It's obvious you do not listen to rap and judge the whole genre on what you see at the mall and what some guy on TV tells you.
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Beats Co-Founders Dr. Dre and Jimmy Iovine Expected to Take on Senior Roles at Apple Following Acquisition
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It's obvious you do not listen to rap and judge the whole genre on what you see at the mall and what some guy on TV tells you.
I know you are. I was being sarcastic. Forgot thesorry. And the new iPhone can be handled with one hand. Its taller and a tiny bit wider. I was making a joke. My bad for not being clear. Lol
my fault for being slow and not catching the sarcasm I should of caught it.lol
Apple are (allegedly) purchasing a company; not a brand.
doing a sum of the parts analysis, I would be surprised if brand's value does not account for a 10 digit number in this transaction... So no they are not only purchasing a company, valuation tells more.
Yer entitled to your own speech pattern, and the values of a lot of rap (the ho', killah parts) don't sit well by me, but English has always been an actively evolving language - and as often as not (or more often) the impetus for change has come from the outer rungs of the socio-economic ladder driving its way into the mainstream (often in active protest and to make a statement of asserting a culture)...
...whether from American Colonial English (detested by the British authorities, and clung to with vigor partly because of it).. ..or Cockney, or coming from Canberra, Kerry, Carolina or Compton ... ..all of which have radically changed the dictionary in England (and the US) over time.
As has technology, science, the age of exploration and more. Get in a time machine go to Victorian England and start blathering about "gigs of RAM," mobos, modems, chipsets, LOL, OMG and such and see who would think YOU were speaking "the mother tongue."
And if English had stopped morphing at a certain point (as kings and others have tried to force it to) we'd all be talking like, what, Chaucer?
So for you to say "Ebonics is probably spoken more than English in the US" is a "false non-equivalence" as what you're (implicitly derisively IMO) saying is that those identified with hip-hop culture aren't speaking English, when the truth is (or be if you don't prefer, haha) they're just not speaking your preferred dialect of English, rather theirs. And they're entitled in this semi-democracy as well...
And as for not making a contribution, consider how many rap artists are using a vocabulary as large as or larger than, yeah, William Shakespeare, who kinda (re)-wrote the book on neologisms (new made up words) in English...
See, e.g., "The Largest Vocabulary in Hip Hop."
So, no, dude, you don't own the English language.
Nobody does (or has) and that's really part of the beauty of it... ...and why English (in all its thousands of variants all evolving on their own as their speakers decide) has become "the world's second language."
Note that the word "race" never was a part of my criticisms until I used the word in this sentence.
"Race" and "racism" are two different things, but that is another discussion for another time.
Dr. Dre is far more than just an "entertainer." He is a music producer and entrepreneur who has done such for dozens of artists over multiple genres, a Quincy Jones of the 21st century. His work has moved in album soundtracks. His connections with the music industry cannot be denied.
Beats exists and has flourished because most consumer headphones cannot produce the type of bass a studio musician in hiphop needs to hear. He and Iovine found a niche and have used it to provide a product that tens of thousands, hundreds of thousands of people enjoy.
With this acquisition, Apple can become capable of being everything Sony once was when it comes to manufacturing consumer electronics. Some of that must be high end.
Bang & Olufsun, Jambox, Beats and a host of other manufacturers have made serious middlebrow efforts to capture the outputs of the revolution in digital music that is sourced from iPhones and iPods. The markup on some of these products is ridiculous. In that crowded market, Beats subsumed into Apple can win big.
So now we have to start dealing with Apple like Kodak. If Kodak film begat a whole ecosystem of products, so will Apple digital music. None of this seemed possible in 1995. It is now inevitable. Too bad for Sonos and Nest.
Just curious, since when is music all "butterflies and rainbows". You seem to have an issue with people voicing true life occurrences because they do not match your way of life. You live in a box where the outside world was not shown, and now within the last 25 years the veil has been lifted you want your box back... you have a very deep-seeded hate of different cultures. I feel bad for you. You even deny it, probably because it was imbedded in your brain that the particular way you were taught to think is ok. Get over yourself. Go downtown every once in a while. Eat some ethnic food, at actual ethnic restaurants. Look at the world and it's people for what it is, and not what daddy wants you to see.
This is quite a horrible thread. Why is everyone jumping the guns full with assumptions granted we don't know the half of it. A company of apples scale doesn't spend 3.2B lightly. They obviously have to have tactics behind the rumored purchase for the board to even consider letting Cook go through with it. Prejudiced much?
I'm not a naysayer, I'm just trying to make sense of the rumor. Time called this type of acquisition "bolt-on" and compared it to WhatsApp, Oculus and Nest. It's hard for me to see the value beyond the people behind the company, some people point out the streaming, but I think that's not it, because the streaming service has only been operating for a few months. I think there may be something else involved here that isn't known at this point.
How come prior to this rumor surfacing NOBODY was saying Apple should buy Beats? When Beats partnered with HP and HTC I don't remember anyone saying "damn that should have been Apple". Now that Apple is rumored to be buying them it's some brilliant move that the rest of us don't understand. I don't get it.
HP and HTC are tech companies that partnered with Beats as a tech industry move. Apple buying beats has nothing to do with technology, it's a music industry move. A huge one.
Not sure about Apple but it's not unusual for a founder to stay on for a year or longer to oversee an acquired company's assets and operations. I know of a publicly traded software company who made several acquisitions and every time the founder of the acquired company was anointed Senior VP of the resulting new division or product group.
Please provide the details of an article posted on mac rumors of the possible decision to acquire Beats, by any company... oh that's this one!
Edit: Also, would it really be a great idea if everyone thought of it already? BTW HP and HTC are nowhere near Apple, on a corporate level. Your question, for lack of better words is stupid.
Note #683 above as my response. I'm having ongoing discussions about this with other bloggers and fellow kindred spirits and I believe this move is completely in line with the directions Apple is desiring to take the corporation as a lifestyle company that integrates computers and electronics.
Tim Cook is sourcing vision. To Ive, to Federighi, to Ahrendts, and now, Iovine and Mr. Young. Cook knows he isn't Jobs. Because he understands that he is bringing talent in that can execute this vision in the explicit Apple way.
I wouldn't care what color I am; my video would have had tons of women throwing money at the camera butt naked with me burning money on the charcoal grill while trying to melt gold bars.
you never been on a ride like this before with a producer who can rap and control the maestro
I suppose his point was more of a parallel between hip hop and disastrous image + poor education it conveys.
Speaking about TV, that is EXACTLY how hip hop and street culture is depicted in US shows broadcasted in Europe. Watching this video of Dre celebrating and telling non sense is just streamlined with that.
Problem is more image and behaviour than music per se here, I bet 95% of ppl on Macrumors never listen to rap anyway.
A musician (especially a violinist) should turn their nose up at using fake controls to enhance sound which completely takes a away from the natural sound. A great pair of quality headphones don't cost an arm and a leg. And if the lack of a graphic equalizer on a PHONE is going to be a dealbreaker and cause you to switch over to Android then why wait? Go ahead and switch now sir.
BTW, since you're just trying to enhance crappy sound you do realize that iOS has preset equalization controls.
i adore straight outta compton, but i loathe beats headphones
dre produced some of the best records ever
When Apple or other companies press release they are "considering" an acquisition instead of just private buyout talks, it is a PR move to devalue the company and get it at a better price.
Specifically, what you are seeing is a classic "NoCal / SoCal Smackdown" akin to the initial entertainment business endeavors into the dot-com boom of the 90's. In brief, the SoCal types think they can control market via promotion and image while NoCal types says the market is self driven with technology expanding the choices of the marketplace.
Dr. Dre and Jimmy Iovine have no idea the level of market sophistication and savvy they are about to walk into. Neither have written a line of code in their life and their constant promotion and proclamation of "We are the best!" will fall short right at the 280 off ramp into Cupertino.
Why should your life be terminated due to the decisions of a large corporation, choosing (once again) to be shallow with branding and with a brand (the headphones) that is known to be more about the image than quality as opposed anything more practical?
Apple's saying more than it thinks, I suspect. Most people on sound and technology discussion forums know Dre's headphones are garbage compared to Sennheiser and other real brands... then again, our culture doesn't encourage research for its own sake or to experiment. Just buy buy buy, be hip, and the marketers can never ever ever do any wrong.
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It's such a bad move because you don't own them... interesting. Here I was under the impression that companies made moves like this to gain interest from the MAJORITY of consumers. I guess I was wrong. I'll go tell Tim that you don't like it. He'll revoke his bid, for sure.
"Nobody owes anyone anything."
Okay, so I am a company and you buy from me. You learn that I tried to cheat you, maybe in using lower quality materials or by misadvertising or... who cares why, especially as there was no way for you to know everything upfront. For the sake of this argument, I wasn't ethical in earning your money. Are you going to accept being maltreated? What if my company is so large that you going off in a tantrum and saying "the company treated me wrongly even though I spent a lot of money on them so I'm going to go somewhere else" won't deliver results?
Or another take: And yet most people seem to like and even prefer it when others go out of their way to be helped, or to work together as a community because they can be included and participate and reap the rewards of their own efforts while helping others, how bizarre is that... or, worse, to actually have to live by those cute quotes but then have no cathartic outlet because they now have to live by their quotes and realized they weren't so warm and fuzzy in a real world after all... don't blame me, when even people like Ayn Rand spouted the "nobody owes" and "people are leeches" crap but then partook in the systems they openly despised (e.g. social security) once they became needed...)
So, do you have any other trite, debunked cliches we can keep re-reading?
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Well there's a massive misrepresentation of the situation. Iovine is not an enterainer but he has founded his own music label and is currently an execuative at a Geffen. He's also an experienced negotiator and very hardworking.
Dr. dre's resume includes helping to create profitable companies and music production. He has a reputation for hard work and perfectionism.
Both have more experience with the music industry (at every level) than anyone at Apple.
I didn't refer to anyone specifically. I give it a while and once Apple takes over the opinion of this forum will change, like it usually does. And that's not a bash or an insult to anyone.
Now in jest, is Tim Cook becoming the next Steve Ballmer?
Diclaimer: This post is in jest to add some levity to a very intense thread as we ponder discussing Apple and Beats in the same breath.