I'm a long time Apple customer, a sizable investor in Apple, and a scientist. I'm shocked by the number of people in denial and making up all kinds of wild excuses for Apple taking a cost cutting measure. All the justifications above on why the 'sapphire' could scratch w/ a #6 pick are laughable at best if you know anything about hardness testing and Mohs scale. The fact remains he used an industry standard test to show the lens isn't sapphire. I want it to be sapphire as much as the next guy but the evidence doesn't lie. In fact, now that I'm thinking back to the launch, I remember thinking I was surprised they didn't mention a sapphire lens when describing the cameras. I think the most likely explanation is someone just edited the iPhone 6s tech specs for the 7 and didn't remove the sapphire part. Apple has had these kinds of errors on their site in the past.