Barclays Proposes Apple Could Lessen iPhone 8 Pricing Impact by Including Apple Music/iCloud Bundle

[MacLoveMacHate]

If this were an option, separate from paying full price, it would give the illusion of lowering the price and artificially bumping up their Apple Music user base.

At the end of the day, at least the high end phone isn't their only option, with the lower priced 7s and 7s Plus below. Considering the number of people who buy their phones on status alone, Apple would be missing out by not having an upper tier option.

 

[npmacuser5]

Maybe if people start buying older gen phones. Maybe phone companies like apple might reconsider going back to lower tier price...

Complementry plan, hang onto the current phones one or two years longer and replace with older generations.

 

[pat500000]

Complementry plan, hang onto the current phones one or two years longer and replace with older generations.

Based on what i've read from various threads...it's not a bad idea.
EDIT: I still use ip6 plus.

 

[Defthand]

One thing to remember is that most people buy their phone from their service provider. If anyone is likely to bundle an incentive service or accessory with the phone, it will be them.

 

[udayan81]

They can bundle up whatever they want, but, I swear if that phone looks as ugly as it's being shown, I am not buying it! That looks like nobody paid any attention to design aesthetics at all.

 

[lkrupp]

Oh look, Mommy! Another expert telling Apple what they must do to survive. Hey, the new iPhone may be priced higher than we want it to be so throw in some free stuff to grease the stick they're sticking up your anal port.

 

[ruimpinho]

Even if it cost just $5 more than a normal iPhone, I would still wouldn't get it. I never use apple music and I refuse paying a fee every month for online storage.

 

[Vanilla35]

Lol.
Chill, buddy.
What part of “unconnected in any way to Apple Barclay’s rando analyst makes wild guess at a way he thinks Apple could sell more Edition models at higher price point” did you get confused with “Apple changes mind about selling Edition for dirt cheap, announces that additional expense is due to foisted bundled services”??

My frustrations have been priced into this rumor

 

[MadeMyDay]

I Propose Apple Could Lessen Apple Music/iCloud Pricing Impact by Including iPhone 8 Bundle

 

[littyboy]

At this late in the game, can we get back to leaked information and not wild theories? Ty.

 

[consultio]

What if you already have a family subscription to Apple Music and an active 200GB storage plan?

If Apple were really doing this, you'd probably get both accounts extended for a year.

 

[Michaelgtrusa]

They said they needed to use cheap labor to keep cost down and we all know what a lie that was. I don't see this happing unless consumers wake up to the conspiracy and close their wallets.

 

[PlainviewX]

For the majority of users 64GB is more than enough. With iCloud and other cloud applications, local file storage isn't an issue for most.

There's a reason the base storage model hasn't been a real problem for the vast majority of iPhone users (despite a small number complaining about it online). Looking at Apple's usage data, storage isn't a problem for most and 64GB will be more than enough for those getting the next iPhone too.

Anybody that owns music, and doesn't stream, 64gig isn't nearly enough. As far as not being a problem for a vast majority of users, from experience, anybody that has gimped storage is always making concessions to make the storage usable. I still know people using 16gig who are struggling with their phone because they have no storage left to do anything. 16gig is extreme, but with the advent of 4k video, I'm gonna assume we're getting 4k60 ability with the new phones, storage will be even more constricted.

 

[The Game 161]

I have an Apple Music subscription but for some reason i have stopped being charged for it each month..good though

 

[citysnaps]

That accounts for only about half the increase going from a 7Plus at 128gb.

All companies add margin to their COGS (cost of goods sold).

 

[shplock]

I'd much rather not be forced to pay for Apple Music and a 200GB iCloud subscription. Looks like a classic example of trying to trap users into the Apple ecosystem to me. Why not give users the option to take out these services like everyone else? Come to think of it, there won't be many users wanting the 256GB or 512GB version if they're getting 200GB of iCloud storage and Apple Music included. 64GB users will be stung once their 12 month 'free' iCloud ends, whilst 256GB/512gb users will be stung by shelling out more for their iPhones in the first place. Seems like Apple wins all round.

Look, nobody is being forced to do anything. If you do not want to buy an iPhone because it 'might' come bundled with Apple Music and iCloud storage then don't buy it and stop moaning.
Whereas if someone did buy an iPhone that came bundled with those services and at the end they are not forced to do anything. They can simply cancel. They can go with other services, I mean they could go to Spotify for example and create their playlists on that service. They could go to dropbox etc and take their files etc with them.
I for one do not want to buy an iPhone 8 and then have to fork out extra for other stuff. Why for once can't Apple give something for free instead of 'ripping' people off with stupid high prices.
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just make the new oled iPhone €/$ 50 cheaper instead please, I dont need Apple Music

thank you, Tim!

Then don't buy it if you don't need it!

 

[citysnaps]

Maybe if people start buying older gen phones. Maybe phone companies like apple might reconsider going back to lower tier price...

Nope. Not necessary and will never happen. Apple has plenty of customers who are willing to pay more money for a better and more feature rich phone.

For those who can't afford a more expensive phone, not to worry... There are loads of options available from many different phone manufacturers.

 

[eroslws]

This would swing me to 100% buying the new iPhone. I already use both services so it's just cash for me at that point. I can see why others may be disappointed I guess, but it's a brilliant way to boost Apple Music numbers and get people looped into the iCloud storage system.

 

[OldSchoolMacGuy]

Anybody that owns music, and doesn't stream, 64gig isn't nearly enough. As far as not being a problem for a vast majority of users, from experience, anybody that has gimped storage is always making concessions to make the storage usable. I still know people using 16gig who are struggling with their phone because they have no storage left to do anything. 16gig is extreme, but with the advent of 4k video, I'm gonna assume we're getting 4k60 ability with the new phones, storage will be even more constricted.

I'm saying this after viewing storage status data Apple tracks, storage is not an issue for the vast majority of iPhone owners.

Your anecdotal evidence is meaningless, as I can definitively say that the majority of users aren't in danger of filling their iPhones.

Additionally, you claim 4k at 60fps will be an issue but iOS 11 will use HEVC and HEIF which will result in a 50% storage savings without loss of quality.

 

[AidenL]

I'd happily go for this, I subscribe to both Apple Music and iCloud already.
[doublepost=1504889670][/doublepost]

This would swing me to 100% buying the new iPhone. I already use both services so it's just cash for me at that point. I can see why others may be disappointed I guess, but it's a brilliant way to boost Apple Music numbers and get people looped into the iCloud storage system.

I agree, it makes sense to use that strategy. And there's margin capture inherent there.

 

[Tycho24]

My frustrations have been priced into this rumor

Lol, I feel you!!
NOT looking fwd to paying this much.
I read the article about OLED costing them $150 more per phone though, so at least I understand the “why”...
Can’t wait for OLED to hit economy of scale, prolly late 2018.
Then we can prep for paying a premium for a microLED iPhone! Lol.

 

[PlainviewX]

I'm saying this after viewing storage status data Apple tracks, storage is not an issue for the vast majority of iPhone owners.

Your anecdotal evidence is meaningless, as I can definitively say that the majority of users aren't in danger of filling their iPhones.

Additionally, you claim 4k at 60fps will be an issue but iOS 11 will use HEVC and HEIF which will result in a 50% storage savings without loss of quality.

I'm going to say not may average users are shooting in 4k on their iPhone currently. I expect the number of users that will shoot 4k will increase with the new phones. 50% storage savings is over 4k30p if I remember correctly, thus, 4k60p makes it roughly the same size file compared to 4k30p.

Where is the data to back up your "definitively say that the majority of users aren't in danger of filling their iPhones." Please link to sources so I can see the data and see it for myself.

 

[Michael Goff]

All companies add margin to their COGS (cost of goods sold).

So they're adding a 60$ margin because of a single part?

 

[Gix1k]

That is one ugly phone it white!

 

[StevieD100]

The anti-competition lawsuits and the anit-trust people would be on this in a flash (pun intended)
Barclays could sort out their frankly terrible banking app rather than induldging in this sort of fantasy.