If you actually look, we're not in denial. We're saying this test shows a lens cover being scratched - that's all. We've said that there are multiple reasons (that we believe would be far more likely and credible) other than Apple lying, but haven't even ruled that out (even if we really, really doubt it to be true). In fact, I'd say that the more likely people in denial are those closed minded that have jumped to a "definite conclusion" based on a YouTube video that isn't very scientific.
As a scientist, you understand that the scientific merit to this video is limited to zero. You understand the need for proper scientific methodologies, calibration, repeatability, reproducibility and verification. You understand that there will be variables that could have affected this test. You also understand the concept of scientific evidence - and that this video is not that.
As a scientist you will see that this video just appears to show something - it doesn't show anything for definite. It doesn't show that a pick with a hardness of 6 on the Moh scale was definitely used, nore that too much pressure wasn't used, nor that the device used didn't have a defect, nor that a coating wasn't scratched instead, etc, etc.
As a scientist then I don't see how you can see any other explanation as laughable? This video doesn't prove to show anything. It appears to show something - and that something warrants investigation to validate or nullify it. As a scientist you would want that further investigation to take place.
I see you say you're a scientist. I don't know whether you are or you aren't. I wouldn't just doubt you for saying that, but your post goes on further in a way that doesn't really back up a scientific mindset. That in itself doesn't mean you're not a scientist, but it equally doesn't mean you are either. I just don't think - in this case - it backs up your argument the way you think it does.
I also see that you say you're a "sizeable Apple investor". Sizeable in relation to your personal circumstances, or sizable as in significant to Apple? If it's the latter, I really, really doubt you'd be on here making a post like this. Either way, you'd know that Apple are likely not to lie about something like this otherwise surely you wouldn't invest in them?
Maybe you've got caught out here as an investor, you trusted them but think there's an issue here? But if that's the case why would you be be on a forum like this casting doubt over them in this way? Why wouldn't you be wanting proper, scientific investigation to validate or nullify this video? Why would you just accept something that could be wrong, and affect your investment? And if it's not wrong, why wouldn't you want to find out so those responsible could be held to account, got rid of, and Apple could start trying to rebuild trust in customer relationships?
As with you being a scientist - I don't know if you are or aren't a "sizeable investor in Apple". I wouldn't just doubt you for saying so, but your post goes on in a way that doesn't back the mindset of an investor in this situation. Again it doesn't mean you're not a "sizeable investor in Apple", but it doesn't mean you are either. Again I don't think - in this case - it backs up your argument the way you think it does.