They should make the iLife 09 update free retroactive back 30 days rather than charge a "nominal" fee.
It's the principal that you are being taken care of and not being nickel and dimed.
The update is a download and is not a mailing.
As a potential customer, I am not impressed.
1) Media, packaging, and postage cost $. Apple is giving recent buyers the iLife content for free. Why should Apple also bear the cost of shipping and handling? Honestly, they don't have to even offer a program like this. Can the entitled attitude.
2) It was no secret iLife 09 was going to be announced a MW. If it was that huge of a deal breaker for one to save $10 he/she should have waited a month.
3) Apple has offered this same program since iLife 2.0 so the "fee" should come as a shocker to no one... except maybe a nube.
4) iLife '09 is too large to put on line. It's a few GBs! That would cost Apple a bundle in bandwidth and server costs.
5) And this is the most important thing so pay attention: if $10 is the stated barrier to anyone not buying an Mac I'm guessing they have no real plans to buy one anyway. I've been plenty annoyed at some of Apple's true nickle and diming schemes in the past but in the end it hasn't caused me to hold back on a purchase or go to the dark side.