Apple's Website Gains Redesigned Store Section and Dedicated 'Store' Tab

[MacRumors]

Following a short downtime, Apple has updated its Apple.com website to add a dedicated "Store" section, which has a new look.

There's a new "Store" tab in the top navigation bar on the website, which goes to a dedicated online store portal where customers can select from a product carousel with cards that include Mac, iPhone, iPad, Apple Watch, AirPods, and more.

The design is similar to the design of the Apple Store app, and the main store page also features current deals and promotions, along with accessories and products that Apple is highlighting. Navigation is done through horizontal scrolling, which feels more natural on iOS devices than on the desktop.

Clicking into a product category like Mac presents all of the different options, along with access to comparisons and shopping specialists, accessories, and other information.

Choosing to "Buy" a product through the store interface goes to the standard purchase pages that can also be accessed through any of the standard Mac, iPad, iPhone, or Watch categories.

The Apple online store previously had a store tab, but it was removed in an earlier redesign. The return of the tab will make it easier for customers to get to the product they want to purchase without having to navigate through the various product pages for each device to find the "Buy" button.

Article Link: Apple's Website Gains Redesigned Store Section and Dedicated 'Store' Tab

 

[Realityck]

Beware of the bad link https://www.apple.com/us/shop/goto/store on Apple main URL hierarchy

s/b https://www.apple.com/store

 

[Lounge vibes 05]

Yeh!!!
This is what I’ve been waiting for all year

 

[ghanwani]

Isn't this how things used to be?

 

[hiroi]

Wonder what took them so long.

 

[ouimetnick]

So they took away the store back in 2015, and reintroduce it 6 years later. Truly a magical and revolutionary idea.

So is the headphone jack coming back in 2022 then? ?

 

[robotica]

It was like that about 10 years ago

 

[dave070]

Beware of the bad link https://www.apple.com/us/shop/goto/store on Apple main URL hierarchy

s/b https://www.apple.com/store

Thanks. Clicking on the link from the main page wasn't working for me.

 

[Briskit]

Finally! I’ve always wondered why apple didn’t have a page dedicated to discovering products. It was always like as if I have to KNOW what I want to buy to be able to find anything.

 

[ghanwani]

So is the headphone jack coming back in 2022 then? ?

Wait in line. First all the missing ports on Macbooks.

 

[fontman]

The new release of the website is awesome. I wonder if people are going to wait in line to view it. Do you think they'll offer it to resellers. Or will I only be able to view this website at apple.com it's amazing. Do you think it's some point don't make it a subscription to view it asking for a friend.

 

[jz0309]

And that 16” MBP looks so new and shiny!
/s

 

[Drømme]

Wow. Quite a few weird price drops on the Norwegian store:

Cheapest 24" iMac went from kr 15 290,- to kr 14 372,50
Cheapest MacBook Air went from kr 11 990,- to kr 11 270,00

16" 2,3 Ghz 6 core/512 GB from kr 27 490,- to kr 25 291,25
16" 2,6 Ghz 8 core/1 TB from kr 31 990,- to kr 29 431,25

Whats with the non round numbers?

 

[cmaier]

Isn't this how things used to be?

yeah, but in the old days the store page didn’t look so ugly

 

[Soba]

It never made sense that they removed this in the first place, IMHO. Trying to shop through the product information pages was incredibly clumsy and it was almost impossible to find things. I assume that the store's removal was pushed by Angela Ahrendts when she joined the company, but regardless of who pushed for it, it was a very unsuccessful change to the Apple website.

Glad to see the store back. But their marketing verbiage?

"Store. The best way to buy the products you love." …I'd say that's what stores are for, yes.

 

[triptolemus]

I'd be fired for crap like this.

 

[SigEp265]

Beware of the bad link https://www.apple.com/us/shop/goto/store on Apple main URL hierarchy

s/b https://www.apple.com/store

ha totally failed QA.

 

[detective-riley]

So this is where the MacOS QA team have been...

 

[_Spinn_]

I wondered why they didn’t have this before.

 

[diamornte]

too much information....

 

[Analog Kid]

Finally brought back a direct link. I couldn’t understand why they made it so hard before— all I could figure was Jony Ive thought actually selling things was gauche…

 

[cmaier]

Finally brought back a direct link. I couldn’t understand why they made it so hard before— all I could figure was Jony Ive thought actually selling things was gauche…

I always just typed store.apple.com into my address bar and got there.

 

[Bandaman]

Beware of the bad link https://www.apple.com/us/shop/goto/store on Apple main URL hierarchy

s/b https://www.apple.com/store

Both links go the the same page (at least now they do).

I always just typed store.apple.com into my address bar and got there.

Same and it still works.

 

[Love4Apple]

Too difficult to shop. SO much information and too many clicks to get to the products. Inconsistent experience if you're getting more information or being taken somewhere else with yet another tab or it looks like it's clickable but it isn't. When there are new products I just want to get to shopping which the other pages already had direct links.

 

[Zdigital2015]

Isn't this how things used to be?

Yeah, before some genius in Retail decided it was better to just have Buy links in the product detail pages so users could click 2-3 extra times to get to the same stuff instead of just once. Hope that team got lateraled.