Haven't tried Chromecast yet, however the UI on the Roku looks straight out of the 90s or something. Ironically even the same apps (like HBO) look a ton better on the AppleTV vs Roku.
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My wife and I have an Apple Watch Series 2 and like it overall. However, my biggest gripe has been that the dictation only seems to work if you have a solid internet connection. Therefore when I've been on the go it's been super unreliable; it just looks like it's going to work but then doesn't. It's crazy to me that they just don't build those type of commands into the watch itself. For example, if I'm in a crappy network area replying to a text, let me dictate now and just keep trying to send the text once the network it better.
What does it matter how the icons look? You're watching video, not gazing in wonderment at the icons. If you have seen ANYTHING from the 1990s that looks as clean and functional as the Roku UI, please, post images here.
Roku WORKS, the remote is solid, tough and
highly ergonomic, and the UI is a no nonsense get-on-and-do-it design, without any unnecessary guff or fluff, whereas the ATV 4 is a slippery mess that can't wait to slide out of your hands and down a crack between the floorboards, never to be seen again! Never mind the ATV 3 remote... wow, that WAS a joke, sheesh baleesh!
I had an ATV 4 last year to see what all the fuss was about... and returned it after a month, and not one second have I spent remorsefully regretting its absence. Very nice - very pretty - but I am sitting in front of my TV to watch TV, not to watch how pretty icons are, and how they glide and rock about. Oh, and that tactile trackpad... nooooo... totally gratuitous and not needed at all.
Mirroring:
~ Roku: Windows, Android, BlackBerry OS 10 can mirror to Roku via Miracast. You can use Roku Remote app to share iOS device videos and photos to the screen - yes, it's not whole screen mirroring, but I can't recall the last time I needed to do that.
~ ATV: Apple devices can mirror to ATV... and that's it... :/