Went today to exchange my second iPad, both the original and replacement had backlight bleed. I gave the replacement a one week period and it has not improved.
Anyways, this time they told me I didn't have to open it in the store (which is good, cause it's hard to see backlight bleeding in that bright store). That is what happened with my first replacement, I opened it in store and it looked great. But once I got home and in the normal lighting I could see it clear as day (and even worse with the lights off).
An Apple employee told me that his even has backlight bleeding and that it should get better in a week or two. Yet based on most reports and my experience, backlight bleeding does not get better.
Regardless, he said they want to make me happy, so even if the new replacement I got today has it then they will make sure I get one that doesn't. However he did say to give it a few weeks and see if it goes away.
I asked him if I waited a few months to see if it got better or wait for Apple to come up with a solution, could I still come back then and get a replacement without backlight bleed. He said of course and reiterated, we want you to be happy.
Assuming the problem get's fixed, I think Apple will help everyone who has backlight bleed. But I think what will end up happening (to save product supply), is they will take our iPads and send them out to be fixed and then send them back to us. Which is perfectly fine with me, I'd rather do that then keep taking new ones from the store, plus I would feel confident that would work.
I'm sure they are working on a fix as we speak, and once they do we'll all know how to go about getting it fixed.
I haven't opened my new replacement yet, but honestly at this point I expect it to have backlight bleed and plan to go back in a month or two when this issue is worked out.
This is a big disappointment for such a great product.