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The environmental explanation for not including these anymore always made no sense. If Apple really cared then they would focus on making their devices last longer term and not design a new one every year.
Apple never expects customers to upgrade iPhone every year.
It is up to customers to decide.
Are you saying Apple should release new phone every 4 years ?
Apple does support iPhones for longer than other phone manufacturers.
 
So what is to prevent Apple from bundling the phone with a charger, and raising the price $20 in Brazil?
This of course will force those who do not need a charger to pay $20 extra.
Win win for every one, Apple doesn't have to pay fine, Customers would be forced to pay $20 extra with every iPhone purchase.
Apple would be making more money.
 
I think it’s silly for consumers to be ok with their vendors eliminating goods and services than maintaining and even increasing the price of what is being sold. They should knock 30 bucks off the cost of the phones for not including a charger.
If you think price of iPhone is expensive then you shouldn't buy one.
market & customers should determine the price of a product not government.
 
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Sure you can you plug the phone into any USB port with a cable and it will work 👀 no separate charger needed
I think this law should be rewritten to actually avoid both waste and consumer-screwing. But I understand why it was written that way. And the principle was the pretty acceptable "I buy a device, it has to work out of the box".
...but do they give USB-C cables in there too? I live in Italy and I know a whole lot of people with zero USB-C chargers or even PCs in their homes. Mostly older people but still, they should be protected precisely because they're technologically impaired.
Anyway, even if the standard was USB-A, the law should still take in consideration all cases.
I can easily picture people in Brazil having no USB-A chargers at home. They're probably not the ones who buy iPhones regularly but the law has to be generic and protect someone buying their first USB-A device from having to be forced to purchase a charger. How would you write that? Mandatory included charger only for cheap devices? And what if the standard was a proprietary one? Should it be ok not to include it?

I'd prefer Apple to give me a free charger at the advertised price or let me choose to give it up for a discount on another accessory, or something like that. They could do this to prove it was just an environmentally friendly move, they didn't because they love profit too much.

On the other hand, Brazil could choose an acceptable standard or something. But until they do, Apple must comply with that partially very reasonable law.
 
The real reason why Apple is not providing a charger or a vouture is not becuase of the environment, it's because they want a higher profit margin.
Correct, every business wants to make more money. Apple is not charity.
Are you not asking for a raise in your company every year ?
wouldn't you be mad if you didn't get a raise every year ?
 
Plus they should come with all accessories and safety equipment. You can’t use a power tool without safety equipment, so that should come too. I can see Apple winning this appeal. The court needs to be consistent.
Ear plugs, safety glasses, gloves need to be included ? :)
 
Lot of people complaining about Apple not including the charger with iPhone purchase.
we don't need government to fix this issue.
Vote with your wallet people, if people stop buying iPhones Apple will change this practice.

and may be good solution to Apple would be to include charger with every iPhone and jacked up price by $20.
then Apple wouldn't be paying fine, customers who already have charger would be paying $20 extra for the phone & Apple would be making more money by including the charger.

start thinking people, don't depend on government for solutions.
Every time government tries to solve problems they make it expensive to people.
Government doesn't know economics or technology.
 
There is a "What's in the Box" section on the web page. When you buy online the checkout process offers the option to add a charger if you need one. If you buy in a store I fairly confident that every sales person would ensure you know there is no charger in the box and offer to sell you one.

I do not see a black box or any lack of indication that a charger is not included.

And as to the car - Tesla just quietly stopped including the 110v charger in the car and made it a $400 option. Granted few people use that charger for day-to-day use but it's lack means that you now have no out-of-the box mechanism to drive your car more than 300 miles.
When did this happen, i purchased my Car in 2021 and i got charging cable with 15 amp adapter.
 
Do you think the 5W Apple Charger may become obsolete after Apple introduces an iPhone with USB-C.
Do you mean like when Apple dropped the included charger, while simultaneously replacing the USB-A to Lightning cable with a USB-C to Lightning cable? I fail to see how including a cable incompatible with the millions of previously-shipped charge blocks that would "reduce electronic waste". I'd imagine that all it really did was drive sales of cables and/or chargers to get an actual matching set, which was their likely intent in the first place.
 
How about including a voucher for a free charger in each iPhone sold (with language about being green, save the environment, etc), if you need a charger you redeem it for one, if you don't, you don't.
 
I used to recommend Apple to all family and friends, especially elderly and technology challenged, under the assurance that no matter what, Apple would take care of them. They may not generously give you extra accessories like other companies, but they're going to give you everything you need for a great, simple experience, and that's why the premium price was worth it.

Refusing to include a charging brick is not taking care of the customer.
 
How about including a voucher for a free charger in each iPhone sold (with language about being green, save the environment, etc), if you need a charger you redeem it for one, if you don't, you don't.
I really like that. It introduces a measure of personal responsibility and lets Apple off the hook. They'd still get some savings since many people wouldn't request one.
 
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You also need a mobile phone network. And maybe the internet. I think Apple should include both with each phone ;-)
That’s ridiculous and absurd, and in no way a a good analogy. However in that same line, Apple does provide you the antenna and equipment to connect to the network. You analogy is the equivalent to saying that Apple should provide the electricity that keeps the phone charged
 
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There could be more people needing new cases than new chargers. Should Apple be including cases for free too? Wouldn't that be good for the customer? Perhaps screen protectors should be included for free too?
Does Brazilian consumer law, which Apple is currently violating, say anything about cases or screen protectors?
 
So here you have it folks, a company willing to forgo and risk $US15 Million Dollars for the sake of what? Yes, if you are selling an electrical product, it should absolutley come with a means to power it up,..no matter the circumstances. If they can risk this much money, why not just up the wages of retail staff across the world?

When the new common charger directive in EU is law in about 2 years, it will be illegal not to offer a mobile phone without a charger.
 
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I'd like to know what Brazilian government is doing with this money. I bet they are not buying chargers for their citizens with it.
no gov't funnel that type of money down to anything, it goes to the gov't coffer, you think the us gov't give the money they fined johnson and co from the opioid epidemic and gave it to the victims?
 
The environmental explanation for not including these anymore always made no sense. If Apple really cared then they would focus on making their devices last longer term and not design a new one every year.
Of course it makes sense.

A lot of people will not over time buy a charger for every consumer device they buy.
 
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A simple way to solve this would just be to offer people a free charger at purchase if they want it, or maybe the phone is $5 cheaper without it, whatever. If they want it, just toss in the charger in its current separate packaging. No need to rework current packaging.Either way you let people who need one get one, and those who don’t can help the environment.

It's not about giving customers a choice. The motivation for Apple is to produce less cheap chargers.
The best way to achieve this is to make it cumbersome and expensive to get chargers from Apple.
 
I'm not sure why people are arguing this like its a theoretical issue. Brazilian consumer law says that people have to be given chargers (Apple can simply give them to people who request them) and Apple is violating that law which is why Apple is being fined. Brazil needs to crank up the fines like the Dutch did until it becomes an amount Apple does notice.
 
I think it’s silly for consumers to be ok with their vendors eliminating goods and services than maintaining and even increasing the price of what is being sold. They should knock 30 bucks off the cost of the phones for not including a charger.

In EU, you will be able to take any company to court who refuses to sell you a mobile phone without a charger.
 
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Not to go off topic but Mcdonald's does charge extra for lettuce 🥬 , tomatoes 🍅 , onions 🧅 , and all. I hate the fact they charge extra 0.50 cents for extra lettuce. It’s mad annoying and irritating.

Maybe someone at Apple got an idea from McDonald’s Chicken Sandwich?

As a non-American, I find your post bizarre. The only thing McDonalds charges extra for here is extra meat. You're actually bragging about how badly consumers are abused in your country and then criticising a country that has laws which actually protect consumer interests at the expense of corporate profits.

Why do you care so much about billionaires profits? You say you hate that they charge 50 cents for extra lettuce. In most of the world, they don't. And yet you want to criticise the rest of the world for not allowing it.

Besides which, your post entirely misses the point. A McChicken is perfectly usable for its intended purpose without extra tomatoes. An iPhone is not usable for its intended purpose without a charger.
 
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Ahh yeah. I probably didn't pay attention. When I got my phone, sans charger, it seemed odd at first then I remembered they don't include them now. Funny how the phone wasn't any cheaper.
Cheaper compared to what? An older iPhone?
 
None of those things are necessary to use the device

The comparison you're looking for is "selling a laptop without a charger" or "desktop Mac without a power cable"
(neither of which Apple does)

In 2026, it will become illegal to refuse to sell you a PC or MacBook without a charger in EU.
 
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