You do realize Steve Jobs‘ focus was delivering quality and innovation to the PC/electronics spaces that was dominated by “race to the bottom” low end products. Profits were definitely part of Jobs’ strategy but it was not the driver behind his vision for the company. Products came first, prices/cost came afterwards. Tim‘s strategy is profits first, products secondary.
With the acquisition of Beats, Jobs’ vision went out the window. They pulled in trash products and in no way aligned with Jobs’ Apple. A partnership/acquisition of Sennheiser or B&W would have been more in line with Steve Jobs’ vision. Beats is just straight trash. And apparently it takes a Kardashian for people to realize it. Will it make money? Most likely given the zombie followers this family has. But it doesn’t make it NOT trash.
But hey, I’m the dumb one. I should have lowered my standards for humanity and tried to market trash products. I just thought people were smarter. Dumb on me. I’ll take the L on that.