First off, no one is saying AT&T needs to operate at a loss, I think we all just want them to use their revenue to maintain and upgrade instead of whining about cutting into profits.
Secondly, why hold the consumer up to such a high standard, while refusing to acknowledge that AT&T has an obligation as well? People are paying for the service (obligation met), but AT&T keeps reaching for loopholes to avoid providing the services that consumers are paying for.
Thirdly, there is hardly an opportunity to "freely" choose a mobile service provider; by most accounts the system is a duopoly (AT&T and Verizon). Additionally, how are consumers supposed to be given an option to choose, if we refuse to give the FCC the authority to create protections for the consumer that prevent the financially oppressive policies of these massive corporations?
Saying we have the freedom to pay with our wallets fails to show an economic appreciation beyond the high school level. Competition in this situation is a joke and incentives for these companies to actually care for their customers are hard to come by.
First of all, consumers have zero right to tell a company how to use its profits.
Secondly, AT&T has zero obligation to the customer beyond what they already agreed to. In this case, AT&T never agreed to allow unlimited Facetime. As technology changes, so does company policy and the services it offers.
Thirdly, you have TONS more options than the iPhone on ATT and Verizon. Choose a different phone. Choose Sprint, T-Mobile, US Mobile, Virgin Mobile, Cricket. Or another option people tend to forget about, choose to not have a cell phone. Not 15 years ago, most of America and the world operated just fine without them. ATT (or any other carrier for that matter) has no "obligation" to provide that to you.
This is not "high school" economic theory. It's free economic theory. You have to either have gone to college or own a business to understand. Heaven forbid you do both.