So having a more personal link to this story, what would you say is the reason Apple are being singled out from the rest of business, and having to be required to include an accessory, where other companies are not required?
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Brazil Fines Apple $19 Million for Continuing to Sell iPhones Without Charger
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I think it was a calculated business decision more than anything else. Raising prices during 40-year high inflation would have crippled sales.
I was just looking at the Brazil inflation rates. Oct 2020 it was about 4% and increased in about March 2021 steadily to about 11% but it’s currently about 7%
However, I also noted that Brazil was the most expensive place in the world for an iPhone at an equivalent price of US$1268 in 2020 where in the US it was $729. But Brazil also charge up to 35% tariff on imported items, which obviously has a massive effect. Also noting an iPhone in 2016 was still only US$1254 equivalent….
So whilst iphones are the most expensive in Brazil (and maybe Argentina) they hadn't gone up, even when you consider normal inflation.
So again, there is no reason why Apple has to keep absorbing inflationary price hikes in a volatile market.
So? You don't need to use the cable! If you have an USB-A charger, you either use your existing or buy a new USB-A to Lightning cable.
No new charger needed unless you want to.
Would it cause Apple to produce less chargers than they do today?
Your suggestion seems not to be the best method to reduce the number of Apple chargers to a minimum.
They can do both then.
Making it more expensive or more difficult to get Apple stuff, will reduce Apple's carbon footprint and use of plastic and other materials they have promised to reduce.
Getting rid of the default charger has such a huge positive impact on Apple environmental and climate goals without costing them any money. It's also aligns with the laws of EU which will try to force the perception of a charger being something you get with a device.
The chargers don't become obsolete. You can just use an USB-A to Lightning cable to charge the new iPhone. Or buy it!
And you can still use your old charger if that's important to you.
Here’s an idea. Customers can walk in with older Apple-branded USB-A charger and walk out with a brand new 20w USB-C charger for free.
One iPhone purchase through Apple Store should only be eligible for one time free exchange.
One brick in, one brick out.
That would be even better for their environmental accounting, but the cable represents a much smaller environmental and climate footprint than a charger.
It's all about balancing the usefulness for the user and its impact.
The purpose is to achieve a neutral footprint on climate and environmental footprint by 2030 for their entire supply chain and at the same time sell more devices and making more money.
I don't see how any of your suggestions and wishes would help Apple achieve these goals.
You’d be surprised on how much faux outrage apple can absorb.
Removing chargers have a huge impact. It's the man motivation for the EU directive. It's to reduce the number of chargers being produced and thus thrown away.
When Apple is forced to use USB-C it will have a bad impact on Apple's carbon footprint for a year or two, but in the long run it will reduce e-waste also.
Making the iPhone without a charger $20 cheaper has no effect on Apple's environmental and climate goals. And it has a direct negative effect on Apple's revenue and profit.
I would even make the claim it's bad ofr environmental and climate footprints. The reason is that those $20 can be used by some people to buy a charger.
Again, you have to make it expensive and difficult to buy a charger, so that a lot people only buy it when necessary.
Here's what so good about cutting out the charger: It reduces Apple's use of plastic (by a lot), use of metals including rare earth metals from China, emission from producing and transporting and at the same time Apple is probably profiting from it.
How often does profit and doing good for the environment go hand in hand?
How is the green argument relying on profits?
Are you implying that being environmental friendly has to come with a cost? That you can't profit from it?
How about they continue to use their USB-A charger for the next 10 or 20 years?
One less charger produced.
Every suggestion of getting a new charger for free isn't going to reduce the number of new chargers being produced compared to making it expensive and more difficult to get one.
The main method being used by Apple to reduce the number of chargers they have to produce and transport is to make it more expensive so that you want buy it.
It's counterproductive to Apple when you suggest free or cheap ways to get a new charger.
Not with the cable that they include with iPhone, AirPods etc now. That’s my whole point. Now they include a cable that doesn’t work with those chargers supposedly everyone already has. So you either go out and buy a new usb-c charger to use those new cables or you stick to your old charger and cable and still create more waste (a cable you won’t be using)
Apple has already been offering “free recycling” for their old products.
Trade in your old iPhone, iPad, Macs? Even Apple would take in your damaged AirPods for proper recycling instead of throw it in the dumpster.
It’s a good way to make sure consumers don’t just throw away their old stuff to get a new one. Again that is if Apple truly cares about environment.
What a great idea. And then you could do the same thing at a Sony shop, Samsung shop and an Anker shop.
Maybe Apple could provide the same deal with the iPhone. Leave the iPhone 6s and get an iPhone 14 for a free exchange.
People will always find something to whinge about when it comes to Apple ^^^
Buy an Anker or a different brand. Why do people have to buy an Apple one when 3rd party manufacturers provide better chargers.
Please explain why leaving the charger in would have meant that the price from the 11 to 12 series would have 'automatically increased'
The standard 'non pro' iPhone 12 increased by $129 dollars from the iPhone 11 anyway, based on the USD launch price
Your argument makes no sense.
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Not here in Australiaiy didn’t. Same price. Same in other markets included Brazil.
Like I said. Apple-branded charger only, and one time only.
Nope, didn’t remember that I asked for a free iPhone upgrade. LOL
No it wasn't.
iPhone 11 launched at 1199 AUD 12 launched at 1349 AUD, based on the non pro phone.
The price also increased in Brazil from the 11 to the 12 again based on the non pro phone.
At the same time that Apple has removed the EarPods and charging brick from the box they have charged significantly more for some of their iPhone models that is basically the truth.
chargers far outlast cables, the original cables that came with these usba charger already got burned strips on the lighting side, and if i buy a new one, that defeats the purpose of apple environmental sensibility.