AT&T to Launch New Unlimited Data Plan

Discussion in ' News Discussion' started by MacRumors, Feb 16, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Following in the footsteps of T-Mobile and Verizon, AT&T today announced plans to debut a new unlimited data plan that's available to all of its postpaid customers. The unlimited plan will be available starting tomorrow.

    AT&T previously offered an unlimited data plan, but it was limited to customers who were also DirecTV or U-Verse customers.

    According to AT&T, the new plan will provide unlimited talk, text, and data on four lines for $180, which is more expensive than T-Mobile's ONE data plan for four customers and on par with Verizon's pricing, also at $180 for four lines. A single line is priced at $100.


    AT&T is including unlimited calls from the U.S. to Canada and Mexico and unlimited texts to more than 120 countries around the world. Customers are also able to talk, text, and use data in Canada and Mexico with no roaming charges.
    AT&T's $180 price point is after a $40 credit for the fourth smartphone line, which will start after two billing periods. Prior to then, customers will need to pay $220 per month for the plan.

    The company's fine print says that AT&T "may slow speeds" during periods of network congestion for customers who consume more than 22GB of data, which is not a surprise as T-Mobile and Verizon's plans contain similar caveats. The unlimited plan also includes the Stream Saver feature, which downgrades video to 480p. Stream Saver is enabled by default, but can be turned off online.

    With AT&T now offering an unlimited plan for all of its customers, all of the major carriers in the United States have unlimited data plans available, which is impressive because for the last several years, carriers like AT&T and Verizon have been heavily focused on eliminating their unlimited customers.

    Sprint and T-Mobile have offered unlimited data plans since August, and T-Mobile's growing popularity and regular feature additions at an affordable price appears to have inspired AT&T and Verizon to re-adopt unlimited plans.

    Verizon announced its unlimited plan earlier this week with inclusions like 10GB of tethering data and HD video streaming, spurring T-Mobile to implement similar changes. With T-Mobile's new tethering offerings and higher-quality video streaming, it continues to offer the best value at $70 per month for a single subscriber (Verizon's plan is $80). Sprint's plan is priced at $55 per month, but its coverage can't compete with T-Mobile, Verizon, and AT&T, and AT&T's plan is the most expensive of the four at $100 for a single line.

    Article Link: AT&T to Launch New Unlimited Data Plan
  2. v0lume4 macrumors 65816


    Jul 28, 2012
  3. realeric macrumors 6502a


    Jun 19, 2009
    United States
    Unlimited data plan with limited data. It's AT&T.
  4. Michael Scrip macrumors 68040

    Mar 4, 2011
    Where did this magical 22GB number come from? They're all using it.

    And what would happen if every wireless customer used 21GB every month?

    Would their network simply meltdown? :)
  5. mgmusicman94 macrumors 6502a


    Nov 16, 2008
    It is unlimited data. Not unlimited 4g. Same as everyone else.
  6. penajmz macrumors 68030


    Sep 11, 2008
    New York City
    This is only for families? I have a single line.
  7. Amazing Iceman macrumors 68040

    Amazing Iceman

    Nov 8, 2008
    Florida, U.S.A.
    Plus 50 extra fess, and you'll end up paying over $220.00

    Read the fine print, something doesn't smell as good as it seems.
  8. mgmusicman94 macrumors 6502a


    Nov 16, 2008
    This is a pretty bad deal compared to Verizon & T-Mobile. Will be switching our family plan to a different carrier.
  9. Justind macrumors member

    Jun 17, 2009
    Wonder if this is a good for us grandfathered unlimited account.
  10. scottct1 macrumors member


    Jun 7, 2012
    Connecticut USA
    Why Stream Saver for videos when everyone else is giving unlimited with HD video?
  11. Mlrollin91 macrumors G3


    Nov 20, 2008
    Ventura County
    I wonder what the price is for 3 lines. Probably the $180. Would be about the same price I am paying now for 3 lines of ATT grandfathered. But that is about to go up $15 next month.
  12. vthree macrumors member

    Sep 23, 2009
  13. Mlrollin91 macrumors G3


    Nov 20, 2008
    Ventura County
    I'm thinking the same thing. This could potentially save me the 3x $5 increase next month. But it would need to included tethering. Otherwise I wouldn't leave the grandfathered plan.
  14. jclo Editor


    Staff Member

    Dec 7, 2012
    I can't find much information on it yet so I'm not sure.

    EDIT: A single line is $100, updating the post.
  15. JoEw macrumors 65816


    Nov 29, 2009
    AT&T doesn't seem to care about keeping wireless costumers they've lost about a million the last 6 months.
    At this price why not pay the same or less at Verizon with a better network and no capped video quality? 10GB tethering too.
  16. asleep macrumors 68040


    Sep 26, 2007
    Something tells me somebody at AT&T called somebody at Verizon and... [​IMG]
  17. Oldfash33 macrumors regular


    Sep 5, 2011
    And tethering? Their current unlimited plan doesn't offer it, current meaning when connected to directTV
  18. BoltmanLives, Feb 16, 2017
    Last edited: Feb 16, 2017

    BoltmanLives Suspended


    Feb 10, 2017
    Best deal on ATT is 15GB Family plan with FAN discount ($100+15+15+15+15) we never use all 15GB and usually have about 19GB with rollover. 18% off with FAN. this of course is it when you BYOD to avoid that stupid $40 charge per line. Works with NEXT too.

    About $140 /4 = $35.20 per line teathering/hotspot and ATT wifi hotspots included.

    $220 is crazy expensive, especially if it does not have tethering as well.
  19. avanpelt macrumors 68020

    Jun 2, 2010
    No personal hotspot? I don't see any mention of it. I can only assume that they're sticking with the policy of the existing "Unlimited" plan (i.e. no personal hotspot allowed).
  20. kognos macrumors member

    Aug 17, 2013
    At least this isn't tied to DirecTV. Thank goodness. Lets see what this monster ends up looking like...

    Competition is great!
  21. Schwyz macrumors regular


    Apr 6, 2016
    Up a tree
  22. Wags macrumors member

    Mar 5, 2006
    Nebraska, USA
    Not going to lower the grandfathered plan. Only if they can entice us to change. No guarantee grandfather on new.
  23. Porco macrumors 68020


    Mar 28, 2005
    This post can have unlimited words in it, but I reserve the right to end it if it reaches 22 words long.
  24. campyguy macrumors 68030

    Mar 21, 2014
    Portland / Seattle
    It is $180. I'm on ATTWS (and also use VZW, but this is besides this point), with DirecTV. The current ATTWS UL data terms are here:

    What some are not aware of is you can get that 4th line - $40 plus a $40 credit, so no cost besides the taxes - in a cellular iPad, I just asked nicely. I use this iPad for my mom, in a rural area with spotty power issues - when the power goes out she fires up the iPad's DirecTV app and watches her programming on that, and the DirecTV app's data doesn't count against the allocation. Gotta keep mom happy…

    The only miss is no tethering, and I don't see it in this new plan either. :oops:
  25. mlabonte21 macrumors member


    Jul 1, 2015
    So that makes Four.

    Sprint must be ******** it's pants now.

    All they had was offering Unlimited (and T-Mobile was still taking them out to the woodshed).

    They can't possibly lower their price points any further, right?

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