only Apple TV.