Bloomberg: 2019 iPhones Will Have Centered Apple Logo on Back

[Khedron]

What new features would you like to have?

How about...

90+ Hz OLED
More RAM (and a multi-tasking OS that an use it)
Dual physical SIM card
Expandable storage support (or non-gouging prices for internal storage)
USB-C
Better than 5W charger included in the box
Reduced notch
Reduced bezels

...for starters. Then once it's achieved parity with phones costing half as much, Apple can start working on new features.

 

[MRGRAY6997]

Device to Device charging eh? Apple iPhones stealing from Samsung again!

Huawei, was first. So Samsung stole from them if your using that logic

 

[DotCom2]

You’re hearing in here first,
it’s going to be called the “ApplePhone”
No more reference to “i”anything.
It’s been happening with all new device releases, AppleTV, AppleWATCH, etc.
I expect this will be it for that Jobs naming convention.

I think you are right. Makes me kinda sad really.

 

[cambookpro]

Just like everything else, they’re dropping the iThis and iThat going with Apple-this. Never called it the iTV or the iWatch.
Removing everything related to Steve Jobs, iGuess.

To be fair, it was originally announced as 'iTV', but I think Apple were made to change it after a lawsuit was brought against them by ITV, the broadcaster.

(They won't drop the iPhone brand though. It just won't be printed on the back.)

 

[Internet Enzyme]

2019 iPhones will feature a centered Apple logo on the back of the devices, according to Bloomberg's Mark Gurman.

The centered logo will help users know where to place their Apple Watch or AirPods case to charge on the back of the upcoming iPhones, which are widely expected to have a new Qi-based device-to-device charging feature, similar to Wireless PowerShare on Samsung's latest Galaxy smartphones.

Wireless PowerShare on Samsung's Galaxy S10​

In late July, an alleged Foxconn worker claimed that there will be no "iPhone" branding on the back of the iPhone 11 models, and this certainly seems more likely in light of this centered Apple logo rumor.

Taking both rumors into account, concept designer Ben Geskin has mocked up how the iPhone 11 models should look:

​

Gurman also reiterated that iPhone 11 models will have more shatter-resistant glass and improved water resistance, the iPhone XR will come in a new green color, and that this year's Apple Watch refresh will be relatively minor, with a focus on new ceramic and titanium casing finishes and watchOS 6.

We're just three days away from Apple's event at Steve Jobs Theater, which kicks off Tuesday at 10 a.m. Pacific Time. Apple will be live streaming the event via its website, the Apple Events app on Apple TV, and YouTube. MacRumors will have full coverage of the announcements as they unfold -- stay tuned!

Article Link: Bloomberg: 2019 iPhones Will Have Centered Apple Logo on Back

if the matte finish really looks like that, that would be fantastic. This mockup looks much better than anything else ive seen so far

 

[itsmilo]

I suppose they didn’t go with the obvious Pro instead of the silly and random Max name all along so they can add another 100 bucks on top this year and probably still starting at 64 GB!

 

[crcuilla]

… because they will be called Apple Phone.

Phone

I suspect you are right.

I've been expecting this move for a couple years. I'm no genius. The trend of moving "Apple" to the center (no pun intended) of their branding is pretty obvious. It was just a question of when.

 

[calstanford]

2019 sounds as big an upgrade from the max as the max was to the x. Looking forward to the keynote.

No it really doesn't.

 

[Lounge vibes 05]

Just like everything else, they’re dropping the iThis and iThat going with Apple-this. Never called it the iTV or the iWatch.
Removing everything related to Steve Jobs, iGuess.

It has nothing to do with Steve or Tim. It’s actually because of problems with other companies using the “i” before there product name. iTV already was a name another company took. Similar situation with iWatch. And Apple can’t by the copyright to a letter. So to avoid these problems, they just use the brand name.

 

[McTool]

It might just be me, but the idea of placing a phone down on its screen makes me feel kind of uncomfortable

Yet I place my iPhone screen down. iPhone’s have a technique that saves battery when placed screen down. Not letting the screen light up with every notification when placed screen down.

 

[ccsicecoke]

Looks like I will be holding onto my SE for another year.

This is just great

 

[McTool]

It’s so obvious, that not a single person here predicted it.

Because we don’t make money by predicting the obvious.
So obvious.
[doublepost=1567889054][/doublepost]

You’re hearing in here first,
it’s going to be called the “ApplePhone”
No more reference to “i”anything.
It’s been happening with all new device releases, AppleTV, AppleWATCH, etc.
I expect this will be it for that Jobs naming convention.

TV had been called TV since the beginning in 2007.
[doublepost=1567889166][/doublepost]

Just like everything else, they’re dropping the iThis and iThat going with Apple-this. Never called it the iTV or the iWatch.
Removing everything related to Steve Jobs, iGuess.

[doublepost=1567889233][/doublepost]TV had been called TV since the beginning in 2007.
Steve Jobs died in 2011. It was his hobby.

You’re hearing in here first,
it’s going to be called the “ApplePhone”
No more reference to “i”anything.
It’s been happening with all new device releases, AppleTV, AppleWATCH, etc.
I expect this will be it for that Jobs naming convention.

 

[I7guy]

No it really doesn't.

To me it does...each of us has differing expectations.

 

[Tick410]

Huawei, was first. So Samsung stole from them if your using that logic

Oh! Corrections. Device to Device charging eh? Apple iPhones stealing from Android again!

 

[CE3]

“iPhone” brand is so strong. Why change it? I don’t get it.

I don't think they're changing the iPhone branding (yet), just removing the text label on the back for a cleaner looking design. The 2015 MacBook Pros didn't say "MacBook Pro" below the display.

 

[Pakaku]

Yet I place my iPhone screen down. iPhone’s have a technique that saves battery when placed screen down. Not letting the screen light up with every notification when placed screen down.

Which is nice for people who are used to doing that, but I'm just afraid that I'm going to start scratching my screen if I do that.

 

[matt_and_187_like_this]

“iPhone” brand is so strong. Why change it? I don’t get it.

Who says they're changing the name?

 

[Millah]

Oh! Corrections. Device to Device charging eh? Apple iPhones stealing from Android again!

That’s alright, Android makers have stolen plenty from Apple. Stealing the entire blueprint versus stealing occasional features, lets call it a fair trade.

 

[Mactendo]

Until iPhones have better batteries this device-to-device charging will be mostly useless.

 

[justperry]

Oh! Corrections. Device to Device charging eh? Apple iPhones stealing from Android again!

Since when does Android make phones/Hardware.

 

[Mal]

It might just be me, but the idea of placing a phone down on its screen makes me feel kind of uncomfortable

I prefer doing that, the screen is protected that way from stuff falling on it.

 

[Jack Neill]

Breaking News: Phone made by Apple will have Apple logo on it.

 

[theapplehead]

So are we not gonna have a square camera bump? If not, that’s great news!

 

[justperry]

So are we not gonna have a square camera bump? If not, that’s great news!

First time I think the back is Fugly, can't they do a better job, that is, if the rumours are right about the design.

 

[AustinIllini]

“iPhone” brand is so strong. Why change it? I don’t get it.

They won't ever change it. They're just moving the Apple logo.