For me this is a game killer. It makes the device nothing more than a casual users device. Being able to watch movies and cinematic TV shows in the native frame rate for me makes a big big difference, the super smooth panning really helps make the movie feel alive. Id much rather watch a movie at 720p24 than 4k60 to be honest, as I find the smoothness a lot more noticeable than a jump in HD solution and I think its comical that people are complaining about no 4k on the Apple TV when it can't even natively output 24fps! I mean even the PS3 and the very first Blu-Ray players could do this. My Enigma2 based Satellite box can do it. But not the 4th gen Apple TV. Big oversight and instantly rules it out as a serious device for the movie lover and those who've invested in top end equipment. It means i'll keep Plex on my Mac mini and the VU+ Duo2 for now, but its a shame i'll lose out in the all in one place to have apps and the Siri search, a real shame from Apple. Considering sending it back as I don't really have much use for the device and i'm not really interested in silly little games.