Beats 1 is 'the Biggest Radio Station in the World', Says Apple Music

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Apple Music executives Jimmy Iovine, Zane Lowe, Robert Kondrk, and Larry Jackson spoke to The Verge over the weekend about their work with the musician Drake and the success of Beats 1 radio station, which launched in tandem with the Apple Music app in 2015.

Republic Records told The Verge that Drake's new album More Life was streamed 300 million times worldwide in its first week on Apple Music. It has already eclipsed his previous album, Views, which was an Apple Music exclusive and streamed around 250 million times in its first week. More Life also streamed 89.9 million times during its first 24 hours, breaking single-day album streaming records for all music services.


The numbers for Drake's More Life are impressive in another way - the album is also available on Spotify, which has 100 million subscribers compared to Apple Music's 20 million. The Apple Music team puts the success of the release down to Drake's close collaboration with Beats 1 and his OVO Sound Radio show. The show has debuted several Drake records, including More Life on the most recent episode, which set the record for the most listened-to show.
"What we saw on Drake's radio show were TV numbers," Iovine told The Verge. "We learned so much from just building what Drake needed. He had the idea, we kind of just built and supported around him, and we've learned a lot from that, and the entire industry has learned a lot from that."
Jackson called Beats 1 "the biggest radio station in the world" and boasted that there wasn't another station in existence that has as many concurrent listeners, (although Apple declined to offer specific listener numbers).
"If you rewind back to July of 2015, and those records that rolled out like 'Back to Back,' -- 'Hotline Bling' debuted on OVO Sound Radio first, 'Charged Up' debuted there first -- all these records debuted in a space that was really still new and nascent, and [Drake] made it his own. You can glance over it, but we created this idea that was really great for him, and he took advantage of it," Jackson said. "Drake and Oliver and [Drake's other co-manager] Future [The Prince] were the first to do this with us."
Zane Lowe, head of Beats 1, said that what Drake had taught him in terms of the parameters of broadcasting was remarkable. "He knows what he's doing, and he knows his audience," said Lowe. "And he knows it's going to work when it's ready. The best thing that anyone -- including myself -- can do is get out of the way."

Kondrk described the relationship between Apple Music and Beats 1 like an amusement park -- once users are inside the Apple Music app to listen to Beats 1, he said it was "only natural you'll stay in it to stream the songs afterwards".
"The music is debuting through OVO Sound Radio first, no one really ever leaves the amusement park, and that's why the numbers make sense," Kondrk says. "It's a new paradigm that we've really created here for someone like him to come in and be a genius and take full advantage of everything we have to offer."
Speaking more generally, Iovine reiterated his belief that Apple Music can't become just a "utility" and that the company had to stay nimble, while working with artists like Drake was key to avoiding that distinction. "Two years ago, people would've thought we were crazy with what we were doing with Drake. And we are starting things with other people that in two years will look as interesting as this."

You can read the full article over on The Verge.

Article Link: Beats 1 is 'the Biggest Radio Station in the World', Says Apple Music
 

Yellowbean12

macrumors regular
Feb 4, 2008
109
259
Beats 1 is a nice idea but I wish Apple would increase the variety on it, or even launch more stations with different musical focuses.

Seems every time I turn on Beats 1 it's some barely-understandable rap "musician" drawling on about rubbish which I just can't listen to.
 

sgreen1403

macrumors newbie
Jan 10, 2010
6
4
I'm not Apple's target audience for Beats 1, but I appreciate what they're bringing to the music industry through it. Read the comments from Lowe and Iovine and you see that these guys, who all consider to be experts in the field, are approaching this as learners. That attitude will keep them nimble and bode well for Apple Music as a whole moving forward.
 

radiology

Suspended
Feb 11, 2014
377
1,357
Westlake, OH



Apple Music executives Jimmy Iovine, Zane Lowe, Robert Kondrk, and Larry Jackson spoke to The Verge over the weekend about their work with the musician Drake and the success of Beats 1 radio station, which launched in tandem with the Apple Music app in 2015.

Republic Records told The Verge that Drake's new album More Life was streamed 300 million times worldwide in its first week on Apple Music. It has already eclipsed his previous album, Views, which was an Apple Music exclusive and streamed around 250 million times in its first week. More Life also streamed 89.9 million times during its first 24 hours, breaking single-day album streaming records for all music services.


The numbers for Drake's More Life are impressive in another way - the album is also available on Spotify, which has 100 million subscribers compared to Apple Music's 20 million. The Apple Music team puts the success of the release down to Drake's close collaboration with Beats 1 and his OVO Sound Radio show. The show has debuted several Drake records, including More Life on the most recent episode, which set the record for the most listened-to show.
Jackson called Beats 1 "the biggest radio station in the world" and boasted that there wasn't another station in existence that has as many concurrent listeners, (although Apple declined to offer specific listener numbers).
Zane Lowe, head of Beats 1, said that what Drake had taught him in terms of the parameters of broadcasting was remarkable. "He knows what he's doing, and he knows his audience," said Lowe. "And he knows it's going to work when it's ready. The best thing that anyone -- including myself -- can do is get out of the way."

Kondrk described the relationship between Apple Music and Beats 1 like an amusement park -- once users are inside the Apple Music app to listen to Beats 1, he said it was "only natural you'll stay in it to stream the songs afterwards".
Speaking more generally, Iovine reiterated his belief that Apple Music can't become just a "utility" and that the company had to stay nimble, while working with artists like Drake was key to avoiding that distinction. "Two years ago, people would've
[doublepost=1490614683][/doublepost]"the biggest", perhaps. "The worst", that's for sure.
 

DanielDD

macrumors 6502
Apr 5, 2013
461
2,023
Portugal
Three steps for Apple music to be perfect:

- Make the algorithms for music discoverability not favor popular musicians. Allow people who like mainstream music to listen to it, but do not force it on the throats of the people who don't.
- Increase diversity in Beats radio stations.
- Allow users to share their playlists. Human curation at its best.

Regarding genres:

- For god's sake. Jazz is a genre. I don't get why Jazz is not available in the Genres tab. That's downright insulting.
- Finally, do not dump every music in Alternative. You seem to use it as an umbrella term for almost every music that does not quite fit in its "genre core".
 

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MH01

Suspended
Feb 11, 2008
12,107
9,216
Given it's not broadcast over Radio, nice spin apple. Given its preinstalled on every idevice, it's not hard for them to become the "biggest"

It's when I told my mates, I could take over coaching the All Blacks next week, they will win, does that make me a great coach ....Nope.
 

Jokyo

macrumors newbie
Jun 23, 2014
17
12
And the king said, "Do you like my new clothes?" Even though the king was naked, everyone said, "Yes you look fantastic!"

That is right where Apple is these days. Disappearing up it's own anus with fads and fancies. Too many 'Yes Men' on the team.

There is not one present product I wish to own. Apple was better 3 years ago. I find myself comparing the new with the old, and feel the old better products.

There are lots of radio stations, really, come on Apple!
 

Amaze

macrumors newbie
Mar 16, 2013
11
24
Three steps for Apple music to be perfect:

- Make the algorithms for music discoverability not favor popular musicians. Allow people who like mainstream music to listen to it, but do not force it on the throats of the people who don't.
- Increase diversity in Beats radio stations.
- Allow users to share their playlists. Human curation at its best.

Regarding genres:

- For god's sake. Jazz is a genre. I don't get why Jazz is not available in the Genres tab. That's downright insulting.
- Finally, do not dump every music in Alternative. You seem to use it as an umbrella term for almost every music that does not quite fit in its "genre core".
Jazz is a genre, at least on iOS (the future).
 

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TechDiva

macrumors 6502
Sep 18, 2014
365
146
SouthEastern United States
Regarding genres:

- For god's sake. Jazz is a genre. I don't get why Jazz is not available in the Genres tab. That's downright insulting.
I havee iTunes on Windows and it has a jazz genre in the app. Maybe your app needs to be updated?

Also, as mentioned above, the jazz genre also appears in the app on my iPhone.