There is a lot of misinformation being shared in here, contactless is not as safe and secure as some of you think.
REALLY ... what's the percentage of users that only use 1-1-1-1 or 1-2-3-4 as their passcode ... find an iPhone and away you go UNTIL, just like CC you report it missing or you're somewhere near a means of using Find My Phone.
All this coming from someone who has used Apple Pay on the 1st day of roll-out in Canada - I repeat, Apple Pay just ain't that big a deal.
Most people are more likely to notice their phone is missing than their purse, wallet or card, I don't know about you but most people look at their phone dozens of times a day, whereas they would look at their purse, wallet or cards much less often, unless taking it out for a purchase or to put it away once home.
Some people will lose a card and not realise for days or even weeks, cards are very often left behind in shops, dropped from a bag or purse, left in ATMs. It happens. Of course people leave their phones too, I'm not disputing that, but to think it's more likely to find an iPhone with an easy to use password over the chances of finding a debit or credit card is a little silly. If you enter the wrong password a number of times the device locks, as indeed a card will be kept by an ATM, but you don't need the PIN to use a contactless card. PIN numbers on cards are often easy to guess too, a study by a tech company of 3.4 million cards found on a hacked list online found that 11 percent of the PIN codes were 1234.
The fact is for you Apple Pay may not be useful, that's fine, but you can't state it's not a big deal for anyone else. It is for me, I often go out without my wallet, it's bulky, I don't like taking it out, I have a lot of cards I can lose plus my ID, cash, it's just annoying. I always without fail have my iPhone in my right pocket of my trousers, and I can pay for items with it easily. That's a pretty big deal. If I'm not going anywhere where I will need to pay cash or need to make large spends I leave my wallet safely at home, but my phone is wih me. If I hen need to buy something it's annoying not having my wallet, but if I can pay with my phone that's just really convenient. I'm not sure how it can't be seen as useful!
I also like that I'm not giving any of my information to the store - my name, my card number, expiry date. Terminals can take this information with contactless payments, and devices designed purely to steal from a contactless card take this information, it isn't locked away by the card. In fact your contactless card can also tell a machine your last 5 purchases, did you know that? So much for privacy eh!
If you purchase from a store online that has physical stores too and then purchase in store using the same card did you know they can link the purchases? They can connect this spend to your online purchase, they know who you are. It happened to me, I don't use loyalty cards as I don't want my purchases tracked and I don't want a store to know anything other than that I've paid for an item and I'm taking it out of their store. We (myself and my wife) purchased online, some weeks later we made a purchase in store paying with a contactless card. Online not long after it suggested something else I may like to buy connected to my instore purchase. And people think the information isn't seen....
Quite.
Here in England, we've had contactless cards for years. They're extremely convenient. You hold your card over the reader and the transaction is almost instant. Banks are all obligated to cover fraud. And for larger amounts, we have had chip and pin for even longer, which is only slightly slower than contactless. What does Apple Pay bring to the table? Precious little. It is theoretically more secure, but in practice, this will make no difference to the consumer....
As above, I think it brings a lot to the table over using a card in a machine or contactless. I know I will get my money back if it was spent fraudulently, but it's not as clear cut as you make out. Banks can and do investigate, if they suspect you may have been negligent they don't have to pay until they have investigated everything. There have been cases where he transaction was in a store where the card was used by the owner previously, and in see cases they will sometimes not refund unless the account holder can prove it wasn't them. They can accuse the store of billing by error from previous transactions, or the account holder of returning as a customer and forgetting, the onus can be put on the account holder to prove it.
Most importantly though and something that happens a lot more than above, until you report the loss of the card you are only covered once they spend £50. Once reported you are covered for any spends, but until you make that call you are liable for the first £50. 1 card means £50 maximum so not too bad, some people have multiple cards.
Now losing your phone is likely to be noticed sooner. Losing a card can take days to notice. I have 7 debit cards for 4 different banks and I have 11 credit cards, that's 18 cards, at a glance it would take me a little time to realise if one was missing and which one it was. My PIN isn't 1234 but that doesn't mean they couldn't spend online where they don't need a PIN.
The banks can and do take time to repay the money, in most cases it's very quick, usually same day, but there are numerous stories online of people being out of pocket for weeks while banks investigate. If they feel you were negligent they can refuse to pay up. Their definition of negligent may well be different to yours, but they can argue it's your fault and they do 'win' the argument often. It's not a case of they always roll over and give the money back the same day. Google it, read some of the horror stories.
I don't know what your definition of 'no difference to the consumer' is but the above matters to me.
Who the hell hands over their card anymore and your pin isn't on the card NOR printed out nor captured by the terminal.
Cameras can capture your PIN, people can watch you enter it, it happens all the time, card fraud with chip and pin is massive, from ATMs having skimmers and cameras to card terminals in stores and petrol stations and other places being replaced or fitted with a device to capture data. Being naive about these things doesn't make you safer or mean it can't or won't happen to you.
As I said earlier the same applies for card PIN numbers, they are certainly not more secure than an iPhone using Apple Pay.