Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Just a few more days and we’ll all be smarter…
Until I hear Apple’s pitch for this I remain sceptical about use cases for the average consumer, in the biz world I see lots of use case though…
 
No I don’t.

The primary issue with it is that you wear it on your FACE. I get that you and others don’t think that’s an issue. But it is. A HUGE ONE.
Do you wear glasses? If Apple gets this light enough, I could see myself wearing one. But I already need to wear glasses when doing anything that requires any reading, so it isn't such a big leap to go from regular glasses to smart glasses.
 
  • Like
Reactions: HobeSoundDarryl
Not to mention that it sounds cumbersome to need to set up the headset, cable and battery pack every time you want to use it. The opposite of ‘it just works’.
What if the headset was comfortable enough to wear all day? And the battery pack light enough to have strapped to your waist all day? Then the only setup you need to do is hook up the cable to connect the two, which would take about as much time/effort as putting on wired earphones.
 
  • Like
Reactions: HobeSoundDarryl
Can’t believe we are only five days away! Just five!!! 🖐️

:apple:WWDC23

IMG_3441.jpeg
 
I can’t wait see Tim hyping this, with the charisma of a gnat: “We’re so excited to share this revolutionary new product with you. It has incredible features that create truly life-changing, immersive experiences. At Apple, we love nothing more than giving our customers products that truly impact their lives.”
 
  • Like
Reactions: arkitect
I get it and appreciate the effort to make it as cutting-edge as possible, but anything "worn" has to be robust and durable. This sounds like it's fragile and almost impossible to repair. Fragile $3000. wearable tech does not sound good.
 
In retrospect - think of all the challenges Apple face building the first Macintosh and look where we are now.
 
Here is what we know so far:
  1. It's difficult to manufacture
  2. Software has been difficult to tailor for it
  3. Many executives seem to doubt market penetration and success
  4. Potential competitors have struggled in the market to grow
  5. It will be prohibitively expensive, putting it outside of average consumer affordability
  6. Not very portable, making it useless in a public use case outside of the home
  7. Most software made for the device category has been video gaming or severely niche industries requiring post-graduate education and government licensing.
So, how is this the next iPhone?
Because the software for it was written for the Glasses, and they couldn't build them. They built this device to demo the software, and Tim said ship it...which has the whole company freaking out.
 
All other points aside, I really hope the comment about glasses wearers is wrong.
I would guess the percentage of wearers who may be a buyer is quite high.
Apart from the cost, I wonder how many opticians will be happy to supply custom sized and shaped lens only, with no frames, for a product they have no clue about.
Unless they are exclusively available via Apple, for $$$$$$
 
All other points aside, I really hope the comment about glasses wearers is wrong.
I would guess the percentage of wearers who may be a buyer is quite high.
Apart from the cost, I wonder how many opticians will be happy to supply custom sized and shaped lens only, with no frames, for a product they have no clue about.
Unless they are exclusively available via Apple, for $$$$$$
Actually, I've often taken old frames to glasses stores who were happy to provide lenses for frames they had no part in selling. Bose's had these audio glasses for a while, and my glasses store said they could make prescriptions lenses to fit those. So if Apple does this right, they could make it easy for regular glasses stores to make lenses for their headset.

 
This is going to be such a success as Curved TVs or 3D TVs.
This is going to be a big fail and of course it is easy to say but I did not say that for the first iPhone, ipod, airpods ... this is not something we didn't know we needed, this is something we don't need and very few will buy ... ok I will probably consider buying one at 100 dollar mark!!
 
I think AR is one of those things that we'll look back one day and wonder how we lived without it. But the more I read about this product, the less confident I am that Apple will be the ones to get us to that point.
 
  • Like
Reactions: rp2011
Just a few more days and we’ll all be smarter…
Until I hear Apple’s pitch for this I remain sceptical about use cases for the average consumer, in the biz world I see lots of use case though…
What were the uses of the Apple I (in 1976) for the average consumer? This will be a primitive product compared to what they will be building for consumers 8 years later and then 47 years later.
 
Another added expense for those who wear glasses.
Trying to wear glasses under a VR headset is just the worst, and dedicated enthusiasts (of say, the kind who would buy a $3000 headset) would buy custom lens mounts anyway. Apple's making life easier for that group by removing the need to get the fittings from a third party like VR Optician (as is currently needed for the Quest 2, Valve Index, etc).

All other points aside, I really hope the comment about glasses wearers is wrong.
I would guess the percentage of wearers who may be a buyer is quite high.
Apart from the cost, I wonder how many opticians will be happy to supply custom sized and shaped lens only, with no frames, for a product they have no clue about.
Unless they are exclusively available via Apple, for $$$$$$
Opticians do that all the time. It's less common with tech-related stuff, but requests like replacing old lenses in sunglasses, unusually-shaped glasses frames, etc are just a standard part of the business. I've had it done myself a few times with new prescriptions for old frames.

Do you wear glasses? If Apple gets this light enough, I could see myself wearing one. But I already need to wear glasses when doing anything that requires any reading, so it isn't such a big leap to go from regular glasses to smart glasses.
Those "I'm not going to wear something on my face!" arguments are the funniest kind of pushback comment I've seen. Like, yes, obviously most people are never going to feel comfortable wearing a full-sized VR headset in public... but we already know that there's a point at which people will wear things on their face without thinking twice, because those things are called glasses.
 
  • Like
Reactions: Night Spring
What were the uses of the Apple I (in 1976) for the average consumer? This will be a primitive product compared to what they will be building for consumers 8 years later and then 47 years later.
To be fair, the "company" that created the Apple I was a completely different thing than Apple today.

Apple I was a foray into hobbyists. They learned—quickly—they needed something more polished. And they knew there was a some demand. They created Apple II.

The apple that would do anything as primitive as Apple I no longer exists. The concept of "primitive" is very different for Apple today.

Now, Apple will launch something that is far short of what they envision for the future. I think they didn't really produce the iPhone they really wanted until around iPhone 5-ish. Same with Watch...series 5. They still launch something they can sell and evolve that represents some vision of a product.

Whatever they announce/launch next week will look complete(ish)—unlike Apple I—but will seem "primitive" after they hit generation 4, 5, or 6 when it really hits its stride.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.