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Apple's Smart Glasses With In-Lens Display May Feature Two Modes
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I guess one positive way to look at this is that being Apple they will also make this a fashion accessory so everyone around you knows you’re wearing Apple Glasses.
Will be a giveaway and I bet they will be banned in some venues.
Once you consider that Gurman is talking about something at least 2 years away and that only he is claiming as fact, you realize that it’s simply because he’s got to say several new things every week even if there’s no new information. “Making it up” doesn’t bother him or Bloomberg. In two years, he’ll have said so much more stuff that people will have forgotten about this. Just like so many have forgotten about their “big hack” made up story that literally no one has corroborated.
It doesn’t have to be true, it doesn’t have to make sense, it just has to get people to subscribe.
None of them give a damned about you or me or any kids or the environment or anything else.
It's "make number go up" ... that's all they care about, even everyone's beloved Apple.
Would like to see Apple release a revolutionary product like an AR monocle.
Agreed.
Also, while traveling recently, I visited several venues where photography and video recording were expressly prohibited. I complied, and not just because holding up my phone would have made it obvious that I was disregarding the rules. I would have done the same thing even if I had been able to capture images or videos without being caught.
But I’m concerned that smart glasses will make it too easy for people with no such compunction. I suspect we’ll see a lot of this online.
This rumor doesn't make sense. The display in the new Meta glasses is 600×600 pixels, less than twice as many as an Apple Watch Ultra. If Apple wants to make glasses that look reasonably like normal glasses, they aren't going to be able to make the display big enough that it's suitable for running "a full version of the visionOS operating system". And the glasses won't have eye tracking or 6-DOF spatial tracking.
The original plan was to release the VR headset first, milk it dry by offering multiple versions and then release glasses in 2028. But competitors have caught up and even overtaken Apple. This should not be a suprise for Apple. People within Apple told them VR is not it and they should put focus more on glasses. I don’t know why Tim decided to go with VR. Glasses fit Apples image more. Maybe it was margins. I can’t wait for a new CEO who is more of a product person.
Margins first ruined Apple. Tim is a great CFO or COO, but long term, he has no business running a company like Apple. In the short term, it works, as we saw in the first decade, but now we're starting to see problems at Apple, and they're falling behind critical technologies that will shape the future of technology and tech companies. They're are slowly turning into the Apple of the 90s. The new CEO should start with taking products (hardware/software) out of the product line especially those that are neglected and put focus in making the rest of the product line better.
VP should have been a alternative for a Mac display since day one without a gimmick eyes display. Should have been lighter and at the price point of a Studio Display. They should have made a deal with Sony so it could be also used for gaming.
If they hold the display back for v2 they can sell more units for both versions. Drip feeding features. This is probably how Tims think.
They're unimaginative but a lot of people are huge fans of HomePods, AirTags, Vision Pro, Apple TV and other me too products that lock people into Apple. It's just really smart financially. I have to give Apple props to Apple TV+ and Music though, I'd say they're almost class leading services.
I know I'm a luddite, a Debby Downer, a hater, a naysayer, etc, but I really don't like the idea of smart glasses. It's already nearly impossible to have a conversation with somebody without them constantly picking up their phone. You can't do anything anymore without somebody picking up their phone to record you for "content". Now we have a more surreptitious method of constantly being recorded and an always on distraction. Neat.
It's too bad fully autonomous cars haven't panned out yet. We could use them when everybody is too distracted by their TikTok glasses to bother paying attention to the little things in life like driving. (And then blaming you because you should have KNOWN they were going to veer suddenly into your lane and hit you. Which has happened to me twice already with just phones.)
I do see a couple of theoretical benefits, but I believe the privacy and distraction implications far outweigh any actual potential such a product may have. We're just not psychologically mature enough to handle something like this. We can't even handle smartphones.
It's too bad fully autonomous cars haven't panned out yet. We could use them when everybody is too distracted by their TikTok glasses to bother paying attention to the little things in life like driving. (And then blaming you because you should have KNOWN they were going to veer suddenly into your lane and hit you. Which has happened to me twice already with just phones.
)I do see a couple of theoretical benefits, but I believe the privacy and distraction implications far outweigh any actual potential such a product may have. We're just not psychologically mature enough to handle something like this. We can't even handle smartphones.
2027 is going to be a swing and a miss.
Going by the MKBHD videos, meta went from a chonky proof of concept to production ready in 10 months.
2027 is another 15 months away, who knows what meta is going to have ready by that point. Yet apple are aiming to replicate what meta did back in 2022?
I know apple's mantra is "we don't aim to be first, we aim to be best" but they're not even aiming to be best.
Going by the MKBHD videos, meta went from a chonky proof of concept to production ready in 10 months.
2027 is another 15 months away, who knows what meta is going to have ready by that point. Yet apple are aiming to replicate what meta did back in 2022?
I know apple's mantra is "we don't aim to be first, we aim to be best" but they're not even aiming to be best.
Rest assured, you're not alone.
I honestly feel like the invasion of tech is something not considered and fought back against nearly enough.
Big Tech wants to eventually push more people to wear as many wearables (best data collectors) as possible. The end goal, you should buy many devices so you can be in their ecosystem and they can collect your data. The more time you spend in their ecosystem the better. Even if you don’t need anything but a phone. Nobody needs all those devices. E.g. what is the point of having a Phone, Watch, Ring and this glasses at the same time. But they promise you they will solve a problem you didn’t had, and then once everyone has bought into that solution, they invent a new problem to solve while making the original product worse. Just listen to tech podcasts and how they justify/talk like they need a Smartwatch and a Smartring at the same time. Sometimes it's worth taking a step back and remembering that people have managed to achieve their goals without Smart devices aka data collectors. I predict a fatigue in the near future (it already started and people try to limit screen time and reduce tech in their lives.)
It will be difficult to see how Apple can compete with Meta on price. Apple have to make a decent profit whereas Meta sell at a loss and then make that back exploiting your personal data.
Apple already have the perfect product to compete with Meta’s smart glasses. It has its own small display, market leading health tracking features, can be used independently of a phone and lives on your wrist requiring only one peripheral. It can play your music and doesn’t make people around you feel
Uncomfortable. You can also buy it for less than $300.
Apple already have the perfect product to compete with Meta’s smart glasses. It has its own small display, market leading health tracking features, can be used independently of a phone and lives on your wrist requiring only one peripheral. It can play your music and doesn’t make people around you feel
Uncomfortable. You can also buy it for less than $300.
The camera on the glasses are not well hidden so it’s not like a venue would not be able to block the glasses or not know that you’re wearing a pair, especially if you have security at the door and are strict about blocking pictures or videos. There are plenty of glasses out there already that look similar.
No one‘s forcing you or anyone to wear any type of tech. It’s a choice. Not to mention you would have to be able to afford it.
@Kidseeghost & @Downundermac
Really enjoying both of your contributions here.
For how much Apple likes to discuss wellness, mental health, fitness ...
It'd sure be nice if they made some products with those values truly front and center in the design decisions.
More than just "better focus modes" or "parental controls".
This is where their financial obsession has created a massive conflict of interest.
Really enjoying both of your contributions here.
For how much Apple likes to discuss wellness, mental health, fitness ...
It'd sure be nice if they made some products with those values truly front and center in the design decisions.
More than just "better focus modes" or "parental controls".
This is where their financial obsession has created a massive conflict of interest.
This is meta's business model, especially in this space.
It's actually mind blowing how much money meta have lost on smart glasses.
If this article is to be believed; they made $370M in sales in Q2 but the division lost 4.5B. Yet they seem ok with it; so they're definitely making money elsewhere and/or playing the very long game.
But this also proposes a bigger issue for apple. Apple, famously are privacy focused (whether or not, that's debateable), at the same they're also profit margin driven, those two things are in conflict.
Developing these sorts of products is an expensive endeavour. And making them is also expensive; yet the public is accustomed to the $250 pricepoint that meta sell their (non AR enabled) smartglasses for; the AR enabled ones are dropping in at $700 (and probably will drop as time goes by). For apple to cover their production costs, they'll either need to sell them at a hefty premium, or subsidise them through other means (like data harvesting).
If apple sells non-ar models for ~1k then it's going to be dead in the water