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If they were meaningless they would not be required to submit them. If they were meaningless then Apple's share price would not be climbing to where it is at now if it was not backed by numbers that justified stock price. You think the SEC accepts meaningless numbers from Apple?
I’m talking about the unofficial nonsense from the bill of materials estimates. Those are not margins. Margins are public information.
 
No one is denying that Apple products aren’t popular (in the US).

Per 2019 June 10K Apple made 46.6% of net sales in the Americas. It made 53.4% of its sales internationally. I’d say in the upper mid and high end tiers of the smartphone and smartwatch markets, Apple is popular in the Americas and internationally.

Of course, in the lower mid and low price tiers where Apple doesn’t have product lines (yet), other brands or platforms dominate, especially in countries and regions which are price sensitive. Sadly, aside from Huawei and Samsung, the vast majority of Android vendors make little to no profits in these tiers and quite a few are losing money in their mobile operations.
 
You are not making a strong point on this. You are on the borderline of taking things out of context. Of course 38% margins are a nice thing - you want to argue about that or make some point or something else or what?

Do you want to say that Apple iPhones produced in USA will have lower margins? Ok. Got it.

If iPhones were made in the US, Apple would be forced to raise the retail price in order to retain their reasonable 38% GPM and 21% net.

In other words, iPhone manufacturing in the US will not be happening. Especially as the infrastructure and low-cost labor pool doesn't exist.
 
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If iPhones were made in the US, Apple would be forced to raise the retail price in order to retain their reasonable 38% GPM and 21% net.

In other words, iPhone manufacturing in the US will not be happening. Especially as the infrastructure and low-cost labor pool doesn't exist.


No, that's not it at all. You are making a whole lot of narrow assumptions.

Do you recognize that things might not play out like you have predicted? You sound pretty confident that things "would be" happening and "will not" be happening. What if you are wrong?
 
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No, that's not it at all. You are making a whole lot of narrow assumptions. I said "I got it" but without getting offensive, you don't.

What "whole lot of" narrow assumptions are you speaking of? Be precise.

And, when you say "No, that's not it at all.," what is "that's" and "it?"
 
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What "whole lot of" narrow assumptions are you speaking of? Be precise.

And, when you say "No, that's not it at all.," what is "it?"

Oh - you quoted me while I was editing my last post.

but my edits include referencing your "Apple would be forced" and "manufacturing in the US will not be happening" statements.

You sound definite about it. You assume that some things will be happening and you indicate why, but I can see a lot of other important factors that I think could be relevant and maybe you don't.

What you say does not convince me - and I am open to thinking through anything.

Throw some "what if" in there and run through the thought experiment again - that's my suggestion to help anyone.
 
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Oh - you quoted me while I was editing my last post.

but my edits include referencing your "Apple would be forced" and "manufacturing in the US will not be happening" statements.

You sound definite about it. You assume that some things will be happening.

Well, having worked for a large US tech company and knowing hitting required margin targets was everything when I proposed new products (and the reasons why), and that all large companies live by their margins, I speak with some experience.

But again, what are the "whole lot of assumptions" that you assert I'm making. I'd like to know what they are.

"You assume that some things will be happening."

What are my assumptions and the "some things?"
 
Well, having worked for a large US tech company and knowing hitting required margin targets was everything when I proposed new products (and the reasons why), and that all large companies live by their margins, I speak with some experience.

But again, what are the "whole lot of assumptions" that you assert I'm making. I'd like to know what they are.

"You assume that some things will be happening."

What are my assumptions and the "some things?"

You responded before I added to my last post again. Please go back a few messages and I think you'll see my criticism and counter point, and if it is not clear enough - it's all OK.
 
The “Tim Cook must resign” contingent is awful quiet.
Oh no, I definitely still think he should resign but I've got no money invested in Apple so I've no interest in their stock price. Satya Nadella is doing a fantasic job with Microsoft and I'd love to see someone with his gusto take the helm and steer the ship in a new direction.
 
Oh no, I definitely still think he should resign but I've got no money invested in Apple so I've no interest in their stock price. Satya Nadella is doing a fantasic job with Microsoft and I'd love to see someone with his gusto take the helm and steer the ship in a new direction.
Generally speaking overall I would say that Tim Cook values user privacy a bit more compared to Satya Nadella. Apple does not like to share anything with governments unless forced to with no options where Microsoft is a bit different on this. Not only that but even with your own user info on your own computer of which some gets shared with their cloud servers. From there more sharing takes place
 
We know Apple’s gross margins, so these posts are totally meaningless.

Apple makes nothing close to the margins on hardware these silly bill of materials analyses indicate.
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I looked at it a bit and found Apple provides this information buts it’s far too piecemeal and would take too long to compile. My sense is 2.327B shares is high, but I can’t verify it without some more work. I can definitively find the dollars spent, but they make shares a little harder to compile over many years.

Thats what I was saying, Apple doesn’t report the total number of shares repurchased. But it does report the shares repurchased each quarter. So if you track such things, which I do, you can compile the numbers. I keep a lot of Apple spreadsheets and one of them has the shares repurchased each quarter through ASRs and through the open market. This allows me to know how many shares have been repurchased, the average price paid for them and how far Apple is effectively ahead on those repurchases.

If the number seems high to you, you probably underestimate how many shares Apple issues each year. I track that as well so the difference in the number of shares repurchased and the change in outstanding share count seems in line to me. Apple issued more than 250 million shares during fiscal years 2013 through 2018. Share issuance from the first 3 quarters of 2019 could easily bring that number up to 284 million.
 
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You have to admit Apple is hitting the all the sweet spots on hardware, software, and services in terms of revenue. But it is reasonable to wonder how long can it last with the stalled innovation rate we witnessed in the last few years.
 
You have to admit Apple is hitting the all the sweet spots on hardware, software, and services in terms of revenue. But it is reasonable to wonder how long can it last with the stalled innovation rate we witnessed in the last few years.

Innovation in areas you aren’t particularly interested in should not be conflated with a lack of innovation overall.
 
You have to admit Apple is hitting the all the sweet spots on hardware, software, and services in terms of revenue. But it is reasonable to wonder how long can it last with the stalled innovation rate we witnessed in the last few years.
Your perception doesn’t negate the reality.
 
Fantastic. In what ways?
Xbox division, hardware, software and services (also financially if you give a crap about that, I don't). They're pushing some compelling products out there that compete well with Apple -- which is not something I ever thought I'd say. They're not without their flaws but it's a far stretch from the dark days of Steve Ballmer.
 
Xbox division, hardware, software and services (also financially if you give a crap about that, I don't). They're pushing some compelling products out there that compete well with Apple -- which is not something I ever thought I'd say. They're not without their flaws but it's a far stretch from the dark days of Steve Ballmer.
Pretty generic what you like. Software, services, hardware? Lol!

I also find it interesting people are so proud not not “give a crap” about financials of great American companies.

Don’t you people own any stocks?
 
Pretty generic what you like. Software, services, hardware? Lol!

I also find it interesting people are so proud not not “give a crap” about financials of great American companies.

Don’t you people own any stocks?
You seemed savvy enough about tech to know what I was talking about without explicitly breaking down each item but that was my mistake.

Money is not a driving factor in my life. I'm happy for people like yourself that play that game but I enjoy other things.
 
You seemed savvy enough about tech to know what I was talking about without explicitly breaking down each item but that was my mistake.

Money is not a driving factor in my life. I'm happy for people like yourself that play that game but I enjoy other things.
Hard to enjoy other things without some money. I'm not saying you need to be Warren Buffett, but how do you make any meaningful progress with the power of compounding?

I don't think you're savvy enough to actually know what products you're talking about specifically or why they are great.
 
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Xbox division, hardware, software and services (also financially if you give a crap about that, I don't). They're pushing some compelling products out there that compete well with Apple -- which is not something I ever thought I'd say. They're not without their flaws but it's a far stretch from the dark days of Steve Ballmer.

I looked at the numbers for your first example.

XBox sales were 11M per year in 2008, during Ballmer's time. The XBox One has hovered around 6M per year for the last 6 years and lags way behind Nintendo and Sony in terms of sales and marketshare. The XBox 360 sold more in its last year (2012) before the XBox One's introduction than the XBox One has sold in any single year since.

In what way is that "compelling?" It's certainly not compelling financially which you allude to. By what metric are you judging how "fantastic" a job Microsoft is doing?
 
I own zero Apple stock so I don't care. I'm a consumer. I buy their products. Specifically, I'm a multimedia designer and video editor. I own a 2013 Mac Pro. I also own an Apple TV. And my family has iPhone 7s.

On the Mac front, I'm done with Macs. After over 20 years of buying Macs, I'm done. My 16-year old son worked at Sonic over the summer and saved up money to "build a gaming PC." He really wanted a Windows PC after years of me saying we are a Mac house and I would never buy OR SUPPORT a Windows PC in my house. He saved up $1,200, working outside in the summer. We ordered the components from Amazon - Ryzen processor, nVidia GTX 2060 GPU, Samsung 2 TB SSD, 16 gigs RAM, motherboard, power supply, case. We watched YouTube videos and read the motherboard manuals on how to build it (connecting the front panel connectors of the case to the mobo was the most difficult part, but easy now that I've done it).

I installed Windows 10 from USB thumb I bought from Amazon. It was a 2-year old Windows 10 so it had to update for 2 hours to get current. But it worked fine.

My experience with Windows in the 90s was not the same as Windows 10 in 2019. No DLL errors. No REGISTRY FIXER.

Is it as good as OS X? No. But the question is this - is OS X so good it's worth $6K for the new low-end Mac Pro? Not in my opinion. No. Windows 10 is good enough with a Quick View utility (Seer) and editing the Registry to have RECENT FOLDERS in Quick Access.

So my last Mac was the MacBook Pro I bought my wife in 2015(ish). It was the model right before the USB C TOUCHBAR model. My wife wanted USB and an SD CARD SLOT so we went out and got the older Macbook Pro model before they were gone. Apple is idiotic with their hardware choices, IMHO.

I do like Apple TV. I hate the remote.

I do like the iPhone 7 we all have. But I don't like the notch in the screen of the latest iPhones. It's annoying. I also want a tactile home button. I already think there are too many gestures on the iPhone screen. But, I haven't used an iPhone X or 11 so I have no real-world experience without the home button.

Honestly, I think my hardware purchases in the future will be:
1. Custom multimedia/video editing Windows PC for me with CUDA and DaVinci Resolve
2. Playstation 5
3. OLED 4K TV and Apple TV 4K (we are still 1080P)
4. Open minded on the phone...
Shame you didn’t buy AAPL stock or you could have afforded the Mac.
 
I looked at the numbers for your first example.

XBox sales were 11M per year in 2008, during Ballmer's time. The XBox One has hovered around 6M per year for the last 6 years and lags way behind Nintendo and Sony in terms of sales and marketshare. The XBox 360 sold more in its last year (2012) before the XBox One's introduction than the XBox One has sold in any single year since.

In what way is that "compelling?" It's certainly not compelling financially which you allude to. By what metric are you judging how "fantastic" a job Microsoft is doing?
I'll take your word for those figures. I'm not a shareholder so I'm more interested in what they're doing, not earning. I don't disagree that they dropped the ball with the hardware Xbox One (X, S, etc) but it looks like that's getting back on track.

What I was talking about the aquisition of respected studios (which will obviously take time for their games to come to fruition). Xbox Game Pass and the fact that it's now propagating to Windows, along with all first party titles launching on GP. There's the huge effort in accessibility with the controller that makes games more inclusive for people with disabilities.

They're a few things off the top of my head for Xbox.
 
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