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Beats Co-Founders Dr. Dre and Jimmy Iovine Expected to Take on Senior Roles at Apple Following Acquisition
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Right, but the people posting on here are attempting to target a certain race with their stereotypes. I think we all can clearly see that.
For those new to American culture:
1. the largest portion of hip hop's audience isn't Black.
2. Rap is part of hip hop and it does often use musical instruments.
3. Dr Dre is a producer who is responsible for launching Eminem, among many others.
4. If you can listen to "Lose Yourself" by Eminem and not respect the talent behind it, you are not worth wasting pixels on.
1. the largest portion of hip hop's audience isn't Black.
2. Rap is part of hip hop and it does often use musical instruments.
3. Dr Dre is a producer who is responsible for launching Eminem, among many others.
4. If you can listen to "Lose Yourself" by Eminem and not respect the talent behind it, you are not worth wasting pixels on.
what do you mean by "your"? Are you implying the money somehow belongs to the public or shareholders?
Seriously? Beats owns 71% of the market in $100+ headphones. If you think that's all "the hip hop crowd" youre grossly misinformed.
I confirmed nothing other than a group of musicians who are universally regarded as the best ever at what they did. I can't say that for any rap artist. What you confirmed is to label individuals as narrow minded in not accepting what is a poor form of entertainment and what I wouldn't even considered music.
That's their only move, though. What are they going to do that Apple couldn't? Apple already gives out helluva product. If you watched TV or movies, you would think Apple had 114% market share in PCs, phones, and tablets. They could have just "bought" Jimmy Iovine and Dr. Dre and brought them into their industry discussions if they were so valuable. No reason to buy the whole company.
That's actually "one-trick pony". It's a good trick, but what else do they have in the bag? Superior business acumen would be doing it again without spamming out freebies.
WOW!
This thread.
As a black man reading this thread I was like:
But as a human being from this earth, I read this thread like:
I really do not understand this hate for this move. It is obviously not just for Beats' headphone range, it is going to be everything else that comes with it. We are not on the exec board, we do not know anything about this POSSIBLE deal. So let's chill with all the FUD
It makes me chuckle, that we are on an Apple forum, complaining that Beats' are an overpriced, hyped up, advertisement only company. Sounds EXACTLY like what Android users say about us, and end up looking stupid.
But who am I to judge. Steve Jobs would be rolling around in his grave, wouldn't he?: https://www.youtube.com/watch?v=11D7p8X6UgY
Think different
Noticing the same vibe in a lot of comment sections too. It's weird. Dre and Iovine have built a billion dollar brand in a few years and got a well thought out streaming music platform off the ground which is gorgeously designed in the same timeframe. Enough so that very smart people at Apple (most smarter than you all) are willing to part with $3.2B for.
You have the geeky audiophiles on here complaining about sound quality from Beats headphones...and that's fine...but this deal isn't about headphones. And btw, those headphones are marketed to people who like BASS. Sorry we don't all listen to Tom Petty and the Beatles. Bass is coveted by many of us. Count me in as a guy excited for what Apple and Beats will do together. Forget the rest who obviously have a problem with what the Beats brand represents --- a level of cool that has long passed many of you by.
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Hey I'm not the one talking about how this is good because hip hop music is where it's at today. Personally I think the obsession with music is so last decade. Sure Apple is late to the streaming music party and they need an answer to services like Spotify but do they really need to spend $3B and hire Dr Dre and Jimmy Iovine to do it? Seems to me Google was able to build a pretty decent Spotify competitor without having to do all that. My guess is now that Apple has town after Beats either Google, Facebook or Amazon will acquire Spotify. But hey, Apple will still have the revenue stream from the overpriced Beats headphones (at least until hipsters no longer think Beats are cool) so that's something.
I'm fairly certain that at this stage - with no deal even completed, announced or fully confirmed - it's far too early to pass judgement.
The individuals who criticise this (potential) move due to the quality of the products or the founder's persona are, quite clearly, underestimating the long term knowledge and technologies that can be implemented into Apple's services.
What's more, users are wrongly associating the kinds of music that Dr Dre has released as an artist with that which he has produced for other artists. Dre can be credited as a producer across many spheres of music.
To then even presume that Apple would be dim enough to purchase Beats just because they sell a popular range of headphones is beyond ridiculous. What would they gain from this? They're certainly not desperate for profits, that's for sure.
Cook no doubt wants Dre and Iovine because they have the potential to be key players in making deals with record studios. Not only this, but Apple will want to take the concepts and technologies used by Beats in their streaming service, and implement it into their own product. This is exactly the reason why Apple won't purchase Pandora or Spotify; they are already completed products.
And shame on MacRumors for the thread repetition.
The individuals who criticise this (potential) move due to the quality of the products or the founder's persona are, quite clearly, underestimating the long term knowledge and technologies that can be implemented into Apple's services.
What's more, users are wrongly associating the kinds of music that Dr Dre has released as an artist with that which he has produced for other artists. Dre can be credited as a producer across many spheres of music.
To then even presume that Apple would be dim enough to purchase Beats just because they sell a popular range of headphones is beyond ridiculous. What would they gain from this? They're certainly not desperate for profits, that's for sure.
Cook no doubt wants Dre and Iovine because they have the potential to be key players in making deals with record studios. Not only this, but Apple will want to take the concepts and technologies used by Beats in their streaming service, and implement it into their own product. This is exactly the reason why Apple won't purchase Pandora or Spotify; they are already completed products.
And shame on MacRumors for the thread repetition.
Steve Jobs is turning in his grave right about now...
https://www.youtube.com/watch?v=DaxZ8XsN0xo#t=46
I doubt it. I know people here want to believe that Steve Jobs wouldn't like this. But Jobs respected Dre, and other hip hop artists, and would gladly have welcomed any opportunity to make money with them.
Why does Apple need to get in the headphone business? And if this isn't about headphones why buy the company? The majority of revenue/profit they make right now is on headphones. As far as we know they don't have any amazing technology or patents that would be worth $3B. So basically Apple's paying $3B for a logo, Jimmy Iovine and Dr Dre.
WOW!
This thread.
As a black man reading this thread I was like:
But as a human being from this earth, I read this thread like:
I really do not understand this hate for this move. It is obviously not just for Beats' headphone range, it is going to be everything else that comes with it. We are not on the exec board, we do not know anything about this POSSIBLE deal. So let's chill with all the FUD
It makes me chuckle, that we are on an Apple forum, complaining that Beats' are an overpriced, hyped up, advertisement only company. Sounds EXACTLY like what Android users say about us, and end up looking stupid.
But who am I to judge. Steve Jobs would be rolling around in his grave, wouldn't he?: https://www.youtube.com/watch?v=11D7p8X6UgY
Think different
As a black man reading this thread, I am not surprised by their comments. I was expecting it. Just attempt to refrain from stooping to same the level ignorance of some of these commenters if you can.
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How are my comments answering racism with racism? Have you read the offensive comments in this thread? How else can I interpret them? The way they read to me is that those posters don't believe a black man like Dr. Dre belongs at Apple. And good luck to them if that's their opinion, but if they're going to make those types of posts on a forum such as this, then they should expect a reaction.
There's many who are opposed to this rumoured deal - and that's cool. The figures flying around are a little baffling to me also.
But the comments and references to fried chicken shops, drugs dealers, ghettos, etc. etc. are way out of line. IMHO
RTP.
Those comments are reminding me about the movie Blazing Saddles, where a black man becomes sheriff in a (obviously racist) small town of the old wild west. By some coincidence this movie just turned 40 a couple days ago.
To make extra billions every year. Edit: They don't need to, you're right. Maybe they just want to to make more money. Is that such an unrealistic thing?
I don't pretend to know what goes on in Apple's boardrooms. I just think it's a fair assumption that Tim Cook didn't wake up on Monday and said "Beats!" I think it's obvious they have something planned with this acquisition. Can you provide why you think they would have just haphazardly dropped 3BN without thinking it through?
There's various other reasons why it could be a good buy. The brand is already established, Dre and Iovine are huge huge members of the music industry and will have a lot of pull, and Apple wants to make money. But again, we don't know the exact details of the acquisition, heck it hasn't even been confirmed by Apple has it? We'll see what happens, but it seems beyond unrealistic to me to think that Apple made this purchase and are now twiddling their thumbs wondering what to do next.
Monster engineered and designed the headphones Beats by Dre. I'll give Dre and Iovine credit for marketing the crap out of it into a billion dollar company.
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If Apple wanted to be in the headphone market I think they easily could design something without having to spend $3B to do it. And this would be the first time in history Apple bought another company for the brand. I didn't know Apple's brand was that tarnished.