Yes, and my comments were about how the Brazilian law and why it may not be "good for the customer" (your prior statement).
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Brazil Fines Apple $19 Million for Continuing to Sell iPhones Without Charger
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Yes, and my comments were about how the Brazilian law and why it may not be "good for the customer" (your prior statement).
With the exception of the SE which increased $30 over 2016 and 2020 prices, iPhone U.S. prices have been the same or less since at least 2020 despite recent high inflation.
Why couldn't it (also) be for environmental concerns? As I've said, we don't know what iPhone prices would've been if they continued to include chargers so there's no way to know for sure how much was for environmental versus other reasons.
Apple would probably raise the price $20 so I don't see how that would benefit the customer any more than keeping prices the same and allowing customers to easily add a charger for as little as $19 during checkout if they want to.
It also wouldn’t benefit Apple as it would mean iPhones would have to be advertised/promoted at higher prices. Apple (and many other companies) would prefer to advertise the price as low as possible rather than at a higher price with potential price deductions.
You don't see Apple advertising the iPhone 14 for $1,129 and then saying you can deduct $200 if you only want 256GB storage or deduct $300 if you only want 128GB storage.
You don't see Apple advertising the iPhone 14 with cases, screen protectors, etc. and then saying you can deduct $XX, $XX, etc. if you don’t want the particular item.
We don't know how much Apple is pocketing. Maybe they would've had to raise prices if chargers were included but instead kept them largely the same for at least the last couple of years, despite recent high inflation.
We don't know how much profit, if any, Apple kept for themselves. We don't know if Apple did or didn't "discount" the phone by not including a charger. With the exception of the SE which increased $30 over 2016 and 2020 prices, iPhone U.S. prices have been the same or less since at least 2020 despite recent high inflation. Perhaps if Apple was still including a charger, prices would've been higher e.g., the price of the 128GB iPhone 14 could've been $849 instead of $829.
Why are you qualifying your argument with US prices, the thread is about Brazil.
It's almost as if you've chosen the one market where the prices haven't been hiked..
Apple isn’t responsible for your mishandling of charging cables. If you buy a new cable it’s on your sensibility of the environment.
And if they apple include a usb a to lightning there would have been the same criticism.
The rational, imo, that apple adopted is with billions of iPhone the majority have chargers and cables. They included the usb c to lightning to start bridging the gap.
So as it really is, apple has a plan for not producing millions of chargers and there is an entire positive downstream affect to the environment.
New tech costs more to produce than old tech and apple is holding prices (US) by not including the charger.
YMMV on this based on how cynical or critical of apple one is.
Apple's chargers already use USB-C, and even the older chargers with USB-A should still work with a USB-C to A cable. It's going to be all those iPhone Clock Radios with built-in lightning connectors that form the next geological layer covering the old 30-pin iPod connector docks... Realistically, though, Lightning is already 10 years old - its lived longer than the original 30-pin - and with high-end iPhones being sold more on their photo and video capabilities, Apple will be needing a connector that can do Thunderbolt/USB4 and 4k@60 video or higher - and going to USB-C to match the Mac and iPad Pro would make more sense than developing "Lightning 2". As I said earlier, I think Apple are briar patching a bit over the EU directive...
The extra cost to Apple of putting a charger in the box is probably a few bucks - but something like an iPhone isn't priced by adding up the bill of materials and adding a fixed profit margin.
If you want to save money and help the planet here's a tip - keep using your old iPhone for an extra year or two. Keeping your phone for 3 years instead of 18 months will halve the amount of electrical waste...
There are no shortage of tips, tricks and hints that a consumer can use to save the planet and save money. But when I want a new phone I’m getting a new phone.
Then free cases/screen protectors are red herrings since Brazilian law doesn't say anything about them.
How does giving a charger to customers who need a charger, bad for the customer?
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The U.S. is Apple’s largest market and, like other countries, chargers are excluded here as well. The problem with using pricing and price changes in other countries is that those may be due to currency fluctuations which skews things.
The U.S. is not the one market where prices haven’t been hiked. We can also look at prices in Brazil e.g., the starting price of the iPhone 13 in Brazil was $7,599 BRL (less with cash discount) and the starting price of the iPhone 14 in Brazil is $7,599 BRL (less with cash discount).
A reason prices like these have been more stable is because the U.S./Brazil exchange rate when new iPhones went on sale in Brazil has been more stable than other countries. Again, exchange rates are largely to blame for increasing prices in some overseas markets and therefore not necessarily a good basis to gauge Apple's pricing activity.
Requiring Apple to include a charger may cause Apple to raise prices to cover the added cost and force customers to unnecessarily pay for something many don't need.
I never said Apple should include a charger in the box, only that Apple should provide a charger at the time of purchase. Chargers can be shipped separately and more efficiently in minimal, non-retail packaging. People who don't ask for a charger wont get one or be charged for one.
Remember all that money Apple is saving globally by not including chargers, they can easily absorb the costs of providing chargers to Brazilian customers who need one.
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Yes... the strengthening of the US Dollar.... has wreaked havoc on foreign currencies (including Brazil).
Oddly enough, a strong US dollar is not exactly great for the USA either, since it greatly dampens the financial health of American multinationals like Apple, especially US companies that export goods and services to other countries.
So you would prefer a guaranteed waste of the old charger + cable over the waste of one new cable?
never said it was apple's responsibility. a hardshell charger will naturally outlast a flexible cable that has more handling time than a charger, apple or not, thats a given.
the logic here that i'm having a problem with is apple taking in account that there are millions of chargers thats usba already in existence, yet only with 1 year of shipping usbc charger with the 11, apple only ships usbc cable after that. you can argue all you want whether apple is doing this for sustainability, or free market therefore let the consumer buy the charger. at the end of the day, apple has to oblige by whatever jurisdiction they do business in, everything else is just pointless moral debate and nonsense.
sure, tell that to the brazilian gov't, oh wait they don't care what you and i think lol
Exactly. Apple has been willfully ignoring Brazilian law for at least a year and a half. 19m is pocket change to Apple so Brazil needs to crank up the fines until Apple considers them burdensome enough to compromise; just like when the Dutch regulators started fining 5m Euro per week for non-compliance.
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Personally I don’t give two F what they do. Simply stated that if it was really about the environment, they technically shouldn’t include either anymore.
They include a cord that works with most of the rest of their product line. You don’t NEED a charger block to charge your phone. Plug it into your Mac or iPad. Plug it into the brick that came with your Mac or ipad. Plug it into the brick that *may* have come with any other consumer device (drone, Android, …). Plug it into a usb-C port on more moder switch plates or cars.
The cord is arguably more important than the brick. Cords go through a lot of wear and need to be replaced every now and again.
I’d be fine without getting a new cord but not going to complain about it.
if I were to complain I would bitch about being forced to get a new dedicated MagSafe cord with my Mac. My monitor is Thunderbolt so no need for it ant home; and I have no desire to carry around a dedicated cord when usb-c charging works just fine.