What's not clear is whether or not these are new prices for iPhones only, new prices for new customers in general, new prices for old customers who are getting their first iPhone, and whether or not these prices super-cede existing plans if you put an iPhone on them. For example, I have the primary line on an existing Family Plan. We pay approx. $100 before my mother's work discount on the voice plans. We pay $9.99 for each additional line. We pay $29.99 for unlimited texting. Does this chart mean my line now costs more? Does this chart mean my whole Family Plan will cost more if I bring an iPhone into it, since mine is the primary line? Does our existing text message bundle apply to the iPhone?
So no, it's not clear.