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Its not meant to be used outside the home. it will be primarily used in an indoor setting. Apple glasses slated for 2026/2027 will probably be meant for outdoor usage.
How do I explain this.........?

IF ONLY we could invent a large rectangle we put on a piece of furniture on the opposite side of the room from the couch that EVERYONE can use and enjoy at the same time......man that would be great. I guess a $3000 solipsistic and narcissistic helmet will have to do.
 
I agree. I don't have any interest in buying one either - unless Apple reveals some near-miraculous use that no one has previously considered. None of the use cases I can imagine, nor any of the fantasy features bandied about online, would make me buy it.

My game playing days are largely over. I'm intrigued by the promise of my own private IMAX screen, but is that worth $3K? Not really. I have no interest in wearing a headset to do work or use a virtual monitor. The thought of wearing goggles all day while working sounds terrible. I'm largely underwhelmed by AR. It's neat, but the few AR apps I've tried on the iPhone seemed novelty at best. Sure, it's cool to see that new IKEA cabinet in one's room, but am I going to pay $3K for something like that? No.

In my mind this headset is a gaming device and that is the market that will make or break it. The product sounds very sophisticated compared to other AR/VR headsets. If they can deliver a much better gaming experience and attract top tier developers, they might carve out a niche and lay a solid foundation for future AR/VR products. Plenty of gamers spend way more than $3K on a gaming system. I think it will be much harder to convince the non-gaming crowd to spend $3K on a headset.

More than anything else, this is the product that cements Tim Cook's legacy one way or another. Apple is massively successful and delivers the best user experience of any big tech company, but do they still have the magic? It's a huge release for Apple.
It’s hard to design, hard to develop and hard to manufacture…still it’s a useless device, just like the Apple Watch.

How many of you just use Apple Watch like a regular watch?🤣 I do! And when you want to check time you find it already dead no battery on your wrist…
Whatever are you blathering about? AW battery easily lasts all day. Did you know you can charge it at night? And why would anyone who just wants a regular watch buy an AW anyway?
 
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That's your narrow vision opinion of what this is. You don't know. You are guessing as we all are at what this can be.

And the bike example shows that consumers will spend towards $3K ONE time for a one-use device and then more on top of that for ongoing service to use it in that one way... limited relative to Goggles by presenting that VR on an iPad-like 2D screen. I bet that crowd would love to feel much more like they are on those trails... that when they look left, right, up, down or back, the illusion of actually riding "there" is much more real than looking though a tiny little "window" into those scenes. Apple wouldn't need very many of just that one segment of people to buy this to exceed rumored goals of number of units they hope to sell in year 1.

Obviously, you have no interest in this product. Enjoy your TV, couch and 1080p HP monitor.

Or if you are looking to be convinced why you should be at least interested, the first step would be to step away from the extremist (negative) bar and get yourself more to a "think different" middle... where you are able to see and consider the potential positives as easily as you have the negatives.

If you are already certain this is not for you, no problem: don't buy it, don't consider it, don't look at it. Enjoy the tech you already have that you think does anything and everything Goggles can do well enough for you. Congratulations. You don't have to spend a nickel.

Others are open to possibilities beyond what you are choosing to even entertain. Maybe there's something in this for those OTHER people.

I own lots of Apple stuff, but I don't own everything Apple makes. Just because I don't see a need to own everything they make doesn't mean the stuff I personally do NOT choose to own has no merit, no purpose, no fit for anyone else. To someone else, that last thing I would consider buying might be the first thing they buy. And that's how it should be.
Ok, enjoy it. But don't come back here and beg everyone else to join y'all with your solipsistic helmets when it inevitably stalls in the market and gets sidelined for something people actually want and won't return in a month.
 
So maybe the reason why apple is reducing its forecast of order is due to the availability of the 4K screens. Effectively they cannot produce more headset than the screens so this directly reduce the sales forecast.

Last news was for around 150’00 units (for this year?).
10k Units at a financial loss would be enough to justify entry into (creation of) this important new mixed reality space.
 
Nothing going on my head would replace being at a live concert. Also, going to literally anyone else's concert would be better than having to endure U2.


Everyone was asking for that. MP3 players were becoming popular. Apple just made it better.

Everyone...except people here who posed the "Who's asked for 1,000 songs in your pocket?", thus making it worthy of declaring it a flop.
 
Ok, enjoy it. But don't come back here and beg everyone else to join y'all with your solipsistic helmets when it inevitably stalls in the market and gets sidelined for something people actually want and won't return in a month.

I won't be begging anyone. I don't care if anyone else buys or not. I don't even know yet how interested I am in buying it because none of us know what it is yet, what it can do yet, how much it costs. We have only rumors and speculation driving extremist opinions.

It may flop. Or it may be incredible. You don't know. And I don't know. Nobody here knows. Even Apple doesn't know if it will flop or roar yet. But much of the haze will allegedly lift in a few days and at some point thereafter either buyers will buy or they won't (and that includes me buying or not buying based on what it actually is, what it costs, what it can do).

The big difference between you and me is you seem to have already decided with absolute certainty there is nothing here sight unseen and I am reserving judgement until I see what it is, what it can do and how much it costs. I very well may share your extreme opinion after the big reveal... but I choose to see it before I judge it... a variation of innocent until proven guilty, instead of the other way.
 
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Everyone...except people here who posed the "Who's asked for 1,000 songs in your pocket?", thus making it worthy of declaring it a flop.
I don't know it if it will be a flop or not. We don't really know much about it other than it could be prohibitively expensive. The reason VR headsets are commonplace right now is because of their price point, which is in the 300-600 range, depending on the headset. If it really is going to be 3000+ bucks, the success of this device is up in the air. I want Apple to be successful in whatever space they're trying to get into, but unless this brings something extraordinarily groundbreaking to the AR/VR space ... I'm not sure how well this device is going to do. I'm certainly interested in what it will be, but that is a steep price point for people to dip their toes into.
 
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I don't know it if it will be a flop or not. We don't really know much about it other than it could be prohibitively expensive. The reason VR headsets are commonplace right now is because of their price point, which is in the 300-600 range, depending on the headset. If it really is going to be 3000+ bucks, the success of this device is up in the air. I want Apple to be successful in whatever space they're trying to get into, but unless this brings something extraordinarily groundbreaking to the AR/VR space ... I'm not sure how well this device is going to do. I'm certainly interested in what it will be, but that is a steep price point for people to dip their toes into.

The focus will be AR. VR will come along for the ride for entertainment.
 
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Here is what we know so far:
  1. It's difficult to manufacture
  2. Software has been difficult to tailor for it
  3. Many executives seem to doubt market penetration and success
  4. Potential competitors have struggled in the market to grow
  5. It will be prohibitively expensive, putting it outside of average consumer affordability
  6. Not very portable, making it useless in a public use case outside of the home
  7. Most software made for the device category has been video gaming or severely niche industries requiring post-graduate education and government licensing.
So, how is this the next iPhone?

Because
(a) vision is the most important sense to most people
(b) once it works EVERYONE will want one, the same way everyone wants a phone today
(c) tough teething pains probably mean the first model or two will be sub-optimal (same as iPhone, same as aWatch; only buy one if you can afford to upgrade each year for the first three years...)
BUT
(d) all the above ALSO means that when the killer model hits, around the fourth or fifth year, no-one will be in a position to sell something nearly as good. With the iPhone, Android clones were kinda sorta OK; with the aWatch it's been a lot harder to make something as good as Apple; with glasses, it will be really obvious that the Apple ones are good and the competitors are a joke.
 
There is a 0% chance I'm part of any $3k early adopter party. And you know what? I'm just as interested in this new chapter. From a hardware design pov alone, this is pretty exciting stuff. It's not every day we get to see the birth of a new chapter with a new device in a new category that will spawn new discussions, new debates, new energy and new industry. That people are grumpy about this endeavor is kind of weird, but also par for the course. What... You want colored USB-C cables? I'm glad to see Apple going after something this ambitious. As an added, seldom mentioned, bonus: you know we're going to see some of the fruits of this R&D labor appear in future Apple hardware. So for all the complaining, even if they didn't sell a single device (which they won't), the exercise is likely already worth the effort/investment.

No matter what, next week is shaping up to be a doozie. Enjoy.
 
What are you talking about? Those clothes are totally rad.
Cool as Ice (1991) - IMDb
 
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Yes ... and that is a bit worrisome ... seeing as AR has been profoundly useless garbage up until this point.

Regarding AR, consider doing a little research before condemning it as profoundly useless garbage. There's a lot of information and uses to discover out there. Going back years.

Here's a start:

 
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Ok, enjoy it. But don't come back here and beg everyone else to join y'all with your solipsistic helmets when it inevitably stalls in the market and gets sidelined for something people actually want and won't return in a month.
If the tech industry only cared about what people wanted, then we wouldn't have technology. No one asked for electricity, no one asked for computers, no one asked for TVs, phones, and so on.

Saying that you have a TV at home you already use is about as useful as me saying "Well, why would I need a TV? I can just look at a comic?"

And "Why would I need a comic? I can just imagine things."

The point of this device is it will offer a fundamentally different experience to that of TVs.
 
Regarding AR, consider doing a little research before condemning it as profoundly useless garbage. There's a lot of information and uses to discover out there. Going back years.

Here's a start:

I'm referring to the general public. The military uses AR as well.
 


Apple's mixed-reality headset will reportedly be the most complicated hardware product ever made by the company, sporting an unusual design that has proven to be an unprecedented challenging to manufacture, The Information reports.


apple-mixed-reality-headset-concept-by-david-lewis-and-marcus-kane.jpg


Apple headset concept by Marcus Kane

The headset apparently features an "unconventional curved design, thinness, and ultralight weight." Several renders seen by The Information "show a piece of curved glass with edges wrapped in a smooth aluminum frame that appears to be slightly thicker than an iPhone." The thin profile requires users who wear glasses to buy prescription lenses that magnetically clip into the headset.

Apple had to develop a first-of-its-kind "bent motherboard" to fit inside the headset's curved outer shell. Carbon fiber is used inside the headset to reinforce the structure without adding additional weight.

A small dial is located above the right eye, allowing users to transition between augmented and virtual reality, and a power button is located above the left eye. A round connector that looks similar to an Apple Watch charger attaches to the headset's left temple and runs down via a cable to a waist-mounted battery pack.

The headset's headband is primarily made of a soft material and attached to two short, hard temples which also contain the left and right speakers. A soft, removable cover attaches to the back of the headset for comfort against the wearer's face. Apple is said to have debated adding additional eye-tracking cameras or further adjustments to the motorized lenses to accommodate more face shapes.

Apple's industrial design team apparently pushed for the front of the headset to be made of a thin piece of curved glass, requiring more than a dozen cameras and sensors to be concealed for aesthetic reasons. There have apparently been concerns about the glass warping the images captured by the cameras, which could cause nausea if left unfixed, and the material is more prone to shattering than an iPhone screen due to its shape, leading to worries about broken glass from the headset injuring users.

The design is said to be the main driver behind the device's ~$3,000 retail price. Assembly workers apparently struggle to maneuver tools and install components at awkward angles inside the device due to its shape and densely packed electronics. Testing of the glass housing and cameras also takes far longer than equivalent processes for other Apple devices.

The headset's microOLED displays are also said to be so expensive that Apple has to fix defective units rather than discard them. Sony, the displays' supplier, could struggle to manufacture enough panels for more than 250,000 headsets this year due to their small size and pixel density.

Apple has struggled to build prototype headsets due to its complicated design. At an earlier stage in development, Apple was making 100 headsets a day, but only 20 units were up to the company's standards. In mid-April, the headset underwent design validation testing, where it reportedly remained for an unusually long period compared to more mature products like the iPhone. Apple apparently made unusually late design tweaks as late as April, to make it easier to manufacture.

While mass production of the headset has not yet begun, Luxshare, its sole manufacturer, has purportedly told workers that the factory that will make the headset must be fully staffed by July. The Information believes this points to a launch in the fall or winter. Apple is expected to ship less than half a million headsets during the first year of its release. For more details, see The Information's full report.

Article Link: Apple's Unusual Headset Design Has Led to Unprecedented Production Challenges
Good luck with this one, Apple.
 
I'm curious about this product. I won't say it will be a bust despite any of the headsets I have seen do not interest me at all. Maybe Apple can pull this off and create something people will really want. I have a hard time imagining using a headset for more than a few minutes. Seems just silly, uncomfortable, and nerdy IMHO.
 
If the tech industry only cared about what people wanted, then we wouldn't have technology. No one asked for electricity, no one asked for computers, no one asked for TVs, phones, and so on.

Saying that you have a TV at home you already use is about as useful as me saying "Well, why would I need a TV? I can just look at a comic?"

And "Why would I need a comic? I can just imagine things."

The point of this device is it will offer a fundamentally different experience to that of TV

Bud, using Henry Ford's quote in this context bears no fruit. A VR/AR helmet is not a faster horse. It doesn't make my iPhone replaceable. It doesn't make me question whether or not I need a new laptop. It doesn't even give me a thought of how my TV might be less useful.

And I am in the target demographic that you claim exists. My mom and dad have asked me what it might do. When I explained it, my mom said "why would I want to wear my laptop?"

Not everyone is a huge tech geek or nerd. A TV allows for moving pictures, it greatly improves the experience.

Same for a car, relegating horse riding from mode of transport to hobby for the rich.

I cannot envision a world in which we are all walking around wearing a goofy pair of glasses (the inevitable innovation) that constantly bombards the user with information.

Maybe for kids....but I just do not see how it would translate beyond a niche product with low sales.

And don't bring up how the iPhone had the same problems. It did not. Apple only sold 6 million in the first year because that was the maximum production capacity. There were shortages for years and sometimes still are.

When was the last time you went looking for an Android table and couldn't find one because they sold out?
 
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