'up too $800' means if you have an 11 Pro Max 512GB new in box, you will get $800 credits and its a variable sliding scale.
I wouldn't get ones hopes up.
This phone is going to sell like hotcakes, they dont need to take it on the chin like that even in the interest of retaining existing and gaining new customers.
But they are about to take it on the chin for dumping DirecTV, or whatever it's called now.
I'm not surprised, it's been kicked around to so many buyers. I wonder how viable the whole idea of satellite TV really is anymore. I can still see Sirius/XM surviving, for a while, but satellite TV? Nope. I had it some 20 years ago. 'We'll send someone out to 're-aim the dish'.' was heard far too often. Within a couple weeks, it was sketchy again. And anything with any sizable amount of rain would block the signal, PLUS snow too. (Below zero, blizzard, going out to shovel the snow off the dish. Fun times that) And the pole was crisscrossed with rods and set in concrete, so they tried to blame it on the pole, of course. A 'tech' came out, and kicked it, and almost broke her foot. 'Well, I don't know what it is then.' They replaced the mount. Worked for a while more, and then we were able to get U-verse, which sucked, but not the dead rhino butt that DirecTV did.
So, I imagine AT&T is trying to woo as many people as they can to their plans now to try (limply and through incresed volume) to make up some of the money they will lose on the fire-sale of that bloated turd. Just think of all those pointless support calls, waiting for 'techs' to showup, and all those satellites up there. Soon to be wasted money? Although many newer ones are multipurpose birds, doing TV, internet, ELT, and other side jobs.
Who would want to buy DirecTV? Porn?