I always knew we would get some real value from the $70,000,000 they paid Angela for year one......
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Burberry Becomes First Major Fashion Brand With an Apple Music Channel
- Thread starter MacRumors
- Start date
- Sort by reaction score
As long as the shareholders are happy..nothing will change. I do find it interesting that Angela has never been on stage at any of the keynotes. Seems like Apple would want to keep retail in the spotlight.
While Apple Music is a bit rough around the edges, I quite like it. It encourages to discover new music, and while the integration with your music library is not the best one, it does the job. There were some hiccups at launch, but a lot seemed to be resolved.
I'm sure they will finetune the UI in the coming months. Not sure why everyone hates it that much. I for one, have far more issues with iCloud Photos than with Apple Music.
I'm sure they will finetune the UI in the coming months. Not sure why everyone hates it that much. I for one, have far more issues with iCloud Photos than with Apple Music.
Yeah...um...if you actually bothered to read my entire sentence instead of selectively quoting it, you might have realized that is completely irrelevant to the point I was making.
Also, any first year business student can tell you that the combined revenue of an industry means nothing. What matters is how competitive an industry is, and the fashion industry is unimaginably competitive, which is a bad thing if you're actually trying to make money. I'd much rather start a company in an industry that has a grand total of $0 revenue than an industry with billions in annual revenue.
Very few people understand that competition is the kryptonite to making money. Including Apple now, it seems. There can be exceptions, like if you make some product that is SO much better than your competitors that their products become irrelevant (like with the iPhone), but I haven't seen Apple making any leaps like this in the last few years and I doubt they will be able to, going by the rumors of what they're actually working on, which isn't very promising to say the least.
The fact that Apple seems to only be entering industries that are already competitive will eventually be its downfall in my opinion. Some younger, brighter company will manage to overtake it. While Apple is focused on its profits and finding ways to rip people off (i.e. 16GB phone in the year 2015), its competitors are very intently focused on beating it. Just like the Mac became a minor player in the computer industry, the iPhone is eventually gonna lose steam and this time Apple won't have anything to replace it with. It's not as if they aren't trying to enter a new category, it's just that the Apple truly isn't bringing anything new or imaginative to the new industries they are entering (i.e. Smart watches, music).
Last edited:
Ditto your comments. More and more it is looking to me like they hired an empty skirt - and paid a huge sum to get her.
Apple knows the value of branding. It is itself one of most powerful brands. Cooperating with other brands helps to cement that image, be it Hermes or Burberry. Its pure marketing, doesn't cost a lot, yet creates various synergies. Cooperation with U2, a fruit of Jobs' love for the band, helped the company to understand better music - and create a new digital music industry.
That's exactly the thing. I like movie reviews. I read food critics. I think they all have value. When someone devotes their life to studying something I want to hear their opinion on that thing.
But I wouldn't read a movie critic's advice on which national park to visit. Or a restaurant reviewer's opinion on what video games to play. It's like, what? What does a clothing CEO or a tech magazine staff have to do with music?
It's an elitist thing. Burberry is saying to its loyal customers basically -- if you like living the Burberry lifestyle this is what we and our other loyal customers are listening to. It's like when you bought a Lincoln or Cadillac back in the day and they gave you a cassette tape of music curated for the vehicle to showcase the sound system and the lifestyle the customer was buying into. And to be fair, most of those customers don't really know much about music, beyond what's playing on their XM Satellite Radio in their Bentley. So why not figure out what they should listen to from a lifestyle brand?
Luxury brands (and even all brands) are about invoking an EXPERIENCE, an emotional resonance, a shorthand to what a person feels, or wants to be, or be seen to be. The whole aspirational thing.
People basically adopt these brands a shortcut to define their aspirational personality to others.
Fashion has been used like that for thousands of years; so it is not a new thing...
Music almost has a strong emotional resonance.
By tying the brand to a type of music, they can further the brand's identity.
They could also tie with a visual style in stores and in ads,
Making sure the right artist wear them
Their stores are in the right locations
Having a social footprint that relates to that of its clientele.
Basically, like Apple.
Apple is an expert in brand building.
Remember the Ipod fun ads of 2005, well they were doing the same thing.
I have a question re: iPhone 6 compatibility with Toyota Avalon ('13) Bluetooth! When I first got my iPhone 6 it worked well with the Avalon Bluetooth. Now, it is not working with that feature of my car. My dealer told me that the problem is on Apple's shoulders! Can anyone tell me what can be done about this? Any help will be appreciated!