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BlackBerry Considering Releasing Android Smartphone

MacRumors

macrumors bot
Original poster
Apr 12, 2001
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13,119



BlackBerry is considering releasing an Android-based smartphone for the first time in an attempt to regain market share and promote its cross-platform BES12 device management system, according to Reuters. The report claims the embattled Waterloo, Ontario-based smartphone maker will likely release an Android-based slider device with both a touchscreen and physical keyboard in the fall.
"BlackBerry Chief Executive John Chen is banking on the company's new device management system, BES12, that allows corporate and government clients to not only manage BlackBerry devices on their internal networks, but also devices powered by Android, Apple's iOS platform and Microsoft Corp's Windows operating system."
BlackBerry, once a pioneer and market leader in the smartphone industry, has struggled to compete with the iPhone and several popular Android-based smartphones over the past eight years, and now has less than 1 percent market share among mobile operating systems. Comparatively, iOS and Android combined for 96.3% market share in the fourth quarter of 2014, while Windows Phone powered 3 percent of devices.

BlackBerry hopes to fill a niche in the smartphone market by releasing a device with both a large touchscreen and physical keyboard, aimed at customers that still prefer using the iconic BlackBerry keyboard but want access to the expansive Android app ecosystem. Nevertheless, the company ensures that the move to Android does not necessarily signal the end of the road for BlackBerry 10 devices.

"We don't comment on rumors and speculation, but we remain committed to the BlackBerry 10 operating system, which provides security and productivity benefits that are unmatched," a BlackBerry spokesperson told Reuters. BlackBerry 10 software was released in January 2013 and powers devices such as the BlackBerry Z10, BlackBerry Q10, BlackBerry Passport, BlackBerry Z30 and BlackBerry Q5.

Article Link: BlackBerry Considering Releasing Android Smartphone
 

soupcan

macrumors 6502a
Nov 21, 2014
725
2,926
Netherlands
You can't undead a dead thing. You just can't. But they're trying anyway.

They completely missed the boat on the whole smartphone race. I remember in 2010 everybody and their mom running BlackBerry's, and then the iPhone 4/4S came out. Suddenly not a BlackBerry in sight.
 
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bernuli

macrumors 6502a
Oct 10, 2011
644
355
BlackBerry, just stop.

Seriously ly ly They keep showing up to late to the party, but that party is over and there is already a better party in progress somewhere else.

I have and still somewhat love my blackberry bold. But BB new OS releases only make it worse. Charging continues to be a problem due to their required official BB chargers.

Carriers don't seem to support any new BB internet service subscriptions so you are left with POP or IMAP email.

Wish it would hurry up and be over. I occasionally drop by BB by accident and hope that will be the end but the damn thing absorbes impact so damn well. Maybe I should do a what does it take to destroy a BB that you love youtube.
 
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k1121j

macrumors 6502a
Mar 28, 2009
920
720
New Hampshire
Too little, too late. What advantages they had from a closed ecosystem and hardware/software has been ruined by years of lethargy and arrogance. They had some of the most loyal customers who they continously let down. Good riddance to companies like that, I say.
10 thumbs up to that comment
 
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jmh600cbr

macrumors 6502a
Feb 14, 2012
969
2,102
This is an awesome idea that will be very successful. Blackberry makes solid, unbreakable, hardware with a physical keyboard that many enjoy. Android offer apps. Bring it all together and boom!
 
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codewrangler

macrumors member
Jun 17, 2009
99
239
Dallas, TX
BlackBerry is essentially dead, they just don't know it...the only thing keeping them alive is revenue from QNX licensing. Good embedded system, btw. Also the basis of BB10 OS.
 
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randyj

macrumors regular
Aug 23, 2004
174
267
Only considering this now in 2015. Wow.
If they did this 3-4 years ago, it might have saved them, today however is way too late
 
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Muscle Master

macrumors 6502a
Oct 15, 2010
581
113
Philadelphia
Man.. Let me tell you something, if I can get a premium Blackberry Boldish device with real cow hide on the back with a vivid screen (hell it don't have to be touch) with a quad core cpu, LTE etc on the latest Android software... My iPhone 6 is going out the window

That keyboard man... I miss it so much, it's worth the switch from iOS. And with the latest and greatest android... Battery life would be phenomenal
 
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