I love the fear and revulsion that Apple marketing with fashion labels engenders in Geeks because it's a world they don't fit in or comprehend. It's great.
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Burberry Becomes First Major Fashion Brand With an Apple Music Channel
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I love the fear and revulsion that Apple marketing with fashion labels engenders in Geeks because it's a world they don't fit in or comprehend. It's great.
I can't wait for the Westfield shopping centre best of channel !!
When one thinks of music channels , type music comes to mind .
Shopping music with brand association , for marketing purposes.... Come on, smells like selling out a little bit and loosing your way... It's shopping music !!! Might help sell a few apple watches maybe...
I mean, suit yourself buddy. Base the descision to not to buy an iPhone because it doesn't come in black? Sounds a bit hypocritical and superficial to me.....
Yeah, that's what the old folks said about Elvis back in the 50's.....
it should... Wait till this story gets 400 comments. More hate and more wars.. More money!
MR knows thier readers.
I love how people to this day don't realise Apple was build upon being a company for geeks and its origins . I guess the vain apple fans are loving it..... Though they never understood why apple
Products used to be superior both in terms of hardware and software .
What a load of BS.
Apple, you need to take a look at yourself lately.
A Burberry Music channel?! C'mon!
Pathetic.
Apple, you need to take a look at yourself lately.
A Burberry Music channel?! C'mon!
Pathetic.
They're still superior and I've been using Apple since beige Mac OS/Rainow Apple days. Apple wasn't built as a company for "Geeks". It was a company manufacturing software and hardware the made computing human and intuitive, and easy to use for the average person, as well as more aesthetically pleasing.
http://www.statisticbrain.com/fashion-industry-statistics/ says the fashion industry gross revenue is $1,200,000,000,000 a year. Not bad for something that's "never going to be very big money makers"
You mean like the irrational ecstasy over a Pink iPhone.
You got that right. Fear, not so much. Apathy and revulsion maybe. I certainly don't comprehend it, and can't work up the effort to fit in. Different strokes, I guess...
As far as Apple working with fashion houses like this, I'm just not sure why. I'm not sure how a mass market consumer electronics company that tries to sell a few million copies of 2 or 3 designs is going to fit with companies were exclusivity and custom fit are the business model.
It will disappear quickly again if no one wants this (see Ping and probably soon connect). Until that time just ignore it. It won't take up any space on your iPhone.
I can see the point for a Rolling Stone (the magazine) or a Q channel as they are both well established music magazines, but I also fail to see how a Wired channel could be relevant and a Burberry channel for that matter. But to be honest it is so unimportant to me (though interesting) that I can't be bothered to be annoyed by it when I open Apple Music.
And I thought Apple's partnerships with U2 back in the day were bad...
This isn't actually co-branding but in any case goes straight to same category as $20K gold watch. It seems that some want to turn Apple into fashion brand and not so much innovator in technology. Unfortunately, nothing is eternal. Apple will eventually fall, it remains to be seen if Apple can rise like Phoenix or be buried like the rest.
M
Burberry is launching a curated channel on Apple Music, making it the first luxury fashion house to do so. The Burberry Apple Music channel is listed under "Curator Playlists," which also includes content from brands and media sites like GQ, Wired, Pitchfork, and Rolling Stone.
Content provided by Burberry includes selections from company's current CEO, Christopher Bailey, along with music played on the Burberry runway and a selection of emerging British talent.
Burberry is the first clothing company to debut an Apple Music channel, but it's not an unusual choice due to its Burberry Acoustic campaign, which supports new British music talent and features acoustic tracks recorded exclusively for Burberry. Burberry employs a full-time music team that works on Burberry Acoustic and matches up artists with record labels.
According to the The New York Times, going forward, the Burberry channel will feature performances, songs, and films that have come out of Burberry's work with artists on Burberry Acoustic. The channel's first exclusive will come from emerging British artists set to perform at the Burberry Womenswear show on September 21.Burberry and Apple have had a long partnership, first teaming up in 2013 to show off the photographic capabilities of the iPhone 5s. Angela Ahrendts, Apple's current head of retail, was also the CEO of Burberry until the Spring of 2014 when she joined Apple. Burberry's new Apple Music channel marks the first collaboration between Apple and Burberry since her departure.
Article Link: Burberry Becomes First Major Fashion Brand With an Apple Music Channel
Music is music why would it matter where it comes from... No need to put Women down ... I'm certain your mother would like others to listen to her playlist.
