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Yeah, all those stories about Apple revolutionizing sapphire production, and investing huge amounts of money into non-invasive health tracking for a implementation in brand new type of wearable are all null and void because of this beats acquisition. Also, Beats Music ONLY has hip hop.

Someone better fix their homepage then, because it's full of artists like Miles Davis, Bruce Springsteen, John Coltrane, Green Day and more.

Do y'all seriously not understand how DUMB you sound when you talk about this company (Beats) with little knowledge as to what they actually do?

Yeah but apple invested in all those things sure but they did not buy one thermostat company.
 
It is pretty amazing that something like this exposed all the bigots here.

You mean all the bigots who think anyone opposing this are doing so for racial reasons? Where we all the people screaming for Apple to buy Beats prior to yesterday?
 
For those new to American culture:

1. the largest portion of hip hop's audience isn't Black.

2. Rap is part of hip hop and it does often use musical instruments.

3. Dr Dre is a producer who is responsible for launching Eminem, among many others.

4. If you can listen to "Lose Yourself" by Eminem and not respect the talent behind it, you are not worth wasting pixels on.

It is silly for anyone to hate on Dr. Dre's music bonafides. He is one of the greatest music producers in the world over the last thirty years.

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I know. The only reasons people can provide for why this is a bad move is because they personally think Beats headphones suck. That's a horrible reason to provide.

Ironically that would be why the deal makes so much sense. Apple could lend their engineering expertise to a hyper dominant product and make it even more succesful.

People hating on the alleged quality of beats are actually supplying the reason why this could be such a huge get for apple.
 
And Dr... is seriously an affront to people who worked hard to earn that!

lol.. you're actually serious, aren't you?

(a few others you should scold-> dr. ruth, dr. seuss, doc hollywood, dr. pepper, dr. jay (who dre is giving the nod to with his name), doc rivers, doc watson... i'm sure there are more.. go get 'em!!)
 
You mean all the bigots who think anyone opposing this are doing so for racial reasons? Where we all the people screaming for Apple to buy Beats prior to yesterday?

Guilty conscience? Or are you willfully ignoring the references to fried chicken, watermelons, ghettos and "thugs" in this thread?

If you're not a bigot you should have nothing to be ashamed of.

They probably didn't comment on beats before this because it wasn't news before yesterday. Just a hunch.
 
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Apple please, you cannot associate yourself with this company! You are not ghetto style, you are high quality with the best hardware, moving in with "beats" or Dre or whoever the other guy is,, is the worst move you can make.

Popeye's chicken would be better.

:eek::eek:

Very racist statement.
 
Apple didn't buy Spotify, but buys this *****? It is official, they are out of touch.


Spotify would likely be a better choice, but would certainly cost more and is yet to turn a profit. Beats is cheaper and already makes money off its headphone line. If the music streaming thing doesn't work Apple will still have the incoming from the headphones to virtually guarantee this will be a profitable venture.

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watch the video, you cant put out a video of yourself drinking and swearing and expect to be taken serious in the corporate world.


He didn't put it out, someone else did without his permission.

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You mean all the bigots who think anyone opposing this are doing so for racial reasons? Where we all the people screaming for Apple to buy Beats prior to yesterday?


You're the king of non-sequiturs. Not everyone (or even the majority) opposed to this deal are racist, but there have been several comments here that have been blatantly racist. Nobody was crying for Apple to buy Authentec before it happened either...doesn't mean it wasn't a good idea when it happened.
 
I think there's at least some chance this was about acquiring Iovine for the board, and potentially to be a public replacement for Jobs' vision. He's been amazingly successful in 2 industries, is an amazing negotiator (ask Noel Lee from Monster), and brings along a business with several products that are a good fit. The beats headphones may not be good, but they already sell like crazy in apple stores. The mog streaming service has licenses negotiated before the music industry figured out they were screwed. Those two things alone are enough. Throw in Iovine on the board and it seems to me to be a no brainer.



Plus you have to love that Apple's making Dre a billionaire.


Dre won't be a billionaire from this but he'll be well on his way. His net worth is currently $350 million. He owns a 25% stake in Beats. If it sells for $3.2 that brings it down to roughly $2b after taxes. They'd have to pay back investors and then Jimmy, Dre and Carlyle Group. Probably net Dre around $500 million.

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Apple didn't buy Spotify, but buys this *****? It is official, they are out of touch.


Spotify has yet to turn a profit. Beats has been profitable since launch. Not to mention they've got the lions share of the headphone market.
 
There is another option that I don't think has been discussed yet and that's the possibility that this potential aquisition might have something to do with iWatch?

The iWatch will definitely have a fashion element to it (something that Angela Ahrendts will presumably have experience in?).

Also, a lot of people are saying how poor Beats headphones are, yet that hasn't stopped Beats from being made into a phenomenally successful product, which, if the people who say they know about audio quality are right (that Beats are rubbish), adds to my theory that this Beats deal has an element of iWatch involvement.

Or, I could be completely wrong! :D
 
Now everyone in upper management is going to have to take Ebonics courses so they can understand Dr. Dre. because he OBVIOUSLY can't learn how to speak the English language.

Quite the opposite. You will find most of these guys have a carefully practiced, specifically crafted, and calculated image. Phonies.
 
The cost isn't too bad considering the ridiculous amounts other companies are paying. At least Beats makes a profit.


One thing is for sure and that if this goes badly (which I doubt), it's not going to look too good for Tim Cook. You can only have a few stumbles before people start to doubt and second guess you.
 
Explain to me how you create a valuation number for a business you are interested in buying.


Ever heard about a valuation model? xls spreadsheet ? FCF?
You can be sure than someone over there has a model running saying Beats acquisition is accretive and has mid term positive effect on EPS...

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I will crush your head with a single link:

http://m.billboard.com/entry/view/id/88268

This looks UK related or ?
My underlying point was not only about worldwide charts where I insist hip hop is not leading but also about segmentation. Some people here say Beats was acquired for its headphones whereas those buying AAPL products are not teenagers liking hip hop. There must be something else...
 
This will do way more harm to Apple reputation than anything else..what the hell is Tim C doing..lost the plot entirely
 
See, that's the issue with Beats audio. It's not decent. It's quite horrible actually, especially for how much it costs.

But we can say pretty much the same thing about all apple products being overpriced?! Guess it falls in line with their business model...apple doesn't give the best bang for your buck! :cool:
 
Again, this deal is not about the headphones. It's about Acquiring Beats Music. The headphones a merely an extremely profitable side note in all of this. Also, I doubt you have any idea what Jobs would or would not have done.

We know why Apple bought it, my point is that Beats is a much lower quality brand than apple, if iPods/iphone get Beats branding on them, I see it as lowering the brand. Look at he comments on this tread!

Re jobs : It's called an opinion ;) and guess what.... This is a forum ;)

Though if you actually did some research into him, you might actually realise how I came to the conclusion. Do you have a opinion on why Jobs would have seen the Beats deal as a great move for apple ? Any????
 
Can someone explain why apple would purchase beats?

Maybe Jonny Ive has said he plans to retire and they need someone to take over? Beats have made rubbish headphones into a desirable, trendy, overpriced product through the design and marketing - exactly what Apple do with computers etc.

Apple was Jobs and Ive. If Ive left, that would be really bad for Apple. Not good for a company to pin everything on one man.
 
But we can say pretty much the same thing about all apple products being overpriced?! Guess it falls in line with their business model...apple doesn't give the best bang for your buck! :cool:

Apple products might be overpriced, but they are quality. You could easily argue they make some of the best quality computers and consumer devices.

Now had Apple bought Bose.... A company like apple, that does not produce the best sounding audio products, but they do produce quality ones, and very well made! I would see that as a good move.

Beats, like Apple and Bose, have excellent marketing, but their products sound like crap, where all you can hear is mid bass, and the build quality is average. I say crap, cause for the price they sell them for , the quality of sound is horrible. Though people buying Beats, are buying the branding and image, I doubt they know what good quality headphones sound like. And well done to Beats for creating a brand that young people want to wear, excellent marketing
 
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