If the movement catches on, the stock is going to get pummeled. ********** Apple man. They need to get their ****** together with quality control. iCloud, iMessage, Maps, iPhone 5... It's one thing after another, where the product is 80% of what it should be.
Obviously with Steve out of the picture, the attention to detail is gone.
If Steve were still with us he would have walked into the manufacturing and/or quality control department and demanded they perform a Seppuku.
This problem won't be as easy as just giving out a free bumper case. Any customer who spends top dollar has a right to get a mint condition iPhone out of the box. As for the accelerated wear and tear on the phone. That is just bad design that will turn more than a small amount of high end consumers away.
*Myself included. I'll either opt for the white, or just live with a 4s for the time being.