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Beats Co-Founders Dr. Dre and Jimmy Iovine Expected to Take on Senior Roles at Apple Following Acquisition

How did this forum turn into a battle between rap and classical music? I will say that those of you old people are showing your age. I can definitely tell who's over 50 in here.

Anyways, why is the acquisition of an enormously endorsed musical audio giant a bad move for Apple, for those opposed? You do know how many artists Dr. Dre is basically an icon for, right? Not to mention how successful and innovative he is as an entrepreneur, not just as an artist, right?

This company is already worth 3.2 billion and it's been around for how long? 10-15 years tops? Ummmm.... I do not follow your logic if you are saying this is not a good idea.

Dr. Dre is going to work for Apple?! That's exciting! This guy is an inventor, and millions look to him for guidance. This, my friends, is a genius move by Mr. Cook.
 
It may be a bad idea, but who knows

Buying Beats may be a good thing. Remember Emagic? Maybe they will upgrade those crappy earbuds that come with your phone. But they first have to upgrade Beats product line. Dr. Dre and Jimmy Iovine in senior roles? That is not good. This may be the end.
 
iolinux333 said:
It would make me happy if Apple bought the dude that wrote the app "Equalizer" for the Android platform and gives Android a graphic EQ that works for ALL audio output. THAT is what would make the iPhone sound superb through most any so-so audio system, not a crappy pair of headphones.
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Not trying to insult you honestly but graphic EQ's are for people that do not have a good ear for music. If you're not playing the music on a flat response the music is not reproduced to sound the way the artist and studio intended. Using a good quality audio system or good quality headphones (such as the Bowers & Wilkins, my personal favorite) should not require any equalization.
 
DonJudgeMe said:
How did this forum turn into a battle between rap and classical music? I will say that those of you old people are showing your age. I can definitely tell who's over 50 in here.

Anyways, why is the acquisition of an enormously endorsed musical audio giant a bad move for Apple, for those opposed? You do know how many artists Dr. Dre is basically an icon for, right? Not to mention how successful and innovative he is as an entrepreneur, not just as an artist, right?

This company is already worth 3.2 billion and it's been around for how long? 10-15 years tops? Ummmm.... I do not follow your logic if you are saying this is not a good idea.

Dr. Dre is going to work for Apple?! That's exciting! This guy is an inventor, and millions look to him for guidance. This, my friends, is a genius move by Mr. Cook.
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I know. The only reasons people can provide for why this is a bad move is because they personally think Beats headphones suck. That's a horrible reason to provide.
 
Owners of Monster are REALLY kicking themselves for not using a lawyer as a prophylactic when getting in bed with Iovine.
Not only did they lose Beats, now they missed out on getting bought by Apple.
 
unobtainium said:
I think you've got it all turned around here. The headphones are completely irrelevant. But do you know how long it takes to secure licensing agreements for a new on-demand streaming service? And then to hire all the curation talent and develop algorithms for matching users with content they'll enjoy? That's the part Beats has already taken care of, and it will probably save Apple the better part of a year in getting its own Spotifiy competitor on the market.

I'll guarantee that's way more important to Apple than Beats headphones, which are probably irrelevant.
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Actually I explained in my previous posts that I think Apple is after Beats music and not the headphones so much.

I was simply explaining that Beats does not have any kind of special technology but they do have great marketing.

Also it is a bit concerning if all these rumors are true. Apple should not need to buy a Spotify competitor. They should have one out already and or have one close to being ready to launch. Beats bought MOG for 15M and got it done and they are a much smaller company with less resources.
 
lazard said:
Monster engineered and designed the headphones Beats by Dre. I'll give Dre and Iovine credit for marketing the crap out of it into a billion dollar company.
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Somehow I get the feeling this is more about becoming insanely wealthy than giving a crap about Apple. Must have been some snow job Tim and the Board got. Iovine and Dre are laughing all the way to the bank.
 
Rogifan said:
If Apple wanted to be in the headphone market I think they easily could design something without having to spend $3B to do it. And this would be the first time in history Apple bought another company for the brand. I didn't know Apple's brand was that tarnished.
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It sounds like you're privy to exactly what Apple has planned with this acquisition? Or the logistics behind it? If you are, please tell us instead of beating about the bush.

If you're not then youre just assuming stuff. And yes Apple could design something without spending 3BN. They could also acquire an already established something that makes billions. They did the latter.
 
Trapezoid said:
I know. The only reasons people can provide for why this is a bad move is because they personally think Beats headphones suck. That's a horrible reason to provide.
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Beats do suck. But guess what? They sell. And with Apple backing them, it's a guaranteed improvement on quality. Not to mention, if I get a free pair with my iPhone, you can best believe I will use them.
 
3N16MA said:
Also it is a bit concerning if all these rumors are true. Apple should not need to buy a Spotify competitor. They should have one out already and or have one close to being ready to launch. Beats bought MOG for 15M and got it done and they are a much smaller company with less resources.
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Exactly. I guess the good thing if this is true is Eddy Cue gets some of his workload taken away and he can focus on iCloud, Maps, Siri, AppStore and Apple TV.
 
Maybe Beats will be Apples way of selling music to non Apple products? Wasn't Apple supposedly looking into a way to get iTunes on other platforms? Boom... here it is...
 
DonJudgeMe said:
Beats do suck. But guess what? They sell. And with Apple backing them, it's a guaranteed improvement on quality. Not to mention, if I get a free pair with my iPhone, you can best believe I will use them.
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Yep. On scale of 1-10, the relevancy of Beats sucking or not is about a -50. Apple will make milliions, if not billions off this deal.
 
lazard said:
Monster engineered and designed the headphones Beats by Dre. I'll give Dre and Iovine credit for marketing the crap out of it into a billion dollar company.
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Beats is the Bose of the headphone market. But where's BOSE now? They aren't doing as well as they once did. They still pump out relatively cheap audio equipment for the masses that don't really know much about audio equipment that don't want to spend that much time picking out equipment, etc. it's the sheep mentality.
 
miniroll32 said:
I'm fairly certain that at this stage - with no deal even completed, announced or fully confirmed - it's far too early to pass judgement.

The individuals who criticise this (potential) move due to the quality of the products or the founder's persona are, quite clearly, underestimating the long term knowledge and technologies that can be implemented into Apple's services.

What's more, users are wrongly associating the kinds of music that Dr Dre has released as an artist with that which he has produced for other artists. Dre can be credited as a producer across many spheres of music.

To then even presume that Apple would be dim enough to purchase Beats just because they sell a popular range of headphones is beyond ridiculous. What would they gain from this? They're certainly not desperate for profits, that's for sure.

Cook no doubt wants Dre and Iovine because they have the potential to be key players in making deals with record studios. Not only this, but Apple will want to take the concepts and technologies used by Beats in their streaming service, and implement it into their own product. This is exactly the reason why Apple won't purchase Pandora or Spotify; they are already completed products.

And shame on MacRumors for the thread repetition.
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Finally some logic and not sensationalistic reactions based on personal music listening tastes and preferences for pop culture personas. Slow clap.
 
flatfoot99 said:
Maybe Beats will be Apples way of selling music to non Apple products? Wasn't Apple supposedly looking into a way to get iTunes on other platforms? Boom... here it is...
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Huh? iTunes is already on Windows platform and Apple can make an iTunes software app for Android and Linux if/when they want to, that's all that is required to get iTunes on other platforms.
 
Trapezoid said:
It sounds like you're privy to exactly what Apple has planned with this acquisition? Or the logistics behind it? If you are, please tell us instead of beating about the bush.

If you're not then youre just assuming stuff. And yes Apple could design something without spending 3BN. They could also acquire an already established something that makes billions. They did the latter.
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Like I said I'm not sure why Apple in 2014 wants to be in the headphone business. Do you have financial statements or sources that shows Beats is making billions?
 
ashwin4 said:
Can someone explain why apple would purchase beats?
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Assuming that its going to expand iTunes beyond the Apple walls. Buying a subscription service to generate revenues across all platforms under a sub brand. I could be way off but it does make sense. It's just not "apple style" to do so. Interested myself to see what happens.
 
Trapezoid said:
Yep. On scale of 1-10, the relevancy of Beats sucking or not is about a -50. Apple will make milliions, if not billions off this deal.
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Yea lets all do cartwheels in the street because Apple will make millions off of overpriced crappy headphones. That's just what the Apple brand needs.
 
2010mini said:
You are expecting a logical, we'll thought out post here? Good luck. :)
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I was at the very least expecting that the editors of Macrumors wouldn't put blatantly dishonest headlines:

Beats Co-Founders Dr. Dre and Jimmy Iovine Expected to Take on Senior Roles at Apple Following Acquisition
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The idea of Apple acquiring Beats isn't even verified so why claim in the heading that the event is actually going to happen with zero evidence? Then there is this little gem:

Apple Playing 'Catch Up' With Beats Acquisition as Music Labels Push for Subscription Services
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Again, Apple hasn't actually acquired it so why use language that implies that the acquisition has already taken place? Honestly, I like rumours as much as the next person but holy crap the editors need to take a English class and give headlines that aren't making declarative statements of fact when in reality it is speculation or rumour or something other than something definitive such as a press release.
 
YEAH! All I need is more mainstream music to be heard on iTunes radio seriously how about make it like Spotify so I do not have to hear the same songs over and over again I really do not want to hear Rap or Pop music while listening to Dance/Electronic music.
 
Rogifan said:
Yea lets all do cartwheels in the street because Apple will make millions off of overpriced crappy headphones. That's just what the Apple brand needs.
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I dont care if they make or lose, I'm not an investor. But, Apple is a company who wants to make money. So if they make money, which they most probably will, they'll be doing cartwheels and so will investors.
 
TsMkLg068426 said:
YEAH! All I need is more mainstream music to be heard on iTunes radio seriously how about make it like Spotify so I do not have to hear the same songs over and over again I really do not want to hear Rap or Pop music while listening to Dance/Electronic music.
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Clearly Apple buying Beats means that iTunes will only allow rap from now on :rolleyes:
 
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