Burberry is VERY serious about their store's image. All music that plays in-store is selected by the global creative director. My guess is they're simply repurposing this list for some easy marketing.
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Burberry Becomes First Major Fashion Brand With an Apple Music Channel
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Apple is getting completely off track. Fashion and music are never going to be very big money makers compared to other sectors they should be focusing on, and it doesn't really do much for the company's image either. Bringing culture and technology together does not mean releasing a ridiculous, gaudy, and frankly disgusting $20,000 gold plated watch or wasting billions of dollars buying a music company to launch a radio service that will inevitably fail. Apple is riding high on a wave of popularity because of its past accomplishments, but these are quickly wearing thin with a lot of people.
These things are complete distractions from what they should really be focusing on. There are so many cool things going on in the technology world right now that Apple is completely ignoring.
Honestly, I haven't seen anything new or exciting coming from Apple for a few years now. Digital Touch on a phone is the only remotely innovative feature in the new iPhone but I have serious doubts that it really adds anything new. They are so obsessed with making their products FEEL premium that they forget to actually make them premium. A 16GB phone in the year 2015? Give me a break.
These things are complete distractions from what they should really be focusing on. There are so many cool things going on in the technology world right now that Apple is completely ignoring.
Honestly, I haven't seen anything new or exciting coming from Apple for a few years now. Digital Touch on a phone is the only remotely innovative feature in the new iPhone but I have serious doubts that it really adds anything new. They are so obsessed with making their products FEEL premium that they forget to actually make them premium. A 16GB phone in the year 2015? Give me a break.
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The way people are reacting you'd think they all had guns held to their heads forcing them to listen to this playlist. People getting hysterical about a playlist, sheesh.
Dear Lord, the reactions to this are insane. Come on people it's just a playlist curated by Burberry - not much different than those Starbucks or Pottery Barn CDs you see at the stores. Sorry this is not evidence that Apple has lost its way. Get a grip folks.
I no longer can find my own music! The search function sucks big time. I bought a 64gb to hold all my music, and now I can't find it except when I search twice.. Thanks apple!
I don't see why Burberry's or any other entity can't have a curated channel on Apple Music.
But I listened through most of it and. . .holy ****! I rather thought that music had died long ago, but its rotting corpse as seen in these selections bore no resemblance. I heard voices, but could discern no words. I heard instruments being played, but the notes formed no pleasant chords, nor played any melodies.
I feel sorry for the tortured souls who "like" this rot. It's really sad.
But I listened through most of it and. . .holy ****! I rather thought that music had died long ago, but its rotting corpse as seen in these selections bore no resemblance. I heard voices, but could discern no words. I heard instruments being played, but the notes formed no pleasant chords, nor played any melodies.
I feel sorry for the tortured souls who "like" this rot. It's really sad.
As I was browsing through playlists in Music I noticed Vogue and GQ have playlists. I don't remember anyone freaking out over those.
To be fair, Wired has a long history of music articles and album reviews. The Burbery channel doesn't bother me but I think it's a very clear sign of what Apple is about these days. I don't really like it, but it is what it is. Steve is long gone and Tim is definitely taking Apple in a certain direction.
Interesting enough, I suppose.. Kind of a head scratcher on another level.. It's hard to imagine Steve Jobs doing any of the things I'm seeing from Apple lately. Of course it's a moot point, Steve Jobs isn't coming back. Apparently someone decided a great deal of Apple's future is going to be about co-branding. Beats.. Burberry, Hermēs,..
Probably Chanel, Tiffany, Maserati, Bvlgari, Cadillac, Prada, Lenox, Ralph Lauren, Baccarat, Rolex, BMW and who knows what else going forward. I'm not sure I totally understand this.. Isn't this the sort of thing you do when you're out of ideas?
Probably Chanel, Tiffany, Maserati, Bvlgari, Cadillac, Prada, Lenox, Ralph Lauren, Baccarat, Rolex, BMW and who knows what else going forward. I'm not sure I totally understand this.. Isn't this the sort of thing you do when you're out of ideas?
I'm totally aware of what Apple music is. The whole Beats/ Music experience is not a quality service whether you pay for it or not. I think you need to learn to read and comprehend. I've been in the music industry probably longer that you've been around.
Ha! Just watch now that you've brought it to their attention. I think I just felt the Earth tilt a couple more degrees...
And this shouldn't be either. A much better front page story would be Sketch announcing they're not bringing an app to the iPad Pro because they don't know if it's worth the effort or sustainable to do so.
Honestly, iTunes Radio has always worked great to help me discover new music.
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You're right - in and of itself it's not evidence of anything
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I really did like this new 'luxury' focused Apple.
Apple shouldn't be financially exclusive. The reason Apple had a cult following isn't because it costs more or exudes an elitism.
Well ... it did exude an elitism, but that was against the great unwashed PC masses. You knew you had a device that was better designed because it was a carefully considered from every rationale, from software to hardware. At least it was something much deeper than milking a 'brand' for its exclusivity.
But Apple knows the BRIC countries are where it's major market growth is. Countries where success is measured by status alone.
Apple shouldn't be financially exclusive. The reason Apple had a cult following isn't because it costs more or exudes an elitism.
Well ... it did exude an elitism, but that was against the great unwashed PC masses. You knew you had a device that was better designed because it was a carefully considered from every rationale, from software to hardware. At least it was something much deeper than milking a 'brand' for its exclusivity.
But Apple knows the BRIC countries are where it's major market growth is. Countries where success is measured by status alone.
I'm really starting to care less and less about Apple. I see those new iPhones and shake my head. While I do like the actual design of the 6/6s - the colors?? White, Gold and Pink. WTF??? The day they stop making a black iPhone - excuse me "Space Grey" is the day I stop buying it.
I love my MacPro. My iPhone is still great (5S). But man, in the software dept. Apple is really just sliding down hill. I barely use any actual Apple software these days it's gotten so bad. The OSes have really slid down hill too. Yosemite and iOS8 are pardon my French "ugly as ****". The new ones don't look to be any better. Apple Music? Please.
Burberry Becomes First Major Fashion Brand With an Apple Music Channel - WTF is that??? Who cares? In OS X they killed probably the greatest tool I have ever used on the computer - The NeXT/OSX Color Wheel. It looks and works like crap now.
Apple, please bring back really well made software. Stop this infatuation with ******** fashion.
I love my MacPro. My iPhone is still great (5S). But man, in the software dept. Apple is really just sliding down hill. I barely use any actual Apple software these days it's gotten so bad. The OSes have really slid down hill too. Yosemite and iOS8 are pardon my French "ugly as ****". The new ones don't look to be any better. Apple Music? Please.
Burberry Becomes First Major Fashion Brand With an Apple Music Channel - WTF is that??? Who cares? In OS X they killed probably the greatest tool I have ever used on the computer - The NeXT/OSX Color Wheel. It looks and works like crap now.
Apple, please bring back really well made software. Stop this infatuation with ******** fashion.
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