As per usual, these "deals" are pathetic.
If I want to go shopping on black friday i'm not buying any Apple products. Most major retailers will let you take 30-60% off today, plus an additional $10-20 in immediate cash savings on top of that. it's a one day thing, and its all about volume and discounts.
Apple doesn't know the meaning of either.
Those "major retailers" are also in the Red which is why they are doing this. Thanks to Apple's customers being loyal Apple is in the Black so they don't have to drop their drawers for the customers, why should they? If you were in their shoes would you?