I don't get it why notebooks like these is able to put Intel Core i7 in it while the MacBook gets a crippled Intel Core M?
I remember the original MBA launch where SJ showed why netbooks is horrible and one of the points was Intel Atom (or along low powered processor or something) Guess what Apple, Core M is the new Atom, and you're using it in your MacBooks!
Have you actually used a core M machine? I think probably not.
Having just spent a week with a core M5 powered machine at work, i can quite happily say that the M5 is more than enough for anything most people might need. Most of the ATOM based machines were crap yes, but that was because vendors cheaped out and paired them with 2 GB of ram and no SSD, just an SD-card for storage.
The machine in question was a Thinkpad X1 Tablet, with 8 GB of RAM and 256 GB SSD and it ran everything i threw at it.
including (ALL at the same time - i was trying to stress it out with the software i run and a typical workload)
- full virus scan
- 2 virtual machines (windows 2012 R2 server and Windows 10 in a VM, under the Windows 10 host OS in VMWare workstation)
- a PDF to word conversion in Word 2016
- news, outlook 2016, IE with a bunch of tabs and the weather and money apps
It was still responsive. It handled everything as well as my Surface Pro 4 I5, and had way better battery life, no fan and less weight.
Apple is using the Core M because it draws way less power, can run fanless (which means potentially waterproof at some point) and it is simply way more CPU than the vast majority of people actually need.
If you do need more, don't bother saying "but the Core M is slower than my iMac for me rendering 4k video!". Because most people don't do that, and it's not what the machine is for.
That said. This machine in the OP is a poor imitation of a Retina Macbook. Lower res screen, really crappy colour gamut, and real world battery life will be nowhere near 9 hours, unless bluetooth, wifi are off, screen is run at 25-30%, no audio playing and it's just basically sitting at an idle desktop.
Take any PC power ratings with a bucket of salt. Apple is generally reasonably realistic with theirs, but I'm yet to use a Windows PC that can ever get anywhere near 80% of it's rated battery life, in 20 years of running them for work machines.