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Not sure where I was saying it needs to be cheap. Apple isn’t cheap.
It just needs to be around $2k.

Yes and I previously said in this thread I would be happy to pay for this as a professional user. I am sure many other professional users can afford these prices too.
As a consumer for home, no I wouldn’t buy one.

You need to appreciate there are many pro users out there, who can afford things that consumers can’t / wont pay for. In terms of tax, if I pay $2k for a monitor it is only actually costing the business $1200, but you knew that…….
From your initial comment regarding the m1 iMac, a $2,000 24” monitor would look pretty silly, right?
 
Shareplay is actually really useful. This will make it easier to keep up with some of my friends around the country. And I'll finally be able to help my grandparents remotely on their iPads.
 
The coolest thing about focus is being able to go in and setup home screens for each status. That makes widgets so much better for me.
 
Oh no, I'm responding to the keynote in the wrong thread. I'm super embarrassed.
 
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The Thunderbolt Display has a built-in cable, but you can also use a different thunderbolt cable plugged into the thunderbolt port on the monitor. So even if the cable that is built-in breaks, you have another connection port with a cable that can be replaced easily.
Alas, I can’t do that as I have the previous model that looks identical, it has only mini display connection. On the back of the monitor it has only USB ports. I am stuck to find out if a new mini display plug can be soldered at the end of the built-in cable. Or find a broken monitor and use its cable as replacement.


But thank for your input.
 
That's essentially what the LG UltraFine is, and that ended up at $1,300 for a plastic housing - I think many underestimate the cost of CNC-milled aluminum enclosures (look at AirPods Max vs Bose/Sony).

It sounds like people want a modern panel, Al enclosure, speakers, webcam, mic, and IO. That's essentially an iMac with a logic board that has a cheaper chip, no RAM/storage/WiFi/BT, and no included keyboard/mouse.

I imagine the savings are there, but less than one might expect. Add in the fact that the enclosure/logic board will be unique to the monitor and at a lower volume than the iMac, and the cost likely jumps to a point where the perceived value vs just buying an iMac is uncompetitive.

This is where second-party products like the UltraFine come in - to make it competitive, cost has to be cut: the enclosure becomes plastic, speakers/mic become "good enough" rather than class-leading, and build quality drops (look at the inside of an ultrafine vs an iMac, making the internals pretty costs money). So the product that costs an amount people are willing to spend no longer meets the bar for a product Apple is willing to put their name on, and they work with a partner like LG to produce it.

So today the question is whether the state of technology/manufacturing/demand has changed, it looks like Apple saw a market for the ProDisplay, but we'll have to wait and see if consumer demand today makes space for a general productivity monitor.

Honestly, if it were possible to revive Target Display mode in today's iMacs, and perhaps utilize the internals to add functionality like wireless SideCar, graphics/processing acceleration, and full IO/webcam; an iMac might be a compelling "accessory" for a MacBook Air - but I don't think Apple would want to market such a use case and muddy their product line.
A far I understand, the LG 27’’ 5K display was Made with collaboration from Apple. At least Apple could have helped a bit on the design. Even if it I is a plastic housing. That monitor is quite ugly with a high bezel at the top. A high bezel at the bottom would have been much nicer design wise if really needed.
 
may I ask why you use 5 displays? they all daisy chain to that 1 MacPro?
Mail and Safari. :) just because I can. I have a couple extra 30” ADCs for backup and it can run 6 at a time flawlesssly. I’ve tried it. They each plug into a thunderbolt port. The trash can has 6 thunderbolt ports.
 
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