These threads remind me of the old "I'd buy an iPod if only it had an FM radio!"
No, they wouldn't have, and no, you won't. The Apple TV always needs just ONE more thing and suddenly everyone would buy it!
You all don't really want one, and that's fine. But why can't you* just say that instead of making up reasons why you haven't bought one? You just don't really need one. There's nothing wrong with just saying that.
*[edit: I'm talking about the thread in general, not an individual.]
For me, I can only give two responses:
1. I DO have an AppleTV, and I'm getting somewhat frustrated getting it to work the way I want to. Not to the point of dropping it, but to the point that I'd re-up on the hardware IF the new hardware would make my life easier, and to the point that I will NOT be buying a second one for our other television until/unless there are significant advances.
2. I DO recommend AppleTV to people who have a specific set of needs. However, those people are few and far between; I'd recommend it to a LOT more people (ex, my parents and inlaws) if it had real support for things like Hulu et al.
I love my AppleTV, and have loved it since before we put Boxee on it. However, without Boxee it's a one-trick pony, a single-box-per-household item. With Boxee, I want to have it on every TV in the house. The problem is: Apple doesn't support Boxee, and breaks it every time they update. Oh, and the hardware decoding of video they do for iTS-bought shows doesn't carry over into Boxee's Flash player hack (because the video hardware drivers are proprietary and obfuscated by Apple).
IMHO, give us an Apple TV with hardware capable of 1080p decoding, and built-in support for Flash sources (Hulu, CBS, etc) and Java sources (ABC, Fox, etc), and you've got yourself at LEAST two more sales, as well as upgrades in the future.
Without this, I'm considering a Linux box to augment the ATV in the main living room, and if that goes well two additional such boxes (one for our bedroom TV and the other as a gift for my inlaws). Boxee runs just great on Ubuntu, and the Boxee interface is just as easy to explain to my tech-phobic inlaws as the Frontrow interface (surprisingly). I'd love to be able to have them get the other advantages of the ATV, but honestly the cost difference there isn't worth it.