Beats 1 is 'the Biggest Radio Station in the World', Says Apple Music

Discussion in ' News Discussion' started by MacRumors, Mar 27, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple Music executives Jimmy Iovine, Zane Lowe, Robert Kondrk, and Larry Jackson spoke to The Verge over the weekend about their work with the musician Drake and the success of Beats 1 radio station, which launched in tandem with the Apple Music app in 2015.

    Republic Records told The Verge that Drake's new album More Life was streamed 300 million times worldwide in its first week on Apple Music. It has already eclipsed his previous album, Views, which was an Apple Music exclusive and streamed around 250 million times in its first week. More Life also streamed 89.9 million times during its first 24 hours, breaking single-day album streaming records for all music services.


    The numbers for Drake's More Life are impressive in another way - the album is also available on Spotify, which has 100 million subscribers compared to Apple Music's 20 million. The Apple Music team puts the success of the release down to Drake's close collaboration with Beats 1 and his OVO Sound Radio show. The show has debuted several Drake records, including More Life on the most recent episode, which set the record for the most listened-to show.
    Jackson called Beats 1 "the biggest radio station in the world" and boasted that there wasn't another station in existence that has as many concurrent listeners, (although Apple declined to offer specific listener numbers).
    Zane Lowe, head of Beats 1, said that what Drake had taught him in terms of the parameters of broadcasting was remarkable. "He knows what he's doing, and he knows his audience," said Lowe. "And he knows it's going to work when it's ready. The best thing that anyone -- including myself -- can do is get out of the way."

    Kondrk described the relationship between Apple Music and Beats 1 like an amusement park -- once users are inside the Apple Music app to listen to Beats 1, he said it was "only natural you'll stay in it to stream the songs afterwards".
    Speaking more generally, Iovine reiterated his belief that Apple Music can't become just a "utility" and that the company had to stay nimble, while working with artists like Drake was key to avoiding that distinction. "Two years ago, people would've thought we were crazy with what we were doing with Drake. And we are starting things with other people that in two years will look as interesting as this."

    You can read the full article over on The Verge.

    Article Link: Beats 1 is 'the Biggest Radio Station in the World', Says Apple Music
  2. MacsRgr8 macrumors 604


    Sep 8, 2002
    The Netherlands
    Now, may we have some new Macs? Please..?
  3. Alenore macrumors 6502

    Apr 7, 2013
    "It's the biggest ! But we won't give you any information to verify our claim"
  4. Jsameds macrumors 68040

    Apr 22, 2008
    Sigh. Couldn't even go one comment before someone started flogging this dead horse.
  5. MacsRgr8 macrumors 604


    Sep 8, 2002
    The Netherlands
    I shall change my name into AppleMusicRgr8
  6. BrettArchibald macrumors member


    Jul 31, 2007
    I'm obviously too old for this stuff, because the first thing I asked is "who the heck is Drake?"... o_O
  7. kissmo macrumors 6502a

    Jun 29, 2011
    Budapest, Hungary
    We're on the same boat...
  8. Jsameds macrumors 68040

    Apr 22, 2008
    Nice photographic skills ;)

  9. globalist macrumors 6502a

    Aug 19, 2009
    Biggest radio station that you cannot dial into on your radio. Sounds legit.
  10. Yellowbean12 macrumors regular


    Feb 4, 2008
    Beats 1 is a nice idea but I wish Apple would increase the variety on it, or even launch more stations with different musical focuses.

    Seems every time I turn on Beats 1 it's some barely-understandable rap "musician" drawling on about rubbish which I just can't listen to.
  11. Aston441 macrumors 65816

    Sep 16, 2014
    Correct. By design.
  12. Zandery macrumors member

    Jul 25, 2016
    It may be the biggest, even though it's not backed up, but it isn't the best, where's the variety? Nowhere, that's where.
  13. sgreen1403 macrumors newbie

    Jan 10, 2010
    I'm not Apple's target audience for Beats 1, but I appreciate what they're bringing to the music industry through it. Read the comments from Lowe and Iovine and you see that these guys, who all consider to be experts in the field, are approaching this as learners. That attitude will keep them nimble and bode well for Apple Music as a whole moving forward.
  14. meaning-matters macrumors 6502


    Dec 13, 2013
  15. radiology macrumors 6502


    Feb 11, 2014
    Westlake, OH
    --- Post Merged, Mar 27, 2017 ---
    "the biggest", perhaps. "The worst", that's for sure.
  16. TheTruth101 Suspended

    Mar 15, 2017
    Bro, we are on the same boat and I do electronic music, besides I didn't know Apple had a Radio Station.
  17. djcerla macrumors 68000


    Apr 23, 2015
    Beats 1 the worst radio of the world.

    So far had the MacRumors commenters nonsense come.
  18. GaryMumford macrumors 6502


    Jul 25, 2008
    Yes, It inspired me to turn it off
  19. DanielDD macrumors 6502

    Apr 5, 2013
    Three steps for Apple music to be perfect:

    - Make the algorithms for music discoverability not favor popular musicians. Allow people who like mainstream music to listen to it, but do not force it on the throats of the people who don't.
    - Increase diversity in Beats radio stations.
    - Allow users to share their playlists. Human curation at its best.

    Regarding genres:

    - For god's sake. Jazz is a genre. I don't get why Jazz is not available in the Genres tab. That's downright insulting.
    - Finally, do not dump every music in Alternative. You seem to use it as an umbrella term for almost every music that does not quite fit in its "genre core".

    Attached Files:

  20. Steve121178 macrumors 601


    Apr 13, 2010
    Bedfordshire, UK
    Apple thinks we are all 16-21 year olds who wear hoodies and spend all day in Starbucks and on Snapchat. That's why we don't need new Macs, apparently.
  21. MH01 Suspended


    Feb 11, 2008
    Given it's not broadcast over Radio, nice spin apple. Given its preinstalled on every idevice, it's not hard for them to become the "biggest"

    It's when I told my mates, I could take over coaching the All Blacks next week, they will win, does that make me a great coach ....Nope.
  22. Jokyo macrumors newbie

    Jun 23, 2014
    And the king said, "Do you like my new clothes?" Even though the king was naked, everyone said, "Yes you look fantastic!"

    That is right where Apple is these days. Disappearing up it's own anus with fads and fancies. Too many 'Yes Men' on the team.

    There is not one present product I wish to own. Apple was better 3 years ago. I find myself comparing the new with the old, and feel the old better products.

    There are lots of radio stations, really, come on Apple!
  23. itsmilo macrumors 68020


    Sep 15, 2016
    Just like the regular radio it is always playing the same song when i randomly dare to turn it on, so at least they got that part down
  24. Amaze macrumors newbie

    Mar 16, 2013
    Jazz is a genre, at least on iOS (the future).

    Attached Files:

  25. TechDiva macrumors 6502


    Sep 18, 2014
    SouthEastern United States
    I havee iTunes on Windows and it has a jazz genre in the app. Maybe your app needs to be updated?

    Also, as mentioned above, the jazz genre also appears in the app on my iPhone.

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