AT&T Announces New Unlimited Data Plan With 10GB of Tethering and $25 Off DirecTV

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Feb 26, 2017.

  1. MacRumors macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    AT&T launched a new unlimited data plan less than two weeks ago, but with more competitive options available from Verizon, T-Mobile, and Sprint, it went back to the drawing board and came up with something better.

    [​IMG]

    Starting Thursday, new and existing AT&T customers can choose from two new plans: Unlimited Plus and Unlimited Choice.

    Unlimited Plus starts at $90 per month for a single line and includes unlimited talk, text, and data at up to 4G LTE speeds. Video can be streamed in HD quality, but Stream Saver mode, which reduces streaming video to around 480p quality, is enabled by default and must be turned off through myAT&T.

    AT&T Unlimited Plus includes up to 10GB of 4G LTE tethering per line per month, with speeds reduced to a max 128 Kbps for the rest of the bill cycle for eligible devices once the high-speed allotment is exceeded.

    Two smartphone lines starts at $145 per month, while up to eight additional devices, such as tablets and hotspots, can be added for $20 per month each. The pricing includes monthly access charges, but it is not inclusive of taxes or additional fees. AutoPay and paperless billing are required.

    For a limited time, AT&T Unlimited Plus customers can receive a $25 bill credit towards DirecTV, DirecTV NOW, or AT&T U-verse each month. The bill credits begin in 2-3 billing periods. The total monthly cost for AT&T Unlimited Plus with DirecTV NOW, for example, would start at $100 per month after discounts.

    Meanwhile, AT&T Unlimited Choice starts at $60 per month for a single line, and includes unlimited talk, text, and data at up to 3 Mpbs speeds, but with no tethering included. Video streams at a max of 1.5 Mbps, aka about 480p. No discount is offered for bundling DirecTV, DirecTV NOW, or U-verse.

    Two smartphone lines starts at $115 per month, while up to eight additional devices, such as tablets and hotspots, can be added for $20 per month each. The pricing includes monthly access charges, but it is not inclusive of taxes or additional fees. AutoPay and paperless billing are required.

    For both plans, each line that exceeds 22GB of data usage may experience reduced speeds on that line for the remainder of the billing cycle, but only at times and in areas where there is network congestion, which is similar to 22GB, 23GB, and 28GB soft cap policies from Verizon, Sprint, and T-Mobile respectively.

    Additionally, AT&T said both plans allow individuals and businesses to make unlimited calls from the U.S. to Canada and Mexico, and send unlimited texts to over 120 countries. AT&T customers on these plans can also use their plan to talk, text, and use data in Canada and Mexico with no roaming charges.

    Video references AT&T's earlier unlimited data plan

    AT&T's earlier unlimited data plan started at $100 per month and did not include any tethering, so its new plans offer better value. Meanwhile, Verizon Unlimited starts at $80 per month, Sprint Unlimited starts at $50 per month for a limited time, and T-Mobile ONE starts at $70 per month, inclusive of taxes and fees.

    Article Link: AT&T Announces New Unlimited Data Plan With 10GB of Tethering and $25 Off DirecTV
     
  2. C DM macrumors Westmere

    Joined:
    Oct 17, 2011
    #2
    Rally should have probably just gotten the more decent version figured out and out to the public without some unnecessary and worse intermediary.
     
  3. Christian 5G macrumors 6502a

    Christian 5G

    Joined:
    Jun 16, 2010
    Location:
    Orange County, CA
    #4
    Wow, is it just me or that's not really a deal at all.
     
  4. eyeseeyou macrumors 68000

    Joined:
    Feb 4, 2011
    #5
    "Meanwhile, AT&T Unlimited Choice is a new cheaper option starting at $60 per month for a single line, and includes unlimited talk, text, and data at up to 3 Mbps speeds."

    Is 3mbps a typo?

    Also for the unlimited plan plus is 10gbs for tethering separate from standard mobile let data which speeds drops after 22gbs?
     
  5. coffeetude macrumors newbie

    Joined:
    Feb 27, 2017
    #6
    At this point, with the grandfathered unlimited, I'd be happy with 5gb of tethering...
     
  6. eyeseeyou macrumors 68000

    Joined:
    Feb 4, 2011
    #7
    Also doesn't Metro PCS offer lte speeds at the $60 price range?
     
  7. Silver78 macrumors 6502

    Silver78

    Joined:
    Aug 24, 2013
    Location:
    Denmark
    #8
    Every time these american data plans are presented i laugh:) look up at the skylines if you wonder where your money is going.
    Unlimited 4g everything is about 17$ here
     
  8. eyeseeyou macrumors 68000

    Joined:
    Feb 4, 2011
    #9
    I mean they did raise the price for our grandfathered plans.
     
  9. 12vElectronics macrumors 68040

    12vElectronics

    Joined:
    Jul 19, 2013
    Location:
    California
  10. bniu macrumors 6502a

    Joined:
    Mar 21, 2010
    #11
    Yeah, but as someone who does travel frequently from west coast to east coast, and also to Canada, I like the fact that my rate plan works all over North America.
     
  11. eyeseeyou macrumors 68000

    Joined:
    Feb 4, 2011
    #12
    The family plan actually seems like a lot better deal.
     
  12. ds2000 macrumors regular

    ds2000

    Joined:
    May 24, 2012
    #13
    Same here, I pay $22 /month on a UK contract, I'm working in the Netherlands and being charged not a penny more for my calls and data :)

    My plan also works all over the US

    These prices are crazy. more crazy people pay it!
     
  13. Steve686 macrumors 68030

    Steve686

    Joined:
    Nov 13, 2007
    Location:
    US>FL>Miami/Dade>Sunny Isles Beach>Condo
    #14
    Ya. That took a whole week.
    --- Post Merged, Feb 27, 2017 ---
    So for a two phone ULPlus plan, it is a $5 charge for tethering that eats into your OVERALL data or a separate tethering reserve? In other words I can stream 10gb of data and have 12gb left per line before "slow down speeds"?
     
  14. eyeseeyou macrumors 68000

    Joined:
    Feb 4, 2011
    #15
    I'm actually paying a lot more than this for 3 lines.

    If this is what it seems I'm dropping my grandfathered plans asap.
    IMG_1630.jpg
     
  15. coffeetude macrumors newbie

    Joined:
    Feb 27, 2017
    #16
    So now there are three unlimited plans: Unlimited Son, Unlimited Father and Unlimited Grandfather.
     
  16. Steve686 macrumors 68030

    Steve686

    Joined:
    Nov 13, 2007
    Location:
    US>FL>Miami/Dade>Sunny Isles Beach>Condo
    #17
    ...And they did cut access charges per line to $20 versus $40 after the initial 2 lines. Not the $15 NEXT amount but close.
     
  17. btrach144, Feb 27, 2017
    Last edited: Feb 27, 2017

    btrach144 macrumors 65816

    btrach144

    Joined:
    Aug 28, 2015
    #18
    As a 10 year customer of AT&T, we just switched to T-Mobile last week. We're saving so much money and the service has been the same. Peace out AT&T!

    We're $40 less a month than AT&T's new plans and there were no activation fees. What a joke!
     
  18. eyeseeyou macrumors 68000

    Joined:
    Feb 4, 2011
    #19
    For them to cut the charge that much at&t's profit margins must be massive.
     
  19. Steve686 macrumors 68030

    Steve686

    Joined:
    Nov 13, 2007
    Location:
    US>FL>Miami/Dade>Sunny Isles Beach>Condo
    #20
    They give up, what, $30,000,000 per month operating costs?
     
  20. eyeseeyou macrumors 68000

    Joined:
    Feb 4, 2011
    #21
    Why would anyone go with the choice package at 3mbps when there's other services like this?

    Even includes high speed hotspot data.

    There's even a $50 option with no hotspot.
    IMG_1631.jpg
     
  21. Steve686 macrumors 68030

    Steve686

    Joined:
    Nov 13, 2007
    Location:
    US>FL>Miami/Dade>Sunny Isles Beach>Condo
    #22
    Wonder how long that business plan can sustain itself as more users require the company to lease, lease, lease more BW.
     
  22. twinlight macrumors 6502

    twinlight

    Joined:
    Sep 4, 2016
    #23
    Americans have a funny definition of the word Unlimited.
     
  23. NightFox macrumors 68000

    NightFox

    Joined:
    May 10, 2005
    Location:
    Shropshire, UK
    #24
    Are these network deals really worthy of front page stories? I appreciate there will be interest from people who use these forums, but wouldn't the More MR Stories section be a more appropriate place? I know there's always the "you don't have to read it if you're not interested" comeback, but this doesn't really seem it should be primary news for an internationally-focussed Apple-specific website.
     
  24. eyeseeyou macrumors 68000

    Joined:
    Feb 4, 2011
    #25
    I think technically it's unlimited data but. It unlimited high speed data after 22gbs although I've never had to find out.
     

Share This Page