Not quite the point I was trying to make though. Like I said, I have seen someone who was happy with it being encouraged to do the pitch black, full brightness test. I have seen people assert, seemingly without evidence, that they are all dodgy and anyone who cannot see it is not looking hard enough. This may not relate to this thread specifically but there are certainly some extremes of behaviour and attitude at both ends of the spectrum. I chimed in here mainly because I thought mmo was getting jumped on a bit, as if he was at the other extreme himself, even though I thought he was being relatively moderate.
If my comments here do not apply to most posters, then perhaps there is little point banging on about it too much in this venue but I do feel that both extremes are unproductive and potentially offputting to new purchasers. Before purchasing my first example, I had seen various people insisting (as stated above) that they must all be dodgy. I had also seen the other extreme, suggesting that all are crybabies who dare to complain about this, as if nobody ever views stuff on dark screens (not to mention the really bad ones that can be seen regardless). This had the effect of first of all setting me up to almost expect a naff one, then making me unsure whether to speak out when I was unlucky enough to get one. Still, although they ultimately did not replace it for me due to stock shortages and I took it back to the original retailer for a refund, I do give credit to the Apple store staff who in no way made me feel like I was moaning about nothing.
So perhaps I am preaching to the choir then but what I guess I am really doing is urging a little moderation in people's attitudes to this. I am certainly not suggesting people should accept blatantly shoddy merchandise, though my view on what counts as shoddy might differ from some people's.