Well I guess he is not going down with the beats disaster.
"The beats disaster?"According to reviewers and pundits, Beats 1 is the best and most successful part of Apple Music (and it's free, so accessible to anyone with iTunes). Not totally my cuppa, but I have been listening to both it and (for the first time) to BBC 1 some.
And from what I hear the Beats hardware is selling OK (and the decent top of the line is given pride of place in Apple Stores). So the headphones should pay for the whole purchase within a few years tops.
Ergo, what "disaster" are you referring to?
I do think the ultimate success of Apple Music as a subscription venture on the scale Apple would like to achieve is in doubt.
Between the various features of my free
Unradio Rhapsody sub courtesy of T-Mobile (e.g., unlimited skips, a changeable list of 25 favorite songs to play any time), my own collection uploaded to
Google Play for free (which just added a slew of "radio stations" itself and just extensively surveyed me on my artist tastes), my free
I♥Radio sub, plus
inTune for extrensive terrestrial radio (plus Rhapsody and I♥Radio also each have some broadcast stations), free
NBA All League Audio pass, I can't begin to exhaust all my quality and interesting and discovery-offering audio content. And then there's
Apple's own tunable radio stations, also still free and as good as the other services - which are all different in terms of what they expose for discovery.
NTM I enjoy going on
YouTube musical expeditions. And have a
Pandora sub from the early days of all this streaming I haven't visited in ages.
So $10/month just for more control? I don't think so.... ....for me and likely billions. I never told these folks to make this all free, but they did. And I'll take it.
Still I imagine Apple's likely to overtake Spotify and become the leader in the space over time.