I've been in the Apple ecosystem for 25 years and own most of the production line except the watch. The original model was probably the most beta product Apple had launched since Job's return. A watch, you couldn't wear in the shower and barely lasted a day. It hasn't stopped them from dominating the market but I must say that surprises me. I have a Garmin Fenix 6 Titanium because I live an outdoors life. It is probably one of my favourite pieces of tech from the last decade. Garmin have massively upped their UI game to the point where whilst it's not quite apple quality software it's good enough. The hardware is superb though, 7+ days of battery life, pretty easy on the eye ( I prefer the traditional watch look) and features so extensive you can't touch the sides. If apple want to gain Garmin customers they need to deal with battery life first and then ruggedness before we'll consider it.