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I mean, using that logic, you can argue that any accessory should be included. Where do you stop? Should a case be included? Headphones? How about Macs that are sold without Final Cut Pro X? I mean, without FCPX you can't do pro-video on the mac!

Apple should be able to sell each item a la carte. Just want the phone? Why pay for a charger too -- need just a charger, why pay for anything other than a charger? Bundling unneeded hardware is just wasteful.

This is just silly...
With all due respect, a charger is something NEEDED to use the device. The others you mention are optional.
 
I mean, using that logic, you can argue that any accessory should be included. Where do you stop? Should a case be included? Headphones? How about Macs that are sold without Final Cut Pro X? I mean, without FCPX you can't do pro-video on the mac!

Apple should be able to sell each item a la carte. Just want the phone? Why pay for a charger too -- need just a charger, why pay for anything other than a charger? Bundling unneeded hardware is just wasteful.
iPhone is literally a paperweight if you can‘t charge it. And Apple’s argument of „most people have a charger“ is highly disingenuous given the timing of omitting the charger right after dropping their USB-A to Lightning cables for USB-C ones. Contrary to USB-A power outlets, few people have USB-C chargers.

That said, in my opinion a prominent warning on the product packaging should suffice:
USB-C charging cable included - wall plug power adapter not included, available as a separate purchase“.

Though as it is, Apple don’t even tell customers transparently.
 
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You don’t need a case/headphones/specific software to be able to use a phone/laptop, those just bring extra value, but you do need a charger otherwise next day you can’t even turn it on.
You also need a mobile phone network. And maybe the internet. I think Apple should include both with each phone ;-)
 
Um

The prices have gone up
The iPhone X released at $1000 in the U.S. The 14 Pro was also $1000. Inflation in the U.S. is up about 21% in that time. This means there was an effective price cut of 21% over the past 5 years for the flagship phone.

The Pro Max is $1100. That’s still less than the inflation adjusted X price of $1210.
 
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So what is to prevent Apple from bundling the phone with a charger, and raising the price $20 in Brazil?
This of course will force those who do not need a charger to pay $20 extra.
Or, they can just give an option to include a charger at no added cost.

If it is truly for environmental reasons, and not padding the margin, then why should they pay extra?
 
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Apple laughs at $19 million dollars. But I can see how it could help Brazil. You could buy, what, half the country for that much?
 
iPhone is literally a paperweight if you can‘t charge it. And Apple’s argument of „most people have a charger“ is highly disingenuous given the timing of omitting the charger right after dropping their USB-A to Lightning cables for USB-C ones. Contrary to USB-A power outlets, few people have USB-C chargers.

That said, in my opinion a prominent warning on the product packaging should suffice:
USB-C charging cable included - wall plug power adapter not included, available as a separate purchase“.

Though as it is, Apple don’t even tell customers transparently.
Apple's argument that "most people have a charger" is spot on. Everything said above is not relevant.

When you buy electronics, say a flat screen, does the box say TV does not come with an OLED panel. Or are the relevant attributes of the product listed. Yes, in some cases, "batteries not included" is on the box...but most consumer oriented products list what is inside, not what is NOT inside.
 
iPhone is literally a paperweight if you can‘t charge it. And Apple’s argument of „most people have a charger“ is highly disingenuous given the timing of omitting the charger right after dropping their USB-A to Lightning cables for USB-C ones. Contrary to USB-A power outlets, few people have USB-C chargers.

That said, in my opinion a prominent warning on the product packaging should suffice:
USB-C charging cable included - wall plug power adapter not included, available as a separate purchase“.

Though as it is, Apple don’t even tell customers transparently.
The box says "iPhone and USB-C to Lighting Cable included. Power adapter and headphones sold separately".
 
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So here you have it folks, a company willing to forgo and risk $US15 Million Dollars for the sake of what? Yes, if you are selling an electrical product, it should absolutley come with a means to power it up,..no matter the circumstances. If they can risk this much money, why not just up the wages of retail staff across the world?
It does come with the means to power it up, the cable is still included in the box.
 
No reason Apple should give away chargers in Brazil. The ruling is they must provide one, not that it should be free.
My suggestion doesn't necessarily need to be just for Brazil.

Apple claims that the only reason for not including the charger is for environmental concerns.

If this was the case, Apple could just give an option of adding a free charger to people that want one.

If Apple did this from the start, then this ruling in Brazil may never of happened.
 
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I mean, using that logic, you can argue that any accessory should be included. Where do you stop? Should a case be included? Headphones? How about Macs that are sold without Final Cut Pro X? I mean, without FCPX you can't do pro-video on the mac!

Apple should be able to sell each item a la carte. Just want the phone? Why pay for a charger too -- need just a charger, why pay for anything other than a charger? Bundling unneeded hardware is just wasteful.

This is just silly...
It may sound silly but look at it like this: the IPhone is the cheapest in the United States compared to average annual income. The average income coupled with the price of the IPhone in countries like Brazil and India for example make it so expensive. It takes a large portion of the average person's income to purchase an IPhone. I'm not saying that Apple should be forced to include chargers because of this but I think this is something to consider. I know the argument "If you can't afford it, don't buy it" will come up and I agree.
 
Not to go off topic but Mcdonald's does charge extra for lettuce 🥬 , tomatoes 🍅 , onions 🧅 , and all. I hate the fact they charge extra 0.50 cents for extra lettuce. It’s mad annoying and irritating.

Maybe someone at Apple got an idea from McDonald’s Chicken Sandwich?
Mcdonald also frauds European tax law , does this make your comparison still legit ?
 
My suggestion doesn't necessarily need to be just for Brazil.

Apple claims that the only reason for not including the charger is for environmental concerns.

If this was the case, Apple could just give an option of adding a free charger to people that want one.

If Apple did this from the start, then this ruling in Brazil may never of happened.
I agree Apple could provide two SKUS. One more expensive with the charger and one at the current without the charger. That's certainly a possibility, but then Apple is back to manufacturing chargers, less green, less carbon neutral etc.

Apple would not, imo, ever provide a charger for "free".
 
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I agree Apple could provide two SKUS. One more expensive with the charger and one at the current without the charger. That's certainly a possibility, but then Apple is back to manufacturing chargers, less green, less carbon neutral etc.

Apple would not, imo, ever provide a charger for "free".
Apple provided free bumpers to iPhone 4 owners.
 
Except a charger isn't an "accessory", its REQUIRED to use the device.

A charger is required but so are batteries for many products that don't include them. This has been true for ages.

Just because batteries or a charger are REQUIRED to use a device doesn't mean they have to be included. It's pretty easy and inexpensive to buy a charger for an iPhone if someone needs one.
 
Fine should be calculated according to number of iPhones sold in Brazil and consequent generated revenues plus 50%
 
The problem is Apple stopped including the charger but didn't lower the price. Phone stayed the same price or got more expensive.

With the exception of the SE which increased $30 over 2016 and 2020 prices, iPhone U.S. prices have been the same or less since at least 2020 despite recent high inflation. Perhaps if Apple was still including a charger, prices would've been higher e.g., the price of the 128GB iPhone 14 could've been $849 instead of $829.
 
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I think the solution is pretty simple, if we assume it is about the environment:

All they have to do is implement a “include a charger” / “do not include a charger” selection in the checkout process. In countries like Brazil, make the default selection to include. In other countries, there could be no default, but the choice is mandatory.

If they want money to be involved, they could charge $19 to include it, or discount by $19 to exclude it, whichever way they want to go. If environment is the narrative, it’s probably best to just have it not change the price regardless of choice.

As for backdating to 2020 - they can just create a site where you can request a charger if needed.

I never understood why Apple didn’t just say anyone who wants a 20w could just ask at time of purchase and would be given one.

Should be a free option,. It's a money grab, nothing more.

If this is about the environment for Apple, offering a free charger would not be a good solution. Most customers would probably choose "include a charger" even if they didn't need one which would defeat the purpose of excluding chargers for environmental reasons.
 
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