Bloomberg: Apple Considered 'iPhone Xs' Names for 2018 OLED iPhones, Weighed Dropping 'Plus' Branding

Discussion in ' News Discussion' started by MacRumors, Aug 27, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    A new report out today by Bloomberg's Mark Gurman and Debby Wu further confirms a bevy of rumors centering upon Apple's three 2018 iPhones. Expected to be revealed at an event in just a few weeks, the iPhones will all look visually similar to last year's iPhone X, but "boast a wider range of prices, features, and sizes to increase their appeal."

    According to people familiar with Apple's launch plans, some inside of the company have referred to this year's launch as an "S year," designated for years when its smartphones keep the same design of a previous generation but bump up internals and add new features. "The company is planning more significant changes for next year," the people said.


    One of the tidbits from today's report focuses on the naming scheme for this year's iPhone models, which appears to have caused somewhat of a "naming conundrum" within Apple. The company reportedly considered going with "iPhone Xs" for the OLED models, akin to the iPhone 5s, iPhone 6s, etc., but has "altered the name multiple times," so it's unclear what Apple finally landed on. We'll have to wait a few more weeks to know the official names of the 5.8-inch, 6.1-inch, and 6.5-inch iPhones.
    Reiterating on previous rumors, Bloomberg mentions that Apple will launch a 6.5-inch "high-end" iPhone this year with a glass back, stainless steel edges, dual cameras, and an iPad-like landscape view. This would introduce a feature similar to iPad and previous "Plus" iPhones, although Apple has been thinking about ditching the "Plus" label this year.
    For the upgrade to the 5.8-inch iPhone X, the "main changes" will be iterative updates to processing speed and the camera. Lastly, the low-cost 6.1-inch iPhone will also look visually similar to the iPhone X, but include multiple color options, include aluminum edges instead of stainless steel, and have a cheaper LCD screen. According to the sources, "the cheaper version's aluminum edges won't necessarily be the same color as the colored glass back," similar to the way the White/Space Gray of the iPhone X's back did not affect the color of the silver stainless steel edges last year.

    Further confirming previous rumors, all three models will have Face ID, and the two larger iPhones will have dual-SIM card slots "in at least some regions." Previously, analyst Ming-Chi Kuo reported that the 6.1-inch iPhone would come in two models, one that includes a single SIM and a second that offers dual-SIM card slots. Today Bloomberg suggests the 6.5-inch model will get this feature as well.

    Today's report also briefly mentions a "nearly edge-to-edge" Apple Watch, while confirming compatibility with existing Apple Watch bands. The next iPad Pros will measure around 11-inches and 12.9-inches with slimmer bezels and Face ID, although anyone awaiting an update to the iPad mini will again be disappointed this year as this model "won't be upgraded."

    We're getting very close to the launch of the 2018 iPhones, with German carriers suggesting that pre-orders for the iPhone will take place on Friday, September 14. That puts an announcement earlier in the week, perhaps on September 12, which would be in line with historic iPhone event dates. Following September 14 pre-orders, new 2018 iPhones are likely to see a launch on Friday, September 21.

    Article Link: Bloomberg: Apple Considered 'iPhone Xs' Names for 2018 OLED iPhones, Weighed Dropping 'Plus' Branding
  2. KPandian1 macrumors 65816

    Oct 22, 2013
    Excess would have been too much on the nose about the price - so, back to Plus, All-American!:apple::D
  3. Scooz macrumors 6502


    Apr 9, 2012
    It’s called the „Plus Size Model“ o_O
  4. Aussi3 Suspended


    Jun 3, 2012
    Facesticks on the App store
    I can’t wait for the new iPad Pro 12.9! New Apple watches should look awesome if they try to go more screen in same body too!
  5. Goldfrapp macrumors 601


    Jul 31, 2005
    More and more evidence points to iPhone Pro
  6. asdavis10 macrumors 6502


    Feb 3, 2008
    How about....

    iPhone "looks like the X but newer and better so you'll buy it"
    iPhone "better than the 8 and cheaper than the other two so you'll buy it"
    iPhone "the big one that we didn't introduce last year cause we needed X buyers to upgrade this year too"
  7. BootsWalking macrumors 65816

    Feb 1, 2014
  8. iapplelove macrumors 601


    Nov 22, 2011
    East Coast USA
    I’m sticking with iPhone X another year. Love the phone. I wouldn’t mind a bigger version, but my iPad really needs upgrading. And I’m not about to dump money on two devices since I paid a grand less than a year ago (November) for the X lol
  9. sesnir macrumors 6502

    Sep 21, 2008
    No, September 28th is the launch date. You're correct on the pre-order date though.
  10. mlody macrumors 6502a

    Nov 11, 2012
    Windy City
    Apple shoud stick to basic naming scheme

    - 6.1 iPhone

    - 5.8 iPhone (OLED)

    - 6.5 iPhone (OLED)

    This already works just fine for all the computers and even the regular ipad. Just append year for consecutive years and be done with it.

    Or drop the (OLED) part and just call them Pro. They already use that for ipads and macbooks so it makes perfect sense
  11. HobeSoundDarryl, Aug 27, 2018
    Last edited: Aug 27, 2018

    HobeSoundDarryl macrumors 604


    Feb 8, 2004
    Hobe Sound, FL (20 miles north of Palm Beach)
    The way we carry on about getting the best one, and rationalize with "long in tooth." I'm surprised they don't just use the year...
    • iPhone 18+
    • iPhone 18
    • iPhone 18L (for LCD) or Jr (or similar)
    Stick the year in the name and it's visibly dated in 3 months, pressuring annual-instead-of-biannaual updates so that we can maintain the all-important "show our friends that we have latest & greatest."

    Or to really wind us up and (self) pressure us to pay up for the max revenue-per-phone-sold:
    • iPhone Best
    • iPhone Better
    • iPhone Good
    ...though I continue to think simple...
    • iPhone Plus or Premier
    • iPhone
    • iPhone L
    • iPhone SE
    Come to think of it: does it even matter? What if all 3 are just called iPhone or iPhone 18 (or maybe 19 to borrow rolling out "the future" a few months before January)... leaving it to customers to figure it out. I think there's 6 or 7 cup sizes at 7/11 these days and each cup doesn't have a unique name branded on it somewhere. I've never had an issue considering the various cup sizes and picking the right one for me. If each cup had a unique moniker, I don't think it would help- or hinder- the decision one bit.

    After all this time, maybe do a Beatles "The White Album" on these and just tag them with an Apple logo only, assuming that we know it's their iPhone product without needing to read the name iPhone on it. I doubt anyone who would look at these will be confused into thinking they are the new iMac, Mac Mini or Mac pro.
  12. jay_app macrumors member

    Apr 20, 2004
    Keep it simple.

    iPhone X
    iPhone X Plus
    iPhone 9
  13. rmoliv macrumors 6502a

    Dec 20, 2017
    Lisbon, Portugal
    Someone inside Apple should leak the damn names...
  14. tipoo macrumors 6502

    Jan 5, 2017
    SemiAccurate, for whatever their reputation is worth (so...Mound of salt, here), is staking their reputation on a 50% increase per core. Now that would be a mighty impressive feat, given that they're already up there with Intel size execution windows, but given the density, power, and clock speed improvements of the 7nm fab, maybe, if all those things were used towards peak power...

    Hoping the iPads go the A12X route, finally being in line with the iPhone processor core launches, while still being higher power/higher bandwidth/more cores. The rumored 3+5 core sounds scary for the Intel U series.
  15. lsutigerfan1976 macrumors 68020

    Sep 14, 2012
    I want something bigger than the X. Debating between the 6.1 and 6.5 screens. This is a time I wish they would show you in person what both look like before preorders begin. I don’t want to order one and find out I should have ordered the other.

    Is there a cut out of both the 6.1 and 6.5 I can print online to get an idea how big each one will be?
  16. bob24 macrumors 6502

    Sep 25, 2012
    Dublin, Ireland
    Am I the only one thinking that “XS” probably never was a serious contender for what seems like will be physically the largest phones lineup they have ever offered? Wouldn’t the name consciously or unconsciously contradict what the product is in many people’s mind?
  17. gigapocket1 macrumors 68000

    Mar 15, 2009
  18. OldSchoolMacGuy Suspended


    Jul 10, 2008
    Less than a month from release, I guarantee they already have the name picked out and marketing has been cranking away at preparations for months.

    This is the kind of reporting that's simple to get some web clicks. It doesn't matter if it's true or false. Claim that Apple is considering naming it the iPhone X Nachos and when it doesn't happen you still don't look bad as it was simply your claim that they were CONSIDERING it.
  19. orbital~debris, Aug 27, 2018
    Last edited: Aug 27, 2018

    orbital~debris macrumors 6502a


    Mar 3, 2004
    England, UK, Europe
    Pretty sure there is a difference between the stainless steel edges on the White and Space Gray models. Subtle, yes, but a different shade.
  20. ThunderSkunk, Aug 27, 2018
    Last edited: Aug 27, 2018

    ThunderSkunk macrumors 68030


    Dec 31, 2007
    Milwaukee Area
    imac pro
    macbook pro
    ipad pro
    iphone SE
    iPhone 6s, 6s+, 7, 7+, 8, 8+, X, X+, Xs, Xs+ (OLED) (Product) Red blah blah blah

  21. nwcs macrumors 68000


    Sep 21, 2009
    It’s time for Apple to end the madness as others have said. It should just be iPhone and whatever variant models like iPhone Plus and iPhone Cheap or something like that. They messed up their numbering with the X and should just drop it now.
  22. democracyrules macrumors 6502a

    Nov 18, 2016
    X is over. X is equal to the tenth edition which was last year 10 year iPhone anniversary. This year will be eleventh year anniversary so X is no longer a relevant name.
  23. jimothyGator macrumors 6502


    Jun 12, 2008
    Atlanta, GA
    Can iPhone Matilda for all I care, just give us an upgrade to the iPhone SE. I say this as a happy iPhone X user, but one who misses having a smaller phone every time I hold someone's 4" iPhone.
  24. johnyslats macrumors 6502a


    Mar 14, 2012
    Leeds, UK
    Your comment reads as though this is fact. Nothing's been confirmed. 21st IS the most likely based on previous launch patterns but we'll just have to wait and see
  25. recoil80 macrumors 68020

    Jul 16, 2014
    The problem is they called it ten, not "ex"
    Xs and Xs plus may be ok this year, but next year they should call it 11, and X2 doesn't make sense unless they change the way they pronounce it.

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