Reading the replies from this thread, it's nice to know we honest fans do exist.

I'm not exactly 100% deep in the eco system but getting very close to it. I only buy a blu-ray here and there that don't exist in iTunes (gotta have Star Wars!), and a game here and there on Steam that I think wouldn't hit iOS or OSX for years, if ever. But all new music, apps, books, TV shows, most of movies, and games if available, I buy from Apple.
I agree that the way in which Apple has designed their eco system and in the direction they are going with it makes me extremely content. As long as they continue to push for content from studios and developers and tie it all together with awesome hardware and iCloud, I don't see myself ever leaving the Apple ecosystem. Happy all around.