That's their only move, though. What are they going to do that Apple couldn't? Apple already gives out helluva product. If you watched TV or movies, you would think Apple had 114% market share in PCs, phones, and tablets. They could have just "bought" Jimmy Iovine and Dr. Dre and brought them into their industry discussions if they were so valuable. No reason to buy the whole company.
They don't just want Jimmy or Dre, they want the company. If anything, they probably want the company, not the owners. But they need them because they want them to continue to build what they've been doing. So....