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To summarise then:
'There's no accounting for taste'

Not many companies out there could do so well after churning out updates for years. But to do that in an ever changing market like electronics is a helluva feat.

2017 is the year of make or break. When the brainwashed followers might be shocked into realising there is competition out there as well.

Reputation can only last so long until people begin to question why they're paying a premium for a name alone.

But then Apple have been trading on their (past) reputation for years and still are.

But what do I know?

("Very little, evidently"-Ed.)
 
Here’s my prediction, how many people on Apples yearly iPhone upgrade plan are going to be disappointed when they realise they don't qualify for an upgrade to an iPhone 8 but merely a 7s/7s+?
 
Thanks MacRumors for driving up stocks.
Any chance the countless threads on 'Mac Pro', 'Mac Mini' and 'Apple forgotten the Pro Market' are noticed by Apple?
 
Next stops:

$142.86 ----> $1000 a share pre-split (this figure was very much ridiculed here on MR back in the days, now we're 2% shy of it)

$190.30 ----> at this level, Apple will become the first trillion dollars company in history for market cap.

Despite the recent run the stock is still severely undervalued at P/E <17 versus an industry average of 25. Microsoft has a P/E of 30.

<nostradamus mode>

During the next months, the stock will skyrocket, only to crash in a typical "sell the news" setup after or just before the iPhone introduction.

Those who will not panic will be greatly rewarded next year.

</nostradsmus mode>
 
Apple just reported an average iPhone selling price of $695 for the last quarter. If the reports are true and the iPhone 8 will cost $1000+ that's a big jump. I'm sure they will sell a lot to the Apple faithful but beyond that I think it might just be too expensive for most people.
 
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I think it would be kind of stupid and suicidal not to!
They are so rich and big - they could do both: Make a new iPhone every year AND update their Macs regularily. If I buy something I like to have the feeling, that the producer of that thing has the ambition to make it outstanding - the perfect thing for that purpose. I don't have that feeling anymore with Apple in regards of their Computers - 2 or 3 years old hardware just doesn't cut it anymore...
 
I can see Cook having another Apple Watch moment when he announces the price... or when Schiller does..

and so the iPhone 8 starts with 32GB RAM available in all these countries, the 32GB is $1199 and the 128GB is $1299....

Then comes that awkward silence moment when the audience goes quiet just like the $12000 Apple Watch announcement.

Of course stocks will rise anyway, that's Cooks aim and what he does.

Yeah, if the iPhone gets anymore expensive it starts to breach the journalist can't afford it barrier. And that is a major issue. Because with Android phones getting cheaper and better, the tech journalists (who know how to use an Android phone just fine) are going to struggle to own an iPhone that costs $1,100 as their daily driver. That will be tough to justify when there are nice Android phones that cost $400.
 
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I want to know, if they do charge over a grand for it, as rumours imply, and they start the base iPhone 8 with 32GB storage, again as rumours have implied, will Apple stick in the cheaper and much slower 32GB storage just like they do with the iPhone 7?
It'll certainly help those massive profit margins and thus share price, but be a shame for all those believing they have a high spec 32GB iPhone for their grand plus..

No a phone that starts at over a grand will not have 32 gb. Currently the 4.7 iPhone 7 with 32 gb is $649. They aren't raising the price by 50% and leaving that spec unchanged.
Now 64gb, well that might be on the table. But the Jet Black 4.7 today starts at $749 with 128gb. So I don't think a much more expensive phone will start with 64gb.
 
Identical design 4th year running.....I doubt the 7s/7s plus owners will be too cocky. It's like owning mac hardware :p sure internal bumps .... though nothing groundbreaking
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Camera and cpu spec bumps ? Can I ask what you are referring to in relation to famous functionality updates, 2015/2016 were the worst keynotes in history in my opinion.
How about starting from the iPhone 1? It was a general statement discussing apple methods. Whether you liked a keynote or not is fine and dandy but wasn't the point.
Doomed? Not really! But what's sure is Cook is killing this company. The last time Apple innovated, James Harden was still playing for OKC. Not to mention Eddy Cue and Craig Federighi have made Apple software garbage where it was all praised and envied in the past. This 10th-year anniversary iPhone is their last chance to stay relevant.
I've got all their products, but the feeling is no more what it used to be
why? Is the iphone 4 under jobs somehow better than the iPhone 7 under cook? And I have some of their products and we like them. But to each their own.
 
I wonder if they will call just this model the "iPhone X" because it's the 10th.

I like it! They could release an iPhone 7s with the normal pricing and a spec bump. And then simultaneously release an iPhone X (10th anniversary edition) at the higher price.
 
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So the stock is rising on silly "super cycle" nonsense and then will come crashing down again when sell side analysts start worrying about "tough comps" and the successor to iPhone 8 (or whatever they call it) being just an "S" release. Rinse and repeat every few years.
 
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